ABC Claims the Week’s Top Series As ‘Grey’s Anatomy’ Leapfrogs ‘NCIS’ After DVR Playback

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via press release:

DVR Playback for the week of 1/31/11 (Week #20):

ABC’s  “Grey’s Anatomy” topped the chart as the #1 actual DVR Adult 18-49 gainer from the first-reported numbers to the playback finals, adding on 1.4 rating points to its initial number (+33% – 4.3 rating to a 5.7 rating).

  • As a result of DVR playback, Grey’s Anatomy” emerged as TV’s #1 scripted show for the week in Adults 18-49 (5.7), leapfrogging over CBS’ “NCIS” (5.4) to top Nielsen’s final rankings.  Initially in the Live + Same Day statistics, “NCIS” was the top-rated scripted show for the week, by a margin of 3-tenths of a rating point.
  • “Grey’s Anatomy” was also the week’s biggest overall Total Viewer gainer, picking up 2.9 million viewers (11.2 million to 14.1 million) from the first-reported overnight numbers.

Season-to-Date DVR Playback (9/20/10-2/6/11):

This season, ABC airs TV’s Top 2 biggest actual Adult 18-49 gainers, with “Modern Family” and “Grey’s Anatomy.” On average, “Modern Family” picks up 1.5 rating points from the originally-reported numbers to the finalized DVR playback numbers, and “Grey’s Anatomy” gains an additional 1.4 rating points over its initial number.

  • ABC’s “Modern Family” and “Grey’s Anatomy” are also TV’s Top 2 highest-rated scripted series overall for the season in the key young adult sales demo.
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