Disney Junior Delivers Best Preschooler Ratings Ever for Disney Channel
via press release:
Disney Junior Delivers Best Preschooler Ratings Ever for Disney Channel;
Posts Double-Digit Percent Increases Year to Year
Disney Channel’s No. 1 Preschooler Series of All Time, “Jake and the Never Land Pirates” is the Week’s No. 1 Series in Boys 2-5 and Ranks a Solid No. 3 in Kids 2-5; Bests Time Period Competition by Double-to-Triple Digit Percentages
“Handy Manny” Hits a 1-Year High in Kids 2-5 and 3-Year High in Boys 2-5
Disney Junior: Weekly Highlights:
In its premiere week, Disney Junior delivered Disney Channel’s best ratings ever in the daypart among Kids 2-5 (474,000/2.8 rating) and Boys 2-5 (262,000/3.0 rating), and posted the second-best weekly ratings ever among Girls 2-5 (212,000/2.6 rating).
Powered by the record-setting premiere of “Jake and the Never Land Pirates,” which became the channel’s No. 1 weekday preschool series launch of all time in Total Viewers and Kids 2-5 and the No. 1 series debut ever in Boys 2-5 and Women 18-49, Disney Junior outperformed year-ago averages across all demos, including by 34% in Kids 2-5 (474,000 vs. 354,000), by 48% in Boys 2-5 (262,000 vs. 177,000), by 20% in Girls 2-5 (212,000 vs. 177,000) and by 16% in Women 18-49 (252,000 vs, 217,000).
“Jake and the Never Land Pirates” is Disney Channel’s No. 1 preschool series of all time in Total Viewers (2.22 million) and Kids 2-5 (966,000/5.7 rating) through its first 6 episodes (M-Sat). Also impressive, “Handy Manny” hit a 1-year high in Kids 2-5 (616,000/3.7 rating) and a 3-year high in Boys 2-5 (357,000/4.1 rating) – since weeks of 2/15/10 and 2/18/08, respectively.
Carolina Lightcap, president, Disney Channels Worldwide, said: “We’re thrilled with the results of Disney Junior’s premiere week and the especially strong reception for our new series ‘Jake and the Never Land Pirates’ and for the unmatched Disney experience that Disney Junior delivers to young viewers and their parents.”
“Jake and the Never Land Pirates” (M-Su., 8:30 – 8:55 a.m.)
Disney Channel’s No. 1 preschool series of all time, “Jake and the Never Land Pirates” ranked as TV’s No. 1 series for the week among Boys 2-5 (567,000/6.6 rating) and placed a solid No. 3 among Kids 2-5 (948,000/5.6 rating).
- Fronted by Saturday’s series-high telecast, “Jake and the Never Land Pirates” accounted for the week’s Top 6 series telecasts across all TV among Boys 2-5.
- For the week, “Jake and the Never Land Pirates” surpassed programming on Nickelodeon by impressive margins, including by 60% in Kids 2-5 (948,000 vs. 592,000) and by 121% among Boys 2-5 (567,000 vs. 256,000).
- “Jake and the Never Land Pirates” exceeded year-ago time period averages across the board, including by 27% in Total Viewers (2.28 million vs. 1.79 million), by 32% in Kids 2-5 (948,000 vs. 720,000) and by 41% in Women 18-49 (459,000 vs. 325,000).
About Disney Junior:
The new Disney Junior programming block on Disney Channel reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s animated and live action series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior is available on basic cable in more than 99 million U.S. homes (via a daily block on Disney Channel) and to millions of other viewers on 25 Disney Junior channels (fka Playhouse Disney channels) and free-to-air broadcast partners around the world. It is also seen via subscription video-on-demand and a broadband website, DisneyJunior.com. In 2012 Disney Junior will add a basic cable and satellite channel in the U.S.
Source: NMR, U.S. ratings, 2/14-2/20/11, Disney Junior: M-F, 4:00 a.m. – 2:00 p.m.; SS, 4: a.m. – 9:00 a.m. “Jake and the Never Land Pirates” first 6 telecasts versus the first 6 telecasts of prior Playhouse Disney series.