OWN: Oprah Winfrey Network Ratings Rise; Match Discovery Health 2010 Primetime Average

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In its seventh full week of programming (2/14-20), OWN: The Oprah Winfrey Network ratings were up 15% vs. last week among women 25-54 in total day (46,000 vs. 40,000), and up 5% vs. last week among women 25-54 in primetime (84,000 vs. 80,000).

OWN which replaced Discovery Health was below Discovery Health’s 2010 average of 51,000 W25-54 in Total Day, and were even with Discovery Health’s 2010 average of 84,000 W25-54 in Prime Time during 2010.

Week of  February 14-20, 2011 (Live+Same Day ratings)

SELECTED NETWORKS Prime-time Women 25-54 (Live+SD)

Network (000s)
Lifetime 247
Hallmark 112
Oxygen 121
OWN 84

SELECTED NETWORKS Total Day Women 25-54 (Live+SD)

Network (000s)
LIFE 179
OWN 46
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