Univision Ranks as the #2 Broadcast Network in Overall Primetime Among Adults 18-34, Beating ABC, CBS and NBC

Categories: Network TV Press Releases

Written By

February 23rd, 2011

via press release:

Univision Ranks as the #2 Broadcast Network in Overall Primetime

Among ALL Adults 18-34, Beating ABC, CBS and NBC

Univision Highlights - NPM Broadcast Prime Week of 02/14/11

•     Univision closed out the week as the #2 broadcast network in overall primetime among Adults 18-34 (1.1 million) and Kids 2-11 (487,000), out-performing ABC, CBS and NBC.  Additionally, Univision ranked #4 among Teens 12-17(208,000) and #5 among Total Viewers 2+ (3.7 million) and Adults 18-49 (1.9 million).

•       Last week, Univision out-delivered ABC, CBS, NBC or FOX on 6 out of 7 nights among Adults 18-49, Adults 18-34 and Teens 12-17; and on 2 out of 7 nights among Adults 18-49.

•       For the week, Univision had 5 of the Top 30 primetime programs on broadcast television among Adults 18-34.

•     Twenty-two weeks into the current season, Univision continues to be the broadcast network with the highest primetime audience increases versus the comparable period last season among Adults 18-49 (+6%), Adults 18-34 (+5%) and Adults 25-54 (+6%).

•     On Friday night, Univision averaged 1.1 million Adults 18-34 and 245,000 Teens 12-17, making it the #1 broadcast network. Univision also finished as the #3 ranked broadcast network among Adults 18-49 (2.0 million) and out-delivered FOX to attain the #4 position among Total Viewers 2+ (4.0 million).

•     Univision’s Friday night episode of “Eva Luna” was the most-watched program, regardless of language, among Adults 18-49 (2.4 million) and Adults 18-34 (1.4 million).  Additionally, “Triunfo del Amor” (Triumph of Love) was the #2 most-watched program among Adults 18-34 (1.1 million) for the night.

•     Thursday night’s live broadcast of the 23rd Annual “Premio Lo Nuestro” Awards on Univision attracted 5.5 million Total Viewers 2+, 3.1 million Adults 18-49, 1.8 million Adults 18-34 and 2.2 million Persons 12-34.

ü  Univision was the #2 Network, behind FOX, for the night among Adults 18-34 (1.8 million).

ü  For the night, Univision was the fourth most-watch network among Total Viewers 2+ (5.5 million) and Adults 18-49 (3.1 million), out-delivering its closest competitor, NBC on this night, by +32% and +14%, respectively.

ü  “Premio Lo Nuestro” delivered more Adults 18-49 than Thursday night’s first-run episodes of ABC’s “Wipeout;” NBC’s “Community,” “Perfect Couples,” “Parks and Recreation,” “30 Rock” and “Outsourced”.

ü  For the week, “Premio Lo Nuestro” was one of the Top 15 primetime programs on broadcast television among Adults 18-34.

ü  “Eva Luna” broke record last week achieving its highest weekly performance across all the key demographics including Total Viewers 2+ (5.0 million), Persons 12-34 (1.8 million), Adults 18-34 (1.5 million), Adults 18-49 (2.6 million), Men 18-49 (1.1 million) and Women 18-49 (1.5 million).

•     On Saturday night, “Sábado Gigante” (Giant Saturday) made Univision the #2 broadcast network, behind FOX, among Adults 18-34 (633,000) and ranked #3 among Teens 12-17 (96,000); beating FOX and CBS.

NPM Broadcast Prime Network Rankers for 02/14/11 through 02/20/11

P18-34 P18-34 P18-34 P18-49 P18-49 P18-49 P12-17 P12-17 P12-17
RANK NETWORK Live+SD US AA% Live+SD US SHR Live+SD AA(000) RANK NETWORK Live+SD US AA% Live+SD US SHR Live+SD AA(000) RANK NETWORK Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 FOX 3.0 10 2,026 1 FOX 3.5 10 4,606 1 FOX 2.4 9 587
2 UNI 1.5 5 1,056 2 CBS 2.5 7 3,241 2 CBS 1.1 4 269
3 ABC 1.5 5 1,037 3 ABC 2.0 6 2,629 3 ABC 1.0 4 235
4 CBS 1.5 5 996 4 NBC 1.6 5 2,129 4 UNI 0.8 3 208
5 NBC 1.2 4 856 5 UNI 1.4 4 1,859 5 NBC 0.7 3 175
6 CW 0.8 3 564 6 CW 0.8 2 1,000 6 CW 0.5 2 135
7 TEL 0.5 2 338 7 TEL 0.4 1 588 7 TEL 0.2 1 61
8 TF 0.4 1 294 8 TF 0.4 1 528 8 TF 0.2 1 44
9 ETV 0.1 0 68 9 ETV 0.1 0 123 9 AZA 0.0 0 10
10 AZA 0.1 0 54 10 AZA 0.1 0 109 10 ETV 0.0 0 7
P2-11 P2-11 P2-11 HHLD HHLD HHLD P2+ P2+ P2+
RANK NETWORK Live+SD US AA% Live+SD US SHR Live+SD AA(000) RANK NETWORK Live+SD US AA% Live+SD US SHR Live+SD AA(000) RANK NETWORK Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 FOX 1.7 6 705 1 CBS 6.8 12 7,928 1 CBS 3.8 10 11,174
2 UNI 1.2 5 487 2 FOX 5.5 9 6,341 2 FOX 3.3 8 9,614
3 ABC 1.0 4 421 3 ABC 4.1 7 4,734 3 ABC 2.2 6 6,588
4 CBS 0.8 3 314 4 NBC 3.5 6 4,004 4 NBC 1.9 5 5,540
5 NBC 0.5 2 197 5 UNI 1.9 3 2,188 5 UNI 1.2 3 3,654
6 TEL 0.3 1 145 6 CW 1.1 2 1,245 6 CW 0.6 2 1,762
7 CW 0.3 1 135 7 TEL 0.5 1 618 7 TEL 0.4 1 1,036
8 TF 0.3 1 122 8 TF 0.5 1 554 8 TF 0.3 1 930
9 ETV 0.1 0 27 9 AZA 0.1 0 146 9 AZA 0.1 0 231
10 AZA 0.1 0 24 10 ETV 0.1 0 145 10 ETV 0.1 0 231

In the current 2010/11 Season, TeleFutura Continues to Produce More Nightly Wins Over

Telemundo versus the Same Period in the 2009/10 Season Among Key Demographics

TeleFutura Highlights - NPM Broadcast Prime Week of 02/14/11

•     Last week, TeleFutura generated 930,000 Total Viewers 2+, 528,000 Adults 18-49 and 294,000 Adults 18-34 during broadcast prime.

•     TeleFutura continues to generate more nightly wins over Telemundo during Broadcast Prime (M-Sat 8p-11p, Su 7p-11p) in the current 2010/11 Season versus the same period in the 2009/10 Season among Adults 18-49 (59 nights vs. 42 nights) and Adults 18-34 (59 nights vs. 49 nights).

•     On Saturday night (February 19, 2011) from 8pm-11pm, TeleFutura’s primetime programming that consisted of back-to-back movies “Cine de  las Estrellas: Juego Mortal” and “Cine de las Estrellas Sat 2: Acción Evasiva” out-delivered Telemundo’s programming which included “Fútbol Estelar II: Chivas vs. Pachuca” and “Persiguendo Injusticas” among Total Viewers 2+ (TF 869,000 vs. TEL 625,000; +39% Adv.), Adults 18-49 (TF 439,000 vs. TEL 399,000; +10% Adv.). And Adults 18-34 (TF 261,000 vs. TEL 242,000; +8% Adv.).

 
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