CBS and Fox Both Claim Weekly Win in Weekly Ratings Press Release Extravaganza!

Categories: Network TV Press Releases

Written By

February 23rd, 2011

rather than post all of these separately, I'm merging them in to one ginormous post.  Fox won the week with adults 18-49 and 18-34. But CBS who won with total viewers and households claimed victory in its headline too.  CW ratings notes are included too.

via press releases and ratings notes:

NATIONAL NIELSEN RATINGS FOR THE WEEK OF FEBRUARY 14 - 20, 2011

FOX TOPS SIX OF SEVEN NIGHTS FOR ANOTHER WEEKLY WIN

Powered by strong performances across the week, FOX ranked No. 1 on six of seven nights last week and outperformed the next highest rated network by +40% in the core adult demo (3.5 vs. CBS’ 2.5). Season to date, FOX remains in first place with a 3.4/10 among Adults 18-49, four tenths of a ratings point ahead of the No. 2 network.  Key highlights from last week include:

  • On Tuesday, FOX’s Glee, Raising Hope and TRAFFIC LIGHT combined to rank #1 for the night in Adults 18-49, Adults 18-34 and Teens.

o    Glee (4.2/12) was the highest rated program of the night in Adults 18-49, Adults 18-34 and Teens, outperforming ABC’s No Ordinary Family, V and Detroit 1-8-7, CBS’ NCIS, NCIS: LA and The Good Wife and NBC’s The Biggest Loser #11 Couples and Parenthood.

  • Wednesday’s two-hour American Idol (8.2/23) won the night across all key demos and outperformed the combined 4-net competition for the night by +14% among Adults 18-49.

o    FOX outperformed its nearest competitor for the night by +156% among Adults 18-49 and +87% in Total Viewers.

o    American Idol was the highest rated program of the night in all key demos and outperformed the next highest rated program of the night by +91% in Adults18-49 and +77% in Total Viewers

o    IDOL showed significant growth throughout the night gaining +45% in the adult demo and +37% in Total Viewers in its last half hour versus its first.

  • On Thursday, American Idol and BONES led FOX to its fifth consecutive in-season Thursday night win for the first time ever among Adults 18-49 and Total Viewers.

o    American Idol posted a 7.6/22 among Adults 18-49, outperforming the previous week by +4% in Adults 18-49 and +1% in Total Viewers and beating the combined 3-network competition at 8p by +13% among Adults 18-49 (7.6 vs. 6.7 for ABC/CBS/NBC).

o    At 9p BONES delivered a 3.3/9 among Adults 18-49, up +3% from the previous week, and is now outperforming its prior season average with originals by +36% in Adults 18-49 and +13% in Total Viewers.

  • FOX’s Friday lineup of Kitchen Nightmares and Fringe posted gains last week and gave FOX a Friday victory among Adults 18-49, Adults 18-34 and Teens.

o    Kitchen Nightmares posted a 1.7/6 and gained +13% week over week and won its 8p hour among Adults 18-49, Adults 18-34, Teens, Women 18-34 and Men 18-49/18-34.

o    At 9pm, Fringe increased +7% to a 1.5/5 from the previous week and ranked #1 among Adults 18-34 and Men 18-49/18-34.

  • Led by Family Guy (3.3/8), which was the highest rated program on the night among Adults 18-49, Adults 18-34 and Teens, FOX’s ANIMATION DOMINATION block gave FOX the Sunday night win last week.

10/11 FOX Scripted Programs: Live + 7 among Adults 18-49

Comparing Live+Same Day vs. Live + 7 ratings (now available through 2/06/11), FOX’s scripted original programs have shown significant increases among Adults 18-49:

10/11 Season thru 2/06   Live+Same Day Adults 18-49      Live + 7 Adults 18-49   % Change

HOUSE                                           3.8/10                                       5.0/13                         +32%

Lie To Me                                      1.9/5                                         2.5/6                           +32%

Glee                                              4.8/14                                       6.0/16                         +25%

Raising Hope                              2.7/7                                         3.2/8                           +19%

Running Wilde                           1.6/4                                         1.8/4                           +13%

Human Target                           1.7/5                                         2.3/6                           +35%

BONES                                           2.8/8                                         3.6/10                          +29%

Fringe                                          1.9/5                                         2.7/7                            +42%

The Good Guys                          0.7/2                                         1.0/3                           +43%

THE Simpsons                             3.7/10                                       4.1/10                         +11%

BOB’S Burgers                           3.1/7                                         3.3/8                            +6%

The Cleveland Show              3.0/7                                          3.2/8                            +7%

Family Guy                                  3.9/9                                          4.6/11                         +18%

American Dad                            2.6/6                                          2.9/7                           +12%

10/11 FOX Scripted Programs: Live +7 among Total Viewers

Comparing Live+Same Day vs. Live + 7 ratings (now available through 2/06/11), FOX’s scripted original programs have shown significant increases among Total Viewers:

10/11 Season thru 2/06   Live+Same Day P2+ (Mil.)      Live + 7 P2+ (Mil.)        % Change

HOUSE                                              10.2                                       12.8                      +25%

Lie To Me                                           5.9                                         7.5                       +27%

Glee                                                  11.6                                       14.1                       +22%

Raising Hope                                   6.4                                         7.3                       +14%

Running Wilde                                3.8                                         4.1                        +8%

Human Target                                6.4                                         7.9                        +23%

BONES                                                9.7                                        11.8                       +22%

Fringe                                               5.0                                          6.7                       +34%

The Good Guys                               2.5                                         3.1                        +24%

THE Simpsons                                  8.2                                         8.9                         +9%

BOB’S Burgers                                6.5                                         6.8                         +5%

The Cleveland Show                    6.3                                         6.8                         +8%

Family Guy                                        7.9                                         9.2                        +16%

American Dad                                   5.4                                        5.9                          +9%
Weekly Program Rankers

FOX had 6 of the Top 20 programs among Adults 18-49: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), Glee (No. 4), HOUSE (No. 11), Family Guy (No. 12 tie) and BONES (No. 12 tie).

FOX had 9 of the Top 20 programs among Adults 18-34: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), GLEE (No. 3), Family Guy (No. 6), HOUSE (No. 9), THE Simpsons (No. 10 tie), The Cleveland Show (No. 10 tie), BONES (No. 14) and BOB’S Burgers (No. 16).

FOX had 11 of the Top 20 programs among Teens: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), GLEE (No. 3), FAMILY GUY (No. 4), THE Simpsons (No. 5), The Cleveland Show (No. 6), BOB’S Burgers (No. 7), American Dad (No. 8), BONES (No. 10), Raising Hope (No. 13 tie) and THE SIMPSONS- SUN 7P (No. 13 tie).

FOX had 2 of the Top 20 programs among Total Viewers: AMERICAN IDOL- WEDNESDAY (No. 1) and AMERICAN IDOL- THURSDAY (No. 2).


NIGHTLY AND PROGRAM HIGHLIGHTS -  FEBRUARY 14 - 20, 2011

MONDAY

8:00-9:00 HOUSE: (ADULTS 18-49: 3.4/10, 9.9 Mil Total Viewers)

9:00-10:00 THE Chicago Code: (ADULTS 18-49: 2.0/6, 7.4 Mil Total Viewers)

8:00-10:00 FOX PRIME: (ADULTS 18-49: 2.7/8, 8.6 Mil Total Viewers)

At 8p HOUSE posted a 3.4/10 among Adults 18-49 and won the 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 (tie) and Teens.

At 9p, week two of THE Chicago Code posted a 2.0/6 among Adults 18-49 and ranked #3 in the hour among Adults 18-49 and Adults 18-34.

FOX ranked #2 for the night in Adults 18-49 (tie) and #1 in Adults 18-34 (tie).

TUESDAY

8:00-9:01        GLEE: (ADULTS 18-49: 4.2/12, 10.5 Mil Total Viewers)

9:01-9:31        RAISING HOPE: (ADULTS 18-49: 2.2/6, 5.4 Mil Total Viewers)

9:31-10:00      TRAFFIC LIGHT: (ADULTS 18-49: 1.4/4, 3.5 Mil Total Viewers)

8:00-10:00      FOX PRIME: (ADULTS 18-49: 3.0/9, 7.5 Mil Total Viewers)

FOX’s GLEE, RAISING HOPE and TRAFFIC LIGHT combined to rank #1 for the night in Adults 18-49 (tie), Adults 18-34 and Teens.

GLEE posted a 4.2/12 among Adults 18-49 and won the 8p hour among Adults 18-49, Adults 18-34 and Teens.
GLEE was the highest rated program of the night in Adults 18-49, Adults 18-34 and Teens, outperforming ABC’s No Ordinary Family, V and Detroit 1-8-7, CBS’ NCIS, NCIS: LA and The Good Wife and NBC’s The Biggest Loser #11 Couples and Parenthood.
At 9p RAISING HOPE posted a 2.2/6 among Adults 18-49.  RAISING HOPE was the #2 program of the night behind GLEE in Teens (tie) while it ranked #3 in its half hour among Adults 18-49 and #1 (tie) in Adults 18-34 and Teens.

Week two of TRAFFIC LIGHT at 9:30p posted a 1.4/4 among Adults 18-49 and ranked #4 in the half hour in Adults 18-49.
WEDNESDAY

8:00-10:00      AMERICAN IDOL: (ADULTS 18-49: 8.2/23, 23.2 Mil Total Viewers)

FOX's AMERICAN IDOL posted an 8.2/23 among Adults 18-49 and won the night in the adult demo, Total Viewers, Adults 18-34, Teens and all key demos.  In fact, FOX outperformed the combined 4-net competition for the night by +14% among Adults 18-49 (8.2 vs. 7.2 for ABC/CBS/NBC/CW).

FOX outperformed its nearest competitor for the night by +156% among Adults 18-49 (8.2 vs. 3.2 for CBS) and +87% in Total Viewers (23.2 vs. CBS’ 12.4 Mil.).

AMERICAN IDOL was the highest rated program of the night in all key demos and outperformed the next highest rated program of the night by +91% in Adults 18-49 (8.2 vs. Modern Family's 4.3) and +77% in Total Viewers (23.2 Mil. vs. Criminal Minds: Suspect Behavior, 13.1 Mil.).

AMERICAN IDOL retained 98% of last Wednesday's performance in Adults 18-49 (8.2/23 vs. 8.4/23) and outperformed last Thursday by +12% in Adults 18-49 (vs. 7.3/20).  In Total Viewers, AMERICAN IDOL retained 96% of last Wed (23.2 vs. 24.1 Mil) and grew over Thursday by +6% (vs. 21.9 Mil.)

AMERICAN IDOL showed significant growth throughout the night gaining in its last half hour versus its first by +45% in Adults 18-49 (9.7 vs. 6.7) and +37% in Total Viewers (26.5 vs. 19.4 Mil.)

THURSDAY

8:00-9:00        AMERICAN IDOL: (ADULTS 18-49: 7.6/22, 22.2 Mil Total Viewers)

9:00-10:00      BONES: (ADULTS 18-49: 3.3/9, 9.8 Mil Total Viewers)

8:00-10:00      FOX PRIME: (ADULTS 18-49: 5.5/15, 16.0 Mil Total Viewers)

AMERICAN IDOL and BONES have led FOX to win five consecutive in-season Thursday nights for the first time ever in Adults 18-49 and Total Viewers.
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and outperformed the next highest rated net for the night by +83% in ADULTS 18-49 (5.5 vs. CBS' 3.0) and +22% in Total Viewers (16.0 Mil. vs. CBS' 13.1 Mil.)

At 8p AMERICAN IDOL posted a 7.6/22 among Adults 18-49, outperforming the previous week by +4% (7.6/22 vs. 7.3/20) in Adults 18-49 and +1% in Total Viewers (22.2 Mil vs. 21.9 Mil.)
AMERICAN IDOL was the highest rated program of the night in all key demos and bested the next highest rated programs in Adults 18-49, Big Bang Theory and Grey's Anatomy by +105% (7.6 vs. 3.7) and in Total Viewers, The Mentalist by +48% (22.2 vs. 15.0 Mil.)
In the 8p hour AMERICAN IDOL outperformed the next highest rated network by +138% in Adults 18-49 (7.6 vs. CBS' 3.2) and +100% in Total Viewers (22.2 Mil. vs. CBS’ 11.1 Mil.)  In fact, AMERICAN IDOL beat the combined 3 network competition at 8p by +13% in Adults 18-49 (7.6 vs. 6.7 for ABC/CBS/NBC).

At 9p BONES posted a 3.3/9 among Adults 18-49 and grew over the previous week by +3% (3.3/9 vs. 3.2/8).

BONES ranked #2 in the 9p hour in Adults 18-49 and Teens.

So far in the 9p hour, BONES is outperforming its prior season average with originals by +36% in Adults 18-49 (3.4/9 vs. 2.5/8) and +13% in Total Viewers (10.5 vs. 9.3 Mil.)

FRIDAY

8:00-9:00        Kitchen Nightmares: (ADULTS 18-49: 1.7/6, 4.0 Mil Total Viewers)

9:00-10:00      Fringe: (ADULTS 18-49: 1.5/5, 4.0 Mil Total Viewers)

8:00-10:00      FOX PRIME: (ADULTS 18-49: 1.6/5, 4.0 Mil Total Viewers)

Kitchen Nightmares gained +13% week over week and won its 8p hour among Adults 18-49, Adults 18-34, Teens, Women 18-34 and Men 18-49/18-34.

At 9pm, FRINGE increased +7% from the previous week and ranked #3 from 9-10pm among Adults 18-49 and #1 in Adults 18-34 and Men 18-49/18-34.

FOX ranked #1 for the night among Adults 18-49 (tie), Adults 18-34, Teens, Women 18-34 (tie) and Men 18-49/18-34.

SATURDAY

8:00-8:30        COPS: (ADULTS 18?49: 1.6/6, 4.8 Mil Total Viewers)

8:30-9:00        COPS (R): (ADULTS 18?49: 1.8/6, 5.3 Mil Total Viewers)

9:00-10:00      AMERICA’S Most Wanted: (ADULTS 18?49: 1.7/6, 4.9 Mil Total Viewers)

8:00-10:00      FOX PRIME: (ADULTS 18?49: 1.7/6, 4.9 Mil Total Viewers)

COPS at 8p and COPS 2 at 8:30p ranked #1 in their respective half hours among Adults 18-49, Adults 18-34/25-54, Total Viewers and all key male and female demos.

At 9p, AMERICA’S Most Wanted ranked #1 in its hour among Adults 18-49, Adults 18-34/25-54 and all key male and female demos.

FOX ranked #1 for the night on a total primetime basis among Adults 18-49, Adults 18-34, Adults 25-54, and all key male and female demos.

SUNDAY

7:00-7:29        THE SIMPSONS (R): (ADULTS 18?49: 1.6/5, 3.8 Mil Total Viewers)

7:29-7:59        American Dad: (ADULTS 18?49: 2.0/6, 4.2 Mil Total Viewers)

7:59-8:30        SIMPSONS: (ADULTS 18?49: 2.7/8, 6.2 Mil Total Viewers)

8:30-9:00        BOB’S BURGERS: (ADULTS 18?49: 2.2/6, 4.9 Mil Total Viewers)

9:00-9:30        FAMILY GUY: (ADULTS 18?49: 3.3/8, 6.6 Mil Total Viewers)

9:30-10:00      Cleveland Show: (ADULTS 18?49: 2.6/7, 5.4 Mil Total Viewers)

7:00-10:00      FOX PRIME: (ADULTS 18?49: 2.4/7, 5.2 Mil Total Viewers)

FOX ranked #1 for the night in Adults 18-49, Adults 18-34, Teens, Women 18-34 and all key male demos.

At 7p an encore THE SIMPSONS posted a 1.6/5 and at 7:30p AMERICAN DAD did a 2.0/6.  At 8p THE SIMPSONS did a 2.7/8, while BOB’S BURGERS posted a 2.2/6.  FAMILY GUY at 9p delivered a 3.3/8 among Adults 18-49 and at 9:30p The Cleveland Show did a 2.6/7.

FAMILY GUY was the highest rated program of the night among Adults 18-49, Adults 18-34 and Teens.

FEBRUARY 14 - 20, 2011

TOTAL PRIMETIME

ADULTS 18?49           ADULTS 18?34           VIEWERS (Mil)

FOX   3.5/10               FOX    3.0/10              FOX      9.6

ABC   2.0/6                 ABC    1.5/5               ABC       6.6

CBS   2.5/7                 CBS    1.5/5                CBS      11.2

NBC   1.6/5                NBC    1.2/4                NBC      5.5

==

CBS IS A DOMINANT #1

WITH 16 OF THE TOP 20 SERIES SPREAD ACROSS ALL PROGRAM GENRES

"Criminal Minds: Suspect Behavior" Debuts as the Season's #1 New Series

"Survivor: Redemption Island" and "The Amazing Race: Unfinished Business" Off to Solid Starts

CBS's First-Run Friday Lineup Returns with a Nightly Win

CBS was a dominant #1 in week 22, placing 16 series in the top 20 that were spread across all program genres, including the premiere of Criminal Minds: Suspect Behavior, the #1 new series of the season, according to Nielsen live plus same day ratings for the week ending Feb. 20.

Among Adults 25-54, CBS had nine (including ties) of the top 10 and 13 of the top 20—more than the other networks combined.  Among adults 18-49, CBS had five of the top 10—matching the other networks combined—and 11 of the top 20.

Criminal Minds: Suspect Behavior debuted as the season's #1 new series in viewers, while the premieres of SURVIVOR: REDEMPTION ISLAND and THE Amazing Race: UNFINISHED BUSINESS both got off to solid starts.

For the week in viewers: CBS (11.17m), FOX (9.61m), ABC (6.59m) and NBC (5.54m).  Season-to-date: CBS (12.03m), FOX (9.48m), ABC (8.23m) and NBC (7.66m).

For the week in key demographics, CBS was second in both adults 25-54 (3.5/09) and adults 18-49 (2.5/07).  Season-to-date, CBS is first in adults 25-54 (4.0/10) and second in adults 18-49 (3.0/08).

For the week in households: CBS (6.8/12), FOX (5.5/09), ABC (4.1/07) and NBC (3.5/06).  Season-to-date: CBS (7.3/12), FOX (5.3/09), ABC (5.1/08) and FOX (4.7/08).

CBS Weekly Highlights:

? How I Met Your Mother was first in households (5.9/10), adults 25-54 (4.4/12), adults 18-49 (3.7/11), adults 18-34 (3.2/11) and second in viewers (9.51m).

? Mad Love (P) (5.4/09, 8.74m) was second in adults 25-54 (3.8/10) and adults 18-49 (3.0/08).  Compared to the time period live plus same day average (RULES OF ENGAGEMENT), Mad Love was up +4% in households (from 5.2/08) and added +120,000  viewers (from 8.62m, +1%).

? Two and a Half Men was first in households (8.7/14), viewers (14.51m), adults 25-54 (5.8/14) and adults 18-49 (4.2/12). 

? MIKE & MOLLY was first in households (7.8/13), viewers (12.92m), adults 25-54 (5.1/13) and adults 18-49 (3.8/10).  MIKE & MOLLY posted its best delivery among viewers and best adults 18-49 ratings since Nov. 22, 2010.

? Hawaii Five-0 was first in households (6.6/11), viewers (10.73m), adults 25-54 (3.9/10) and adults 18-49 (2.8/08).

? NCIS was first in households (11.7/19), viewers (19.40m), adults 25-54 (5.2/14) and second in adults 18-49 (3.6/10).

? NCIS: LOS ANGELES was first in households (10.3/16), viewers (16.80m), adults 25-54 (4.8/12) and adults 18-49 (3.3/09).

? THE Good Wife was first in households (7.5/13), viewers (11.43m), adults 25-54 (3.2/08) and adults 18-49 (2.0/06).

? SURVIVOR: REDEMPTION ISLAND (P) was second in households (6.2/10), viewers (11.16m), adults 25-54 (4.4/11) and adults 18-49 (3.2/09).

? CRIMINAL MINDS: SUSPECT BEHAVIOR (P) was first in households (8.1/14), viewers (13.06m), adults 25-54 (4.4/12) and adults 18-49 (3.3/10).  Compared to the time period's first-run, live plus same day delivery, CBS was up +27% in households (from 6.4/11), +47% in adults 25-54 (from 3.0/08), +57% in adults 18-49 (from 2.1/06) and added +2.75m viewers (from 10.30m, +27%).  CRIMINAL MINDS: SUSPECT BEHAVIOR posted the time period's best delivery with a regularly scheduled program in viewers, adults 25-54 and adults 18-49 since Feb. 10, 2010.

? CSI: CRIME SCENE INVESTIGATION was first in households (8.1/13) and viewers (13.29m); it was second in adults 25-54 (4.1/10).  Compared to last week, CSI was up +4% in both households (from 7.8/12) and adults 18-49 (2.9/08 from 2.8/07), +8% in adults 25-54 (from 3.8/09) and added +650,000 viewers (from 12.64m, +5%).

? THE Mentalist was first in households (9.2/16), viewers (15.01m), adults 25-54 (4.3/12) and adults 18-49 (3.0/09).  Compared to last week, THE Mentalist was up +2% in both households (from 9.0/16) and adults 25-54 (from 4.2/11), +3% in adults 18-49 (from 2.9/07) and added +150,000 viewers (from 14.86m, +1%).

-- On Friday, CBS was first in households (6.3/11), viewers (10.09m) and adults 25-54 (2.5/07); the Network was tied for first in adults 18-49 (1.6/05, with FOX).

? The Defenders was first in households (5.2/09), viewers (8.47m) and adults 25-54 (2.2/07) and tied for second in adults 18-49 (1.3/05 with NBC).  Compared to last week, The Defenders was up +4% in households (from 5.0/09), +10% in adults 25-54 (from 2.0/06), +18% in adults 18-49 (from 1.1/04) and added +560,000 viewers (from 7.91m, +7%).

? CSI: NY won its time slot in households (6.7/12), viewers (10.65m), adults 25-54 (2.8/08) and adults 18-49 (1.8/06).  Compared to last week, CSI: NY was up +8% in households (from 6.2/11), +12% in adults 25-54 (from 2.5/07), +13% in adults 18-49 (from 1.6/05) and added +940,000 viewers (from 9.71m, +10%).

? Blue Bloods was first in households (7.0/13), viewers (11.16m), adults 25-54 (2.5/07) and second in adults 18-49 (1.5/05).

? THE Amazing Race 18 (P) was first in adults 25-54 (3.5/09), tied for first in adults 18-49 (2.5/07, with ABC) and second in households (5.1/08) and viewers (9.15m).  Compared to last February's premiere (on Feb. 14, 2010), THE Amazing Race 18 was up +3% in adults 25-54 (from 3.4/08), even in households and added +140,000 viewers (from 9.01m, +2%). 

? Undercover Boss was first in viewers (10.68m) and second in households (6.1/10) and adults 25-54 (3.7/09).

? CSI: MIAMI was first in households (6.3/11), viewers (10.47m), adults 25-54 (3.2/08) and tied for first in adults 18-49 (2.2/06, with NBC). 

Top CBS programs of the week:  #3 NCIS (an average of 19.40m viewers), #4 NCIS: LOS ANGELES (16.80m), #5 THE Mentalist (15.01m), #6 Two and a Half Men (14.51m), #7 CSI: CRIME SCENE INVESTIGATION (13.29m), #8 CRIMINAL MINDS: SUSPECT BEHAVIOR (P) (13.06m), #9 MIKE & MOLLY (12.92m), #10 CRIMINAL MINDS (12.85m), #11 The Big Bang Theory (12.41m), #12 THE Good Wife (11.43m), #13 60 Minutes (11.37m), #14 Blue Bloods (11.163m), #15 SURVIVOR: REDEMPTION ISLAND (P) (11.155m), #16 Hawaii Five-0 (10.73m), #17 Undercover Boss (10.68m), #18 CSI: NY (10.65m), #22 CSI: MIAMI (10.47m), #26 $#*! My Dad Says (9.70m), #28 How I Met Your Mother (9.51m) and #30 THE AMAZING RACE 18 (P) (9.15m).

Prime averages are based on the following hours of rated broadcasts in Week #22:

CBS – 22 hours

NBC – 22 hours

ABC – 22 hours

FOX – 15 hours

NATIONAL NIELSEN SUMMARY - PRIMETIME

Week #22 of 2010-11 Season (ending: 2/20/11)

2010-11

HOUSEHOLDS

Rtg       Sh

CBS                 6.8       12

NBC                3.5       6

ABC                4.1       7

FOX                5.5       9

VIEWERS

(000)

CBS                 11,174

NBC                5,540

ABC                6,588

FOX                9,614

A25-54

Rtg       Sh

CBS                 3.5       9

NBC                2.0       5

ABC                2.5       7

FOX                4.0       10

A18-49

Rtg       Sh

CBS                 2.5       7

NBC                1.6       5

ABC                2.0       6

FOX                3.5       10

A18-34

Rtg       Sh

CBS                 1.5       5

NBC                1.2       4

ABC                1.5       5

FOX                3.0       10

NATIONAL NIELSEN SUMMARY - PRIMETIME

SEASON-TO-DATE RATINGS REPORT (09/20/10-2/20/11)

2010-11

HOUSEHOLDS

Rtg       Sh

CBS                 7.3       12

NBC                4.7       8

ABC                5.1       8

FOX                5.3       9

VIEWERS

(000)

CBS                 12,028

NBC                7,659

ABC                8,229

FOX                9,478

A25-54

Rtg       Sh

CBS                 4.0       10

NBC                3.0       8

ABC                3.0       7

FOX                3.8       9

A18-49

Rtg       Sh

CBS                 3.0       8

NBC                2.6       7

ABC                2.4       7

FOX                3.4       9

A18-34

Rtg       Sh

CBS                 2.0       6

NBC                2.1       6

ABC                1.9       6

FOX                3.1       10

=
NBC RESULTS FOR THE PRIMETIME WEEK OF JAN. FEB. 14-20

UNIVERSAL CITY, Calif. – February 23, 2011 – Paced by “The Office,” “The Biggest Loser” and “Law & Order: SVU,” NBC averaged a 1.6 rating, 5 share in adults 18-49 and 5.5 million viewers overall for the week of February 14-20, according to in-home viewing figures from Nielsen Media Research.

Primetime averages for the week of February 14-20 in adults 18-49 were Fox (3.5/10), CBS (2.5/7), ABC (2.0/6), NBC (1.6/5) and CW (0.8/2). In overall total viewers the weekly averages were CBS (11.2 million), Fox (9.6 million), ABC (6.6 million), NBC (5.5 million) and CW (1.8 million).

NBC highlights for the week of February 14-20

* On Tuesday, “The Biggest Loser: Couples” gained 39 percent in adults 18-49 and 28 percent in total viewers from its first half-hour to its fourth. “Loser” ranked #2 among the broadcast networks in adults 25-54, total viewers and other measures in a time period that included competition from Fox’s “Glee,” CBS’s “NCIS” and “NCIS: LA” and ABC’s “No Ordinary Family” and “V.”

* Also on Tuesday, “Parenthood” ranked #2 among the broadcast networks in its time period in adults 18-49, finishing within a tenth of a rating point of #1, and was #1 in adults, men and women 18-34.

* On Wednesday, “Law & Order: Special Victims Unit” ranked #2 among the broadcast networks in all key measures, including adults 18-49 and total viewers. “SVU” grew from its first half-hour to its second by 10 percent in adults 18-49 and 9 percent in total viewers while rival dramas on ABC and CBS declined half-hour to half-hour in both measures.

* On Thursday, “The Office” finished within 1 share of #1 among ABC, CBS, NBC, Fox and CW in adults 18-49 and ranked #1 in adults 18-34 and all key male demographics in a time period that included competition from ABC’s “Grey’s Anatomy,” CBS’s “CSI” and Fox’s “Bones,” which benefitted from an “American Idol” lead-in.

* Among all primetime programs this week, “The Office” ranked #12 (tied) in adults 18-49, #5 in adults 18-34 and #2 in men 18-34, behind only the Wednesday edition of “American Idol.”

* “30 Rock” on Thursday ranked #1 among ABC, CBS and NBC in adults and men 18-34 versus ABC’s “Private Practice” and CBS’s “The Mentalist.” In its five weeks with original episodes in the Thursday 10-10:30 p.m. ET half-hour, “30 Rock” has generated NBC’s five highest 18-49 and total-viewer results in the time period this season.

* On Friday, “Dateline NBC” reported week-to-week increases of 14 percent in adults 18-49 rand 19 percent in total viewers. From its first half-hour to its fourth, the two-hour “Dateline” grew by 46 percent in adults 18-49 and 26 percent or 1.5 million persons in total viewers.

* On Sunday, the special “Saturday Night Live Backstage” scored NBC’s highest 18-49 rating and total-viewer results in the time period in the five weeks since the January 16 telecast of the Golden Globes.

Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

Additional NBC highlights for the week of February 14-20:

On Monday, Feb. 14 from 8-9 p.m. ET, “Chuck” averaged a 1.7 rating, 5 share in adults 18-49 and 5.5 million viewers overall. It’s worth noting that through the first 18 weeks of the season, "Chuck" has added an average 26 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure

Monday at 9 p.m. ET, “The Cape” averaged a 1.2/3 in 18-49 and 4.1 million viewers overall. “The Cape” grew from its first half-hour to its second by 8 percent in 18-49 rating (to a 1.3 from a .1.2). "The Cape" has added an average 24 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure.

Monday at 10 p.m. ET, “Harry’s Law” averaged a 1.7/5 in 18-49 and 8.5 million viewers overall. “Harry’s Law” maintained its 18-49 rating from its first half-hour to its second and increased slightly in total viewers (to 8.530 million from 8.493 million), while rival dramas “Castle” on ABC and “Hawaii Five-0” on CBS declined half-hour to half-hour in both measures.

Since its debut on January 17, “Harry’s Law” has earned NBC’s five best 18-49 ratings in the time period since November 1, 2010 and attracted the network’s five biggest overall audiences in the slot, excluding Olympics, in 16 months (since September 14, 2009). The February 14 “Harry’s Law” was up 13 percent in 18-49 rating (1.7 vs. 1.5) and up 67 percent in total viewers (8.511 million vs. 5.103 million) versus NBC’s non-sports average in this slot during the traditional 2009-10 season.

On Tuesday, Feb. 15 from 8-10 p.m. ET, "The Biggest Loser: Couples" averaged a 2.7/8 in adults 18-49 and 7.7 million viewers overall in a time period that included competition from Fox’s “Glee,” CBS’s “NCIS” and “NCIS: LA” and ABC’s “No Ordinary Family” and “V.” “Biggest Loser” ranked #2 among the broadcast networks in the two-hour time period in adults 25-54, total viewers and other key measures.

From its first half-hour to its fourth, “Biggest Loser” gained 39 percent in adults 18-49 (to a 3.2 rating from a 2.3), 39 percent in adults 25-54 (3.9 vs. 2.8) and 28 percent or more than 1.9 million persons in total viewers (to 8.9 million from 6.9 million). By its final half-hour from 9:30-10 p.m., “Loser” pulled to within a tenth of a rating point of the time-period lead in adults 18-49 and ranked #1 in adults 18-34, women 18-34, women 18-49 and women 25-54 (tied).

Tuesday at 10 p.m. ET, “Parenthood” (1.9/6 in 18-49, 5.1 million viewers overall) ranked #2 among the broadcast networks in adults 18-49, within a tenth of a rating point of #1, and was #1 in adults, men and women 18-34.

These “Parenthood” results are likely to increase substantially when Nielsen issues “live plus seven day” results for the week of February 14-20. Through the season’s first 18 weeks, “Parenthood” added an average 43 percent to its 18-49 rating when going from the previously reported "live plus same day" ratings to its "live plus seven day" results. On a percentage basis, “Parenthood” is the #1 biggest gainer in going from “live plus same day” to “live plus seven” among all primetime series on ABC, CBS, NBC, Fox and CW. In total viewers, “Parenthood” is also the #1 biggest gainer in terms of percentage increase in going from “live plus same day” to “live plus seven day,” adding an average 37 percent.

On Wednesday, Feb. 16 from 8-10 p.m. ET, “Minute To Win It” averaged a 1.0/3 in adults 18-49 and 3.6 million viewers overall in a fiercely competitive time period that included Fox’s two-hour “American Idol,” CBS’s premiere of “Survivor” and an original “Criminal Minds” and ABC’s “Modern Family” and week two of “Mr. Sunshine.”

On Wednesday from 10-11 p.m. ET, “Law & Order: Special Victims Unit” (2.2/7 in adults 18-49, 7.3 million viewers overall) ranked #2 among the broadcast networks in all key measures, including adults 18-49, adults 18-34, adults 25-54 and total viewers.

From its first half-hour to its second, “SVU” grew by 10 percent in 18-49 rating (to a 2.3 from a 2.1) and 9 percent in total viewers (to 7.632 million from 6.981 million), while rival dramas on ABC and CBS declined half-hour to half-hour in both measures.

Through the first 18 weeks of the season, "Law & Order: Special Victims Unit" added an average 28 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure. In total viewers, “SVU” has added an average 19 percent or more than 1.6 million persons in going from “live plus same day” to “live plus seven day.”

On Thursday, Feb. 17 from 8-8:30 p.m. ET, “Community” delivered a 1.8/5 in 18-49 and 4.1 million viewers overall in a highly competitive time period that included Fox’s “American Idol,” CBS’s “Big Bang Theory” and ABC’s “Winter Wipeout.” Week-to-week, “Community” was flat in 18-49 rating and up 8 percent in total viewers (4.106 million vs. 3.808 million). Through the first 18 weeks of the season, "Community" added an average 25 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure, making it the #4 biggest gainer on a percentage basis among half-hour comedies, behind only “The Office,” “Modern Family” and “30 Rock.”

Thursday at 8:30 p.m. ET, “Perfect Couples” averaged a 1.4/4 in 18-49 and 3.0 million viewers overall. In the time period, “Perfect Couples” ranked #2 among ABC, CBS, NBC, Fox and CW in adults and men 18-34.

Thursday from 9-9:31 p.m. ET, “The Office” (3.3/9 in adults 18-49, 6.4 million viewers overall) finished within 1 share of #1 among ABC, CBS, NBC, Fox and CW in adults 18-49 and ranked #1 in adults 18-34, men 18-34, men 18-49 and men 25-54 (tie) in a time period that included competition from ABC’s “Grey’s Anatomy,” CBS’s “CSI” and Fox’s “Bones,” which benefitted from an “American Idol” lead-in.

These results for “The Office” are likely to increase substantially when Nielsen issues “live plus seven day” results for the week of February 14-20. Through the first 18 weeks of the season, "The Office" added an average 31 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure. On a percentage basis, “The Office” is tied as the #1 biggest gainer from “live plus same day” to “live plus seven, ” tied with “Modern Family,” among all half-hour comedies on ABC, CBS, NBC, Fox or CW.

Thursday from 9:31-10 p.m. ET, “Parks and Recreation” averaged a 2.2/6 in 18-49 and 4.3 million viewers overall. In the time period, “Parks” ranked #1 among ABC, CBS, NBC, Fox and CW in men 18-34 and men 18-49 (tied).

Thursday from 10-10:31 p.m. ET, “30 Rock” (2.0/6 in 18-49, 4.1 million viewers overall) ranked #1 among ABC, CBS and NBC in adults and men 18-34 versus ABC’s “Private Practice” and CBS’s “The Mentalist.” In its five weeks with first-run episodes in the Thursday 10-10:30 p.m. half-hour, “30 Rock” has generated NBC’s five highest 18-49 and total-viewer results in the time period this season

Through the first 18 weeks of the season, "30 Rock" added an average 28 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure, making it the #3 biggest gainer on a percentage basis among half-hour comedies, behind only “The Office” and “Modern Family.”

Thursday from 10:31-11 p.m. ET, “Outsourced” averaged a 1.5/4 in adults 18-49 and 3.2 million viewers overall, ranking #1 among ABC, CBS and NBC in men 18-34.

Through the first 18 weeks of the season, "Outsourced" added an average 24 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure. On a percentage basis, “Outsourced” is the #1 biggest gainer going from “live plus same day” to “live plus seven” among all first-year half-hour comedies on ABC, CBS, NBC, Fox or CW.

On Friday, Feb. 18 from 8-9 p.m. ET, “Who Do You Think You Are?” (1.3/5 in 18-49, 5.9 million viewers overall) ranked #2 among ABC, CBS, NBC, Fox and CW in total viewers and was #1 among women 18-49 and women 25-54.

Friday from 9-11 p.m. ET, “Dateline NBC” (1.6/5 in 18-49, 6.8 million viewers overall) reported week-to-week increases of 14 percent in 18-49 rating (to a 1.6 from a 1.4) and 19 percent or 1.1 million persons in total viewers (6.821 million vs. 5.725 million). In its two-hour time period, “Dateline” ranked #2 among ABC, CBS, NBC, Fox and CW in total viewers and #1 in women 18-34 and women 18-49 (tie).

From its first half-hour to its fourth, “Dateline” grew by 46 percent in 18-49 rating (to a 1.9 from a 1.3) and 26 percent or 1.5 million persons in total viewers (to 7.4 million from 5.9 million). For its second hour from 10-11 p.m. ET, “Dateline” ranked #1 among the broadcast networks in adults, men and women 18-34 and adults, men and women 18-49.

On Saturday, Feb. 19 at 8 p.m. ET, an encore telecast of “Harry’s Law” (0.6/2 in 18-49, 4.2 million viewers overall) grew versus the show’s week-ago results in this time period by 50 percent in 18-49 rating (0.6 vs. 0.4) and 19 percent in total viewers (4.226 million vs. 3.541 million). “Harry’s Law” also grew half-hour to half-hour in all key ratings measures. At 9 p.m. ET, a rebroadcast of “Law & Order: Los Angeles” (0.6/2 in 18-49, 3.9 million viewers overall) grew from its first half-hour to its second by 20 percent in adults 18-49 (to a 0.6 rating from a 0.5) and by 67 percent in men 18-49 (0.5 vs. 0.3).

Saturday from 10-11 p.m. ET, an encore telecast of “Law & Order: Special Victims Unit” (1.0/3 in 18-49, 5.5 million viewers overall) built on its lead-in by 67 percent in 18-49 rating and 41 percent in total viewers. From its first half-hour to its second, “SVU” grew by 22 percent in adults 18-49 (to a 1.1 rating from a 0.9) and by 19 percent in total viewers (5.932 million vs. 4.987 million).

On Sunday, Feb. 20, from 7-9 p.m. ET, "Dateline NBC" averaged a 0.9/3 in 18-49 and 4.7 million viewers overall.

From 8-9 p.m. ET, the encore special “Saturday Night Live Just Commercials” (1.5/4 in 18-49, 5.6 million) built on its lead-in by 67 percent in 18-49 rating. The rebroadcast delivered NBC’s highest 18-49 rating in the time period in the five weeks since the January 16 telecast of the Golden Globes.

Sunday from 9-11 p.m. ET, “Saturday Night Live Backstage” (2.1/6 in 18-49, 6.3 million viewers overall) scored NBC’s highest 18-49 and total-viewer results in the time period in the five weeks since the January 16 telecast of the Golden Globes.

For its second hour from 10-11 p.m. ET, “Saturday Night Live Backstage” tied for #1 among the broadcast networks in adults 18-49 and was #1 outright in adults 18-34, men 18-34 and men 18-49.

WEEKLY AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

Fox 3.5/10, 4.6 million

CBS 2.5/7, 3.2 million

ABC 2.0/6, 2.6 million

NBC 1.6/5, 2.1 million

CW 0.8/2, 1.0 million

Each rating point equals 1.31 million viewers

ADULTS 25-54

Fox 4.0/10, 4.9 million

CBS 3.5/9, 4.4 million

ABC 2.5/7, 3.1 million

NBC 2.0/5, 2.5 million

CW 0.7/2, 0.9 million

Each rating point equals 1.24 million viewers

TOTAL VIEWERS

CBS 3.8/10, 11.2 million

Fox 3.3/8, 9.6 million

ABC 2.2/6, 6.9 million

NBC 1.9/5, 5.5 million

CW 0.8/2, 1.8 million

Each rating point equals 2.95 million viewers

2010-11 SEASON AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

Fox 3.4/9, 4.5 million

CBS 3.0/8, 4.0 million

NBC 2.6/7, 3.4 million

ABC 2.4/7, 3.2 million

CW 1.0/3, 1.3 million

Each rating point equals 1.31 million viewers

ADULTS 25-54

CBS 4.0/10, 5.0 million

Fox 3.8/9, 4.7 million

NBC 3.0/8, 3.8 million

ABC 3.0/7, 3.7 million

CW 0.9/2, 1.1 million

Each rating point equals 1.24 million viewers

TOTAL VIEWERS

CBS 4.1/10, 12.0 million

Fox 3.2/8, 9.5 million

ABC 2.8//7, 8.2 million

NBC 2.6/7, 7.7 million

CW 0.7/2, 2.1 million

Each rating point equals 2.95 million viewers

===

ABC Posts Year-Over-Year Audience Growth for the 2nd Consecutive Week

ABC Airs TV’s No.1 Scripted Series in Adults 18-49 for the 2nd Week in a Row

With “Modern Family,” while “Grey’s Anatomy” Finishes as the Top Drama

The Bachelor” Leads its Time Period in Adults 18-34 and All Key Women,

Ranking as Monday’s No. 1 Series in Women 18-34 for the 7th Straight Week

ABC’s “Castle” Beats NBC’s “Harry’s Law” in Viewers and Young Adults,

Ranking No. 1 Among Women 18-34 for the 4th Consecutive Telecast

ABC‘s “V” Delivers its 2nd Week of Gains in Adults 18-49

And Hits Season Highs in Adults 18-34 and Women 18-34

Growing its Hour Year to Year, ABC’s “Detroit 1-8-7” Tops NBC’s “Parenthood”

ABC’s “The Middle” Beats Out CBS’ “Survivor” Premiere by 13% in Adults 18-34

Posting its 2nd-Highest-Ever Numbers Against “Idol,” “Modern Family” Stands as Wednesday’s No. 1 Scripted Show in Adults 18-49 for its 15th Straight Original

ABC Freshman “Mr. Sunshine” Ranks No. 2 to “Idol” in Adults 18-34, Beating

CBS’ Veteran “Criminal Minds” by 20% and NBC’s “Minute To Win It” by 167%

ABC’s “Off The Map” Continues to Deliver Strong Year-to-Year Time Slot Gains

ABC Builds its Thursday Numbers Year to Year in Viewers and Young Adults

Against Increased Competition from “Idol,” “Wipeout” Continues to Generate

Big Year-to-Year Time Period Increases for ABC in Thursday’s 8 O’clock Hour

ABC’s “Grey’s Anatomy” Leads its Hour by Wide Margins in Adults 18-49

And Finishes as Thursday’s No. 1 Scripted TV Show for the 3rd Week Running

Earning its Top Number in 4 Weeks, ABC’s “Primetime: What Would You Do?”

Beats NBC’s “Dateline” by 14% Among Adults 18-49 in Friday’s 9 O’clock Hour

ABC’s “Home Edition” Produces its Most-Watched Telecast of the Season

ABC’s “Desperate Housewives” Generates its Best Performance in 6 Weeks

WEEK No. 22:

During the week of February 14, 2011, ABC ranked No. 2 to Fox in Adults 18-34 (1.5/5-tie) and beat NBC by wide margins in both Total Viewers (+20% - 6.6 million vs. 5.5 million) and Adults 18-49 (+25% - 2.0/6 vs. 1.6/5). The Network delivered TV’s No. 1 scripted show for the 2nd week in a row among Adults 18-49 with “Modern Family,” and “Grey’s Anatomy” finished as the No. 1 drama.  ABC’s “Primetime: What Would You Do?” stood as the No. 1 newsmagazine in Adults 18-49 (tie).

  • Building year to year for the 2nd straight week, ABC increased its overall audience by 5% from the year-ago week (6.6 million vs. 6.3 million on w/o 2/15/10).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Monday

Against CBS’ all-original schedule and the second week of Fox’s new Monday lineup (“House”/”The Chicago Code”), ABC took second place in Total Viewers (9.1 million) and Adults 18-49 (2.7/8-tie), while winning the evening for the 4th week in a row across all key Women demographics (W18-34/W18-49/W25-54).

Please note: With the Valentine’s Day holiday disrupting normal television viewing patterns, overall Adult 18-49 TV usage on Monday night was off by -6% from the prior week (35.0% vs. 37.3%).

The Bachelor” (8:00-10:01 p.m.)

Gaining audience throughout its broadcast, ABC’s “The Bachelor” earned second place in its time slot with viewers (9.3 million) and young adults (2.9/8), outdelivering Fox’s Monday lineup (“House”/”The Chicago Code” – 8.6 million & 2.7/8).  In fact during its second hour from 9:00-10:00 p.m., “The Bachelor” outdelivered Fox’s “House”-driven “The Chicago Code” by 32% in Total Viewers (9.7 million vs. 7.4 million) and by 50% in Adults 18-49 (3.0/8 vs. 2.0/6).

  • The Bachelor” once again finished No. 1 in its 2-hour time period among Adults 18-34 (3rd straight week) and across all key Women (4th straight week).  In addition, the ABC veteran unscripted show qualified as Monday’s No. 1 TV series among Women 18-34 for the 7th week running.

Castle” (10:01-11:00 p.m.)

During the 10 o’clock hour against original drama competition on CBS (“Hawaii Five-0”) and NBC (“Harry’s Law”), ABC’s “Castle” ran No. 1 with Women 18-34 (2.2/8) for its 4th straight telecast.  In addition, ABC’s “Castle” continued to draw a larger overall audience (8.8 million vs. 8.5 million) than “Harry’s Law” and defeated the NBC drama by a strong 29% in Adults 18-49 (2.2/7 vs. 1.7/5).

Tuesday

“V” (9:00-10:01 p.m.)

Building on its Total Viewer and young adult lead-in for the 3rd week running, ABC’s “V” posted its 2nd consecutive week of gains in Adults 18-49 (1.9/5 vs. 1.8/5), Men 18-49 (2.0/6 vs. 1.9/5) and Men 25-54 (2.5/6 vs. 2.4/6). In fact, “V” stood as the only program on the major nets to build week to week in the key young adult demo.

  • In the 9 o’clock hour, “V” beat out Fox’s “Glee”-led comedies (“Raising Hope”/”Traffic Light”) by 33% in Men 18-49 (2.0/6 vs. 1.5/5) and by a resounding 56% in Men 25-54 (2.5/6 vs. 1.6/4).


  • From its first half-hour to its second half-hour, “V” gained 4% in viewers (5.3 million to 5.5 million) and 6% in Adults 18-49 (1.8/5 to 1.9/5).  In fact, from 9:30-10:00 p.m., “V” outdelivered the 2nd week of Fox’s “Traffic Light” by a strong 36% in the young adult demo (1.4/4).

  • Opposite stiff time period competition from CBS’ original “NCIS: Los Angeles” and the second hour of NBC’s 2-hour “The Biggest Loser: Couples,” “V” achieved season highs in Adults 18-34 (1.4/4) and Women 18-34 (1.3/4-tie).

Detroit 1-8-7” (10:01-11:00 p.m.)

ABC’s freshman drama “Detroit 1-8-7” continued to draw a larger overall audience than NBC’s sophomore drama “Parenthood” (5.2 million vs. 5.1 million) and topped the NBC drama by 7% in Men 25-54 (1.5/4 vs. 1.4/4).

  • Detroit 1-8-7” improved the 10 o’clock hour in Total Viewers (+4% - 5.2 million vs. 5.0 million) over the year-ago night with original drama programming (“The Forgotten” on 2/16/10).

Wednesday

ABC ranked No. 2 on Wednesday to Fox with a 2-hour “American Idol” among Adults 18-34 (2.0/6), beating season premiere/debut programming on CBS (“Survivor”/”Criminal Minds”/”Criminal Minds: Suspect Behavior”) and an all-original schedule on NBC (“Minute To Win It”/”Law & Order: SVU”).

  • Surging year to year, ABC was up over the year-ago evening (2/17/10) by 76% in Total Viewers (6.7 million vs. 3.8 million) and by 53% in Adults 18-49 (2.3/7 vs. 1.5/4).

The Middle” (8:00-8:30 p.m.)

At 8:00 p.m., opposite “Idol” and the season opener of “Survivor: Redemption Island,” ABC’s “The Middlemore than doubled the numbers of NBC’s “Minute To Win It in Total Viewers (+114% - 7.9 million vs. 3.7 million) and Adults 18-49 (+130% - 2.3/7 vs. 1.0/3).  In addition, “The Middle” beat out CBS’ “Survivor” premiere in both Adults 18-34 (+13% - 1.7/6 vs. 1.5/5) and Women 18-34 (+35% = 2.3/7 vs. 1.7/6).

Better With You” (8:30-9:00 p.m.)

At 8:30 p.m. like its lead-in, ABC freshman “Better With You” dominated NBC’s “Minute To Win It,” leading by 2.0 million viewers (5.9 million vs. 3.9 million) and by 64% in Adults 18-49 (1.8/5 vs. 1.1/3).

Modern Family” (9:00-9:31 p.m.)

Building on its lead-in at 9:00 p.m. opposite the third half-hour of “Idol,” ABC’s “Modern Family” took full control of its scripted competition, beating CBS’ “Criminal Minds” by 39% among Adults 18-49 (4.3/12 vs. 3.1/8).  The ABC sophomore comedy qualified as Wednesday’s No. 1 scripted TV show in Adults 18-49 for its 15th straight first-run telecast this season.

  • “Modern Family” posted its 2nd-best-ever numbers against “American Idol” in Total Viewers (10.6 million) and Adults 18-49 (4.3/12-tie).

“Mr.  Sunshine” (9:31-10:00 p.m.)

At 9:30 p.m., up against the final half-hour of “American Idol,” ABC’s “Mr. Sunshine” finished No. 2 with Adults 18-34 (2.4/7), beating the second half of “Criminal Minds” by 20% (2.0/6) and the final hour of NBC’s 2-hour “Minute to Win It” by 167% (0.9/3). The new ABC comedy also earned second to “Idol” with Men 18-34 and Women 18-34 (tie).


Off The Map” (10:00-11:00 p.m.)

In the 10 o’clock hour against the series debut of CBS’ “Criminal Minds: Suspect Behavior” and NBC’s “Law & Order: SVU,” ABC’s “Off The Map” continued to generate strong year-over-year gains for the Network, improving the hour in both Total Viewers (+1.4 million – 4.3 million vs. 2.9 million) and Adults 18-49 (+25% - 1.5/4 vs. 1.2/3) from the same night last year.

Thursday

Despite facing increased competition on the night from an “Idol”-driven Fox this year, ABC grew its Thursday numbers year to year in viewers (+4% - 7.7 million vs. 7.4 million) and young adults (+8% - 2.7/8 vs. 2.5/7) over the same night last year (2/18/10) with all-original programming.

Wipeout” (8:00-9:00 p.m.)

In the 8 o’clock hour, opposite Fox’s “American Idol” and CBS’ original comedies (“The Big Bang Theory”/”$#*! My Dad Says”), ABC’s Winter “Wipeout(6.0 million and 1.9/5) beat out NBC’s original comedies (“Community”/”Perfect Couples” = 3.6 million and 1.6/5) by 2.4 million viewers and by 19% in Adults 18-49. The broad-appealing ABC unscripted series ranked No. 2 against its broadcast competition in the hour with Kids 2-11 (2.3/8), trailing only “Idol.”

  • Although facing heightened competition from “Idol” in the time period this year, Wipeout” continued to improve the hour for ABC by substantial margins, surging from the year-ago night in viewers (+40%) and young adults (+73%).
  • Season to date, ABC’s “Wipeout” is the No. 1 TV show on the major networks in terms of Family Coviewing, as 32% of its Adult 18-49 audience watches with Teens 12-17 or Kids 2-11.

“Grey’s Anatomy” (9:00-10:01 p.m.)

ABC’s “Grey’s Anatomy” jumped into the lead of Thursday’s 9 o’clock hour in Adults 18-49, registering as the No. 1 series in the slot for its 15th consecutive first-run broadcast this season. In its time period, “Grey’s” (3.7/10) outdelivered Fox’s “Idol”-fueled “Bones” by 12% (3.3/9), CBS’ “CSI” by 28% (2.9/8) and NBC’s comedies (“The Office”/”Parks and Recreation”) by 32% (2.8/8). “Grey’s” finished as Thursday’s No. 1 scripted TV show for the 3rd week running in the key young adult sales demographic (tie).

Private Practice” (10:01-11:00 p.m.)

ABC’s “Private Practice(6.7 million and 2.3/7) held big advantages over NBC’s comedies (“30 Rock”/”Outsourced” = 3.7 million and 1.8/5) in the 10 o’clock hour, leading by 3.0 million viewers and by 28% in Adults 18-49.  In addition, for its 14th straight original airing this season, the ABC drama qualified as the No. 1 scripted TV show in its hour with key Women (W18-34/W18-49).

Friday

“Primetime: What Would You Do?” (9:00-10:00 p.m.)

Surging 60% over its lead-in, ABC’sPrimetime: What Would You Do?” took second in the 9 o’clock hour among Adults 18-49 (1.6/5). In the key young adult sales demo, ABC’s “Primetime” defeated NBC’s “Dateline” in the hour by 14% (1.6/5 vs. 1.4/5). The ABC newsmagazine also topped its NBC newsmagazine competition in Adults 18-34 (1.0/4 vs. 0.9/4) and key Women demos (W18-34/ W18-49).

  • “Primetime: What Would You Do?” was up over its most-recent telecast (2/4/10) in Total Viewers (4.7 million vs. 4.6 million), by 23% in Adults 18-49 (1.6/5 vs. 1.3/4) and by 25% in Adults 25-54 (2.0/6 vs. 1.6/4), drawing the newsmag’s best performance in 4 weeks – since 1/21/11.

Sunday

ABC finished in a virtual tie for No. 1 on Sunday in Adults 18-49 with Fox, pacing within 1-tenth of a rating point and tied in audience share (2.3/7 vs. 2.4/7).  In fact, ABC defeated Fox during its 7:00-10:00 p.m. prime in the key young adult sales demo.  The Network won the night among key Women (W18-49/W25-54).

  • ABC marked a 6-week Sunday high in both Total Viewers (8.8 million) and Adults 18-49 (2.3/7) – since 1/9/11.  All 4 of ABC’s Sunday shows grew their overall audiences week to week.

“America’s Funniest Home Videos” (7:00-8:00 p.m.)

ABC’s “America’s Funniest Home Videos” placed No. 1 among Adults 18-49 (1.9/6) during the 7 o’clock hour.  In addition, the broad-appealing ABC video-clip show ranked as the No. 1 broadcast program on Sunday evening with Kids 2-11 (2.0/7).

  • Building week to week, “AFV” generated its 2nd biggest overall audience (8.1 million) since the beginning of January – since 1/2/11.

Extreme Makeover: Home Edition” (8:00-9:00 p.m.)

At 8:00 p.m., ABC’s “Extreme Makeover: Home Edition” stood as the most-watched TV show in its hour, outdrawing CBS’ season opener of “Amazing Race” (9.6 million vs. 9.2 million).

  • Despite facing the season premiere of “Amazing Race,” ABC’s “Home Edition” turned in the series’ most-watched telecast this season.

Desperate Housewives” (9:00-10:01p.m.)

ABC’s “Desperate Housewives” took control of its regular competition in the 9 o’clock hour in Adults 18-49 (3.1/8), beating CBS’ “Undercover Boss” by 19% (2.6/7), NBC’s “Saturday Night Live” special by 55% (2.0/5) and Fox’s animated comedies (“Family Guy”/”The Cleveland Show”) by 7% (2.9/8).

  • Surging week to week in viewers (+1.4 million) and young adults (+15%), “Housewives” earned its top numbers since the beginning of January – since 1/9/11.

“Brothers & Sisters” (10:01-11:00 p.m.)

In the 10:00 p.m. hour, ABC’s “Brothers & Sisters” ranked as the 2nd most-watched series overall (6.8 million) and ran No. 1 across among key Women demos (W18-49/W25-54).

  • ABC’s “Brothers & Sisters” posted strong week-to-week increases in Total Viewers (+8%) and Adults 18-49 (+12%).

WEEK NO. 22: ADULTS 18-49 TOTAL VIEWERS

No.1  FOX 3.5   No.1 CBS    11,170,000

No.2  CBS 2.5   No.2 FOX     9,610,000

No.3  ABC 2.0   No.3 ABC     6,590,000

No.4  NBC 1.6   No.4 NBC     5,540,000

No.5  CW  0.8   No.5 CW      1,760,000

=

The CW ratings notes week of 2/14/11

Season to date, The CW is up 11% in Adults 18-49 (1.0/3) and up 6% in total viewers (2.14M), the only network to be up versus last season, and is even from last season in Adults 18-34 (1.1/3), according to most current Nielsen data through 2/20/11.

Notes from last week:

Tuesday night One Tree Hill rose 13% in A18-49 (0.8/2), while remaining steady in total viewers (1.6M) and A18-34 (0.9/3).  HELLCATS was up 12% in A18-34 (0.9/3) and remained even in W18-34 (1.2/3) and A18-49 (0.7/2)

On Thursday, THE Vampire Diaries ranked #2 to AMERICAN IDOL among W18-34 (2.1/6) and jumped 7% in total viewers (3M) and 7% in A18-49 (1.4/4) versus the previous week, while remaining steady in A18-34 (1.5/5).  Nikita rose 10% in total viewers from the prior Thursday (2.1M), 13% in A18-34 (0.8/2) and 13% in A18-49 (0.8/2).

On Friday, The CW was up in key demos versus the previous week and was #2 in M18-34 (1.1/4). The CW was up 13% in A18-34 (0.9/4), up 11% in A18-49 (1.0/3), and flat in total viewers (2.2M).

Supernatural was up from last week in key demos, jumping 25% in A18-34 (1.0/4), up 10% in total viewers (2.2M), up 11% in A18-49 (1.0/3) and up 11% in M18-49 (1.0/3).  Supernatural was #2 for the hour in A18-34 (1.0/4- tie) and M18-34 (0.9/4- tie).  Smallville was also #2 for the hour in M18-34 (1.2/5) and in M18-49 (1.2/4- tie). Smallville was up 13% in A18-34 versus last week (0.9/4) and up 11% in A18-49 (1.0/3).

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 2/14/11, unless stated otherwise.

 
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