'Fringe' Friday Episode Gains 53% With 3 Days of DVR Viewing

Categories: 1-Featured,Broadcast TV

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February 24th, 2011


In its live plus same day DVR ratings last Friday, Fringe rose a tenth to a 1.5 adults 18-49 rating after weeks of 1.9, 1.9 and 1.6 and 1.4.  Once again, it made up some ground with three days of DVR viewing, bumping up to a 2.3, up a tenth from the previous week's 2.2 L+3 adults 18-49 rating.

Here's the table of the live plus same day DVR viewing and live plus three days DVR viewing  since the move to Friday.  Live plus seven results are included for the weeks available.

Date L+SD L+3 L+7
21-Jan 1.9 2.7 2.8
28-Jan 1.9 2.4 2.6
4-Feb 1.6 2.3 2.5
11-Feb 1.4 2.2
18-Feb 1.5 2.3

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Because Fringe is on the bubble, I'm sure these numbers will be scrutinized.  I continue to believe that Live+SD numbers are just as informative about Fringe's renewal prospects,  but there's no denying that particularly for a Friday show, the DVR numbers make it look better.

 
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