Ratings Notes for TBS, TNT, Cartoon Network, truTV; Including NBA All-Star Game, 'Conan,' 'Southland,' 'Clone Wars' & More

Categories: Network TV Press Releases

Written By

February 23rd, 2011

via ratings notes from Turner:

TNT
With coverage of NBA All-Star Weekend leading the way, TNT ranked as basic cable’s #1 network for the week in primetime among total viewers (3.2 million), adults 18-34 (1 million), adults 18-49 (1.7 million) and adults 25-54 (1.5 million). In total day, the network ranked #1 for the week in delivery of adults 18-49 (766,000) and adults 25-54 (717,000).

In winning the weekly cable ratings race, TNT showed tremendous growth over the same week last year, with primetime delivery of adults 18-34 up 19%, adults 18-49 up 17% and adults 25-54 and total viewers up 14%.

The 2011 NBA All-Star Game on TNT ranked as basic cable’s #1 program for the week with 9.1 million total viewers, 6 million households and a 5.2 national household rating. This year’s star-studded contest in Los Angeles also ranks as the most-watched and highest-rated game since Michael Jordan’s finale NBA All-Star appearance in 2003. The 2011 NBA All-Star Game posted strong growth over last year, with an increase of 33% in total viewers (9,093,000 vs. 6,846,000); 36% in households (5,975,000 vs. 4,399,000); and 37% in household rating (5.2 vs. 3.8).

TNT’s exclusive coverage of 2011 NBA All-Star Saturday Night presented by State Farm was the most-watched All-Star Saturday Night in the event’s 26-year history. It delivered 8.1 million total viewers, 5.1 million households and a 4.4 national household rating. The 2011 event also saw increases of 23% in total viewers (6,554,000); 14% in households (4,466,000); and 13% in rating (3.9) over the previous record set in 2009. In addition, NBA All-Star Saturday Night out-delivered the 2010 telecast by 49% in total viewers (8,090,000 vs. 5,441,000); 43% in households (5,100,000 vs. 3,563,000); and 42% national household rating (4.4 vs. 3.9).

TNT’s NBA All-Star Weekend coverage led the network to rank as the #1 network on television in Saturday and Sunday primetime among adults 18-34 and 18-49, as well as in Saturday primetime delivery of total viewers, households and adults 25-54. The combined audience for the 2011 NBA All-Star Game and All-Star Saturday Night presented by State Farm made the weekend events the most-watched in their 26-year history, with more than 17 million total viewers.

Heading into the second half of the 2010-11 season, the NBA on TNT is the most-watched season in Turner’s 27 years of airing NBA coverage. Through 38 games, the NBA on TNT is averaging a 1.5 national household rating (+26% vs. 1.2 for last year’s corresponding coverage); 2,377,000 total viewers (+30% vs. 1,832,000); and 1,770,000 households (+27% vs. 1,390,000). In addition, this season is up 26% among total viewers compared to Turner’s next-best regular season audience from the 1995-96 season (2,377,000 vs. 1,885,000).

TNT’s critically acclaimed Southland was watched by 2 million viewers last Tuesday at 10 p.m., with 863,000 adults 18-49 and 879,000 adults 25-54. Southland continues to show strength in time-shifted viewing. According to the latest Live + 7 data for Feb. 1, that night’s episode grew its total audience by 44% over Live + Same Day for a final tally of 2.6 million viewers. The episode also grew 58% among adults 18-49 to a final delivery of 1.2 million, while adults 25-54 grew 63% to 1.3 million. With Live + 7 data in for the first five episodes of the third season, Southland’s overall audience is up 7% compared to season two.

Adult Swim
For week 3 of February ‘11, Adult Swim ranked #1 among all ad-supported basic cable for Total Day delivery of adults 18-34 (479,000), adults 18-24 (264,000), men 18-34 (310,000/ up 6%) and men 18-24 (174,000/ up 12%).  The late-night network also ranked #2 for Total Day delivery of adults 18-49 (681,000).

The Saturday night premiere episode telecast of GOD, THE DEVIL, AND BOB (10 p.m.) posted double-digit delivery increases with men 18-24 delivery (85,000) grew by 57%.  A new episode of BLEACH (12 a.m.) also scored delivery gains among adults 18-24 (197,000/ up 6%), men 18-24 (138,000/ up 7%), men 18-34 (277,000/ up 19%) and men 18-49 (371,000/ up 10%).

Adult Swim telecasts—including Family Guy, Robot Chicken, American Dad and AQUA TEEN HUNGER FORCE —accounted for 15 of the Top 50 telecasts of the week on ad-supported basic cable among adults 18-34, more than any other network.  These shows also accounted for 22 of the Top 50 telecasts of the week among men 18-34, again more than any other network.

Cartoon Network
Across the third week of February 2011, Cartoon Network earned solid delivery and ratings gains vs. the same week last year among kids 9-14.  Compared to the 2010 time period, average early evening prime time kids 9-14 delivery (406,000) grew by 3%, and ratings (1.7) by 6%.

Cartoon Network’s Monday night once again scored as the #1 television destination for boys 6-11, 2-11 and 9-14 from 7-9 p.m.  Versus the same time period last year, the two hours of animated comedy programming earned significant double-digit delivery gains across all targeted demos: kids 6-11 delivery (658,000) grew by 38%, kids 2-11 delivery (939,000) grew by 36%, kids 9-14 delivery (608,000) grew by 79%, boys 6-11 delivery (521,000) grew by 38%, boys 2-11 delivery (678,000) grew by 32% and boys 9-14 delivery (467,000) grew by 84%.
?    Adventure Time (8 p.m.)—across the board double and triple-digit growth, including kids 6-11 (745,000/ up 98%), kids 2-11 (1,028,000/ up 88%), kids 9-14 (646,000/ up 128%).
?    MAD (8:15 p.m.)—double and triple-digit growth, including kids 6-11 (718,000/ up 81%), kids 2-11 (1,012,000/ up 75%), kids 9-14 (702,000/ up 133%).
?    Regular Show (8:30 p.m.)—double and triple-digit growth, including kids 6-11 (796,000/ up 59%), kids 2-11 (1,072,000/ up 46%), kids 9-14 (763,000/ up 109%).

Wednesday night’s premiere of Sym-Bionic Titan (7 p.m.) scored particularly well with older kids and boys: vs. the 2010 time period, kids 9-14 delivery (396,000) grew by 12% and boys 9-14 delivery (334,000) grew by 21%.

Friday night’s animated action-adventure programming (7-9 p.m.) propelled Cartoon Network to the #1 destination on all television among boys 2-11 and 9-14, showing strong double-digit delivery increases: overall kids 9-14 delivery (557,000) grew by 39% and boys 9-14 delivery (481,000) grew by 46%.
?    YOUNG JUSTICE (7 p.m.)—kids 9-14 delivery (567,000) grew by 25% and boys 9-14 delivery (487,000) grew by 33%.
?    BEN 10: ULTIMATE ALIEN (7:30 p.m.)—kids 6-11 delivery (696,000) grew by 18%, kids 2-11 delivery (1,033,000) grew by 7%, and kids 9-14 delivery (588,000) grew by 68%.
?    Generator Rex (8 p.m.)—kids 9-14 delivery (468,000) grew by 18% and boys 9-14 delivery (417,000) grew by 28%.
?    STAR WARS: The Clone Wars (8:30 p.m.)—kids 6-11 delivery (662,000) grew by 8%, kids 9-14 delivery (607,000) grew by 49%, boys 6-11 delivery (543,000) grew by 6%, boys 9-14 delivery (517,000) grew by 53%

TBS
Conan
was watched by more than 1 million viewers last week, with 534,000 adults 18-34 and 754,000 adults 18-49. The median age of 30 was the show’s lowest weekly median age since its November premiere.

According to competitive data for the prior week (Feb. 7-10), Conan ranked as television’s #1 late-night talk show among adults 18-34 (527,000) and tied with TBS’s Lopez Tonight for the youngest median age (32).

Conan continues to earn a significant boost through time-shifted viewing. With Live + 7 data now in for the week of Jan. 31-Feb. 3, the show averaged 1.2 million viewers, up 17% over Live + Same Day. In addition, the show grew its delivery of adults 18-34 by 22% over Live + Same Day for a final delivery of 600,000. Adults 18-49 grew 19% for a final delivery of 856,000. The audience posted a median age of 32, tied with TBS’s Lopez Tonight.

truTV
truTV’s hit Hardcore Pawn, which takes viewers inside of one of the nation’s largest pawn shops, continued to build on its success as it launched its third season last week. A total of 2,276,000 viewers tuned in for the 10 p.m. premiere, up 12% over the launch of the show’s second-season premiere in December 2010 and 15% over the first season premiere in August 2010.

The season premiere also delivered an outstanding 1,193,000 adults 18-49, up 6% over the launch of season one and 23% over the launch of season two. Among men 18-49, the premiere averaged 652,000, up 2% compared to the second-season premiere and 15% compared to the first-season premiere. In both demos, the season-three premiere ranked among basic cable’s Top 5 entertainment programs for the Tuesday 10 p.m. timeslot.

Operation Repo continues to be a smash hit for truTV in its eighth season, with more than 1.5 million viewers tuning in last Wednesday at 9 p.m. The episode ranked as basic cable’s #1 program in the timeslot among adults 18-34 (419,000). It ranked among the Top 5 for the timeslot with adults 18-49 (770,000); men 18-34 (255,000); and men 18-49 (453,000).

Also performing well for truTV is the ongoing hit All Worked Up and its spinoff, Lizard Lick Towing. Both show ranked among basic cable’s Top 5 entertainment programs for their Monday timelots among men 18-49. Lizard Lick Towing also scored Top 5 timeslot rankings with key adult demos.

NBA TV
NBA TV continues to deliver strong audiences for its signature Tuesday night program Fan Night. Through the first 16 Fan Night games of the season, the network is averaging 387,000 total viewers and 295,000 households.

Overall this season, nearly 6.9 Million viewers have watched Fan Night on NBA TV through Feb. 15.

 
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