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Live+7 DVR Ratings: 'Fringe' Tops % Gains, 'Grey's Anatomy' Leads Absolute Gains

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February 22nd, 2011

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 55 such programs in the complete data for the week, which is somewhat more than half of a full schedule of new broadcast episodes.

The twentieth week of the broadcast season (January 31 - February 6) found Grey's Anatomy and Fringe on top our rankings for the week's DVR viewing added between the Live+Same Day period reported in all our other ratings posts and the Live + 7 Day measurement periods.

Grey's Anatomy lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.4 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.

Fringe topped the % adults 18-49 ratings increase from DVR viewing, adding 56% to its Live+Same Day adults 18-49 ratings. Fans hoping that big % increases on low Live+Same Day ratings might save their shows should note that three of the top six % ratings gainers from DVR viewing this season are Good Guys, The Event and Outlaw. So much for that having helping them prevent cancellation. (I know The Event hasn't been cancelled. Yet.)

Grey's Anatomy also topped the absolute average viewership gained from DVR viewing, adding 2.859 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+SD ratings?  No.  Click here to learn more.


To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 GREY'S ANATOMY-02/03 ABC 4.3 5.7 1.4 33%
2 Big Bang Theory, THE-02/03 CBS 4.3 5.4 1.1 26%
3 American Idol-THURSDAY-02/03 FOX 7.5 8.6 1.1 15%
4 OFFICE-02/03 NBC 3.7 4.8 1.1 30%
5 American Idol-WEDNESDAY-02/02 FOX 9.0 10.0 1.0 11%
6 BONES-02/03 FOX 3.3 4.2 0.9 27%
7 CSI-02/03 CBS 3.0 3.9 0.9 30%
8 Fringe-02/04 FOX 1.6 2.5 0.9 56%
9 NCIS-02/01 CBS 4.6 5.4 0.8 17%
10 30 ROCK-02/03 NBC 2.4 3.2 0.8 33%
11 Law And Order:SVU-02/02 NBC 2.9 3.7 0.8 28%
12 Mentalist, THE-02/03 CBS 2.9 3.7 0.8 28%
13 PARENTHOOD-02/01 NBC 2.2 3.0 0.8 36%
14 Private Practice-02/03 ABC 2.5 3.3 0.8 32%
15 OUTSOURCED-02/03 NBC 1.8 2.5 0.7 39%
16 Blue Bloods-02/02 CBS 1.6 2.3 0.7 44%
17 Cougar Town-02/02 ABC 2.7 3.4 0.7 26%
18 NCIS: LOS ANGELES-02/01 CBS 3.8 4.4 0.6 16%
19 CSI: NY-02/04 CBS 1.9 2.5 0.6 32%
20 CHUCK-01/31 NBC 1.7 2.3 0.6 35%
21 V-02/01 ABC 1.7 2.3 0.6 35%
22 Good Wife, THE-02/01 CBS 2.2 2.8 0.6 27%
23 COMMUNITY-02/03 NBC 2.0 2.5 0.5 25%
24 HARRY'S LAW-01/31 NBC 2.1 2.6 0.5 24%
25 Human Target-02/02 FOX 2.6 3.1 0.5 19%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Fringe-02/04 FOX 1.6 2.5 0.9 56%
2 Blue Bloods-02/02 CBS 1.6 2.3 0.7 44%
3 OUTSOURCED-02/03 NBC 1.8 2.5 0.7 39%
4 90210-01/31 CW 0.8 1.1 0.3 38%
5 Gossip Girl-MON-01/31 CW 0.8 1.1 0.3 38%
6 PARENTHOOD-02/01 NBC 2.2 3.0 0.8 36%
7 CHUCK-01/31 NBC 1.7 2.3 0.6 35%
8 V-02/01 ABC 1.7 2.3 0.6 35%
9 30 ROCK-02/03 NBC 2.4 3.2 0.8 33%
10 GREY'S ANATOMY-02/03 ABC 4.3 5.7 1.4 33%
11 Private Practice-02/03 ABC 2.5 3.3 0.8 32%
12 CSI: NY-02/04 CBS 1.9 2.5 0.6 32%
13 DEFENDERS, THE-02/04 CBS 1.3 1.7 0.4 31%
14 Smallville-02/04 CW 1.0 1.3 0.3 30%
15 Supernatural-02/04 CW 1.0 1.3 0.3 30%
16 CSI-02/03 CBS 3.0 3.9 0.9 30%
17 OFFICE-02/03 NBC 3.7 4.8 1.1 30%
18 Law And Order:SVU-02/02 NBC 2.9 3.7 0.8 28%
19 Mentalist, THE-02/03 CBS 2.9 3.7 0.8 28%
20 BONES-02/03 FOX 3.3 4.2 0.9 27%
21 Good Wife, THE-02/01 CBS 2.2 2.8 0.6 27%
22 CAPE-01/31 NBC 1.5 1.9 0.4 27%
23 Vampire Diaries-02/03 CW 1.5 1.9 0.4 27%
24 Off The Map-02/02 ABC 1.9 2.4 0.5 26%
25 Cougar Town-02/02 ABC 2.7 3.4 0.7 26%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 GREY'S ANATOMY-02/03 ABC 11,202 14,061 2,859 26%
2 Mentalist, THE-02/03 CBS 15,210 17,903 2,693 18%
3 American Idol-THURSDAY-02/03 FOX 21,927 24,337 2,410 11%
4 Blue Bloods-02/02 CBS 11,349 13,732 2,383 21%
5 American Idol-WEDNESDAY-02/02 FOX 25,159 27,523 2,364 9%
6 BONES-02/03 FOX 10,226 12,556 2,330 23%
7 HARRY'S LAW-01/31 NBC 11,057 13,321 2,264 20%
8 Big Bang Theory, THE-02/03 CBS 13,843 15,994 2,151 16%
9 CSI-02/03 CBS 14,007 16,088 2,081 15%
10 NCIS-02/01 CBS 22,869 24,949 2,080 9%
11 Good Wife, THE-02/01 CBS 12,181 14,258 2,077 17%
12 NCIS: LOS ANGELES-02/01 CBS 17,717 19,654 1,937 11%
13 Law And Order:SVU-02/02 NBC 8,828 10,687 1,859 21%
14 PARENTHOOD-02/01 NBC 6,185 7,993 1,808 29%
15 CSI: NY-02/04 CBS 9,346 11,152 1,806 19%
16 OFFICE-02/03 NBC 7,290 9,085 1,795 25%
17 Fringe-02/04 FOX 4,280 6,017 1,737 41%
18 Private Practice-02/03 ABC 7,067 8,703 1,636 23%
19 V-02/01 ABC 5,293 6,816 1,523 29%
20 Lie To Me-01/31 FOX 7,086 8,589 1,503 21%
21 30 ROCK-02/03 NBC 4,789 6,227 1,438 30%
22 Human Target-02/02 FOX 9,257 10,665 1,408 15%
23 Off The Map-02/02 ABC 5,379 6,748 1,369 25%
24 DEFENDERS, THE-02/04 CBS 8,723 10,078 1,355 16%
25 Cougar Town-02/02 ABC 6,524 7,876 1,352 21%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.

 
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