Daytona 500 is Most-Watched Since 2008; Over 30 Million Caught Some of Race

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Race averages 15.6 million, up 17% from 2010.

via press release:


Dramatic Season-Opening Event Scores Most-Watched NASCAR Race Since 2008

Key Demographics Show Improvement

New York & Daytona – Yesterday’s dramatic 2011 Daytona 500 crowned the event’s youngest champion ever and delivered ratings and audience gains for FOX Sports.

A total audience of just over 30 million Americans watched Sunday’s race, according to fast national ratings issued today by Nielsen Media Research, making 2011 Daytona 500 the most-watched NASCAR race since 2008. The 30.1 million total viewers, a measure of the audience that saw at least a portion of the race, is +1% higher than last year’s total audience of 29.8 million and +15% better than 2009’s 26.2 million.

Sunday’s Great American Race, which featured a record-setting 74 lead changes and 16 caution flags, earned an 8.7/20 rating/share and averaged 15.6 million viewers, marking a +13% ratings gain over last year (7.7/16) and a +17% rise in average viewership, which represents the average audience across the entire race, over last year’s (13.3 million).

Initial tune-in for yesterday’s green flag was up +7% over last year’s start (7.6/19 vs. 7.1/17) and ratings grew throughout. Race ratings peaked at 10.9/23 and 19.8 million viewers from 5:00-5:30 PM ET as the exciting green-white-checkered finish was in progress.

As 20-year-old Trevor Bayne celebrated his against-all-odds win, yesterday’s ratings improved +46% year-over-year in the Men 18-34 demographic (3.8 vs. 2.6). Male teen viewing posted a 3.1 rating, nearly doubling last year’s 1.6 and matching the best Daytona 500 rating in six years among Males 12-17. Other key demographics gains include Men 18-49, up +16% (6.4 vs. 5.5) and Men 25-54 up +14% (8.2 vs. 7.2).

Nine of the top 10 metered markets saw double-digit increases from last year including Chicago (+61%, 5.8 vs. 3.6), New York (+32%, 4.1 vs. 3.1), Los Angeles (+46%, 4.1 vs. 2.8), Philadelphia (+19%, 7.0 vs. 5.9), Dallas (+18%, 7.2 vs. 6.1), San Francisco (+21%, 4.7 vs. 3.9), and Boston (+20%, 4.8 vs. 4.0). Dayton was the country’s No. 1 market for the Daytona 500 at a 20.4/33, up +61% (vs. 12.7), followed by NASCAR hotbed Greensboro, NC (20.1/35). Minneapolis also saw significant year-to-year gains posting a 10.2, up +50% vs. 6.8.

blog comments powered by Disqus