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TV Ratings Wednesday: Idol Dominates; 'Modern Family' Hits Lows; 'Suspect Behavior' Tumbles

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February 24th, 2011


Scoreboard FOX CBS ABC Uni NBC CW
Adults 18-49: Rating/Share 7.9/21 3.0/8 2.3/6 1.6/4 1.6/4 0.8/2
Adults 18-34: Rating/Share 6.1/19 1.9/6 1.9/6 1.7/5 1.4/4 1.0/3
Total Viewers (million) 22.596 11.507 6.750 4.046 5.419 1.702

Led by American Idol's 7.9 adults 18-49 rating, Fox dominated the night with adults 18-49, and won with total viewers too.   That was down 4% from last Wednesday's episode and down 12% versus a 9.0 adults 18-49 ratings for  last year's equivalent episode of the cycle on Tuesday, February 23 (also a two hour episode).

Survivor was up a tenth from its premiere to a 3.3 adults 18-49 rating and Criminal Minds was up two tenths from last week to a 3.4 rating, but Criminal Minds: Suspect Behavior looked a little more like a CBS 10pm show in its second week and slumped 24% from its premiere to a 2.5 adults 18-49.

The Middle was up a tenth from last week, and Better With You was flat week over week.  Modern Family was down 5% to a season low 4.1 adults 18-49 rating and Mr. Sunshine dropped another 11% down to a 2.4 rating.  Off The Map was up 13% to a 1.7 adults 18-49 rating.

On NBC Minute to Win It was up 20% from last week to a 1.2 adults 18-49 rating between 8-10p and Law & Order: SVU was up 14% to a 2.5 adults 18-49 rating.

CW's reality Wednesday got off to a slow start as America's Next Top Model could do no better than a 1.1 rating with adults 18-49 and a 1.8 rating with CW's target women 18-34, that's about 14% worse than its fall premiere with women 18-34.

Shedding for the Wedding was dead on arrival with a 0.5 adults 18-49 rating.  Still the CW notes that it was its best reality series premiere in more than two years.  But doing better than High Society and Fly Girls isn't saying too much.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, February 23, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX American Idol 7.5/21 22.02
CBS Survivor: Redemption Island 3.3/9 11.16
ABC The Middle 2.4/7 8.07
NBC Minute To Win It 1.1/3 3.90
CW America's Next Top Model (Premiere) 1.1/3 2.25
8:30 ABC Better With You 1.8/5 5.85
9:00 FOX American Idol 8.2/21 23.17
ABC Modern Family 4.1/11 10.35
CBS Criminal Minds 3.4/9 13.44
NBC Minute To Win It 1.3/3 4.31
CW Shedding for the Wedding (Premiere) 0.5/1 1.15
9:30 ABC Mr. Sunshine 2.4/6 6.46
10:00 CBS Criminal Minds: Suspect Behavior 2.5/7 9.92
NBC Law & Order: SVU 2.5/7 8.04
ABC Off The Map 1.7/5 4.88

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Via NBC press notes:

In Late-Night Metered Markets Wednesday night:

• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 2.8/7; and "Jimmy Kimmel Live," 1.4/4.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.8/4; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/3).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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