ABC Grows its Overall Audience in Late-Night Year to Year for 3rd Week in a Row

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via press release:

ABC Grows its Overall Audience in Late-Night Year to Year for 3rd Week in a Row

“Nightline” is No. 1 Season to Date Among Adults 25-54

And Total Viewers for First Time Since 1993

ABC’s “Jimmy Kimmel Live” Stands as the Only Broadcast Program in
Late-Night to Post Year-to-Year Increases in Adults 18-34

For the 8th Week Running, “JKL” Tops CBS’ “Ferguson” in Adults 18-34

ABC Late-Night (Monday – Friday)

During the week of February 14, 2011, ABC was up by 6% over the same week last year (w/o 2/15/10) in Total Viewers (2.09 million vs. 1.97 million) and by 5% in Adults 25-54 (1.01 million vs. 960,000), scoring its 3rd straight week of year-to-year increases in late night in viewers, and up for the 2nd time in the last 3 weeks in the key adult demo.

“Nightline” (Monday – Friday)

During the week of February 14, ABC News’ “Nightline” drew 3.57 million Total Viewers, 1.52 million Adults 25-54 and 1.13 million Adults 18-49, according to Nielsen Media Research.  “Nightline” improved on the year-ago week by 7% in Total Viewers.

  • Season to date, “Nightline” ranks in first place among Total Viewers and Adults 25-54. This is the first time that “Nightline” has been in first place at this point in the season since at least the 1993-94 season, when “Letterman” began on CBS.  In addition, “Nightline” is up by 2% in Adults 25-54 season to date compared to the same point last year.

“Jimmy Kimmel Live” (Monday – Friday)

Two weeks into its new time slot, ABC’s “Jimmy Kimmel Live” is improving its performance from its previous time slot this season by 6% among Adults 18-34 (259,000 vs. 245,000). In fact, “JKL” is bettering its lead-in retention in the young adult demo, retaining a solid 73% of its “Nightline” lead-in among Adults 18-34 (259,000 vs. 353,000), compared to 61% lead-in retention in the demo in its previous time slot.

  • For the week of February 14, 2011, “JKL” was up 3% in Total Viewers (1.57 million vs. 1.53 million) over the year-ago week and 14% in Adults 18-34 (248,000 vs. 217,000), turning in its 3rd consecutive week of year-to-year increases in the young adult demo. Impressively, “JKL” stood as the only late-night program among the broadcast networks to post year-to-year increases in key young adult demo.

  • ABC’s “JKL” beat CBS’ “The Late Late Show with Craig Ferguson” by 12% in Adults 18-34 (248,000 vs. 222,000), marking the 8th week in a row that “JKL” beat the CBS late-night program.


Late-Night Rank:

TOTAL VIEWERS A18-49(000) A25-54(000)

ABC        2,090,000      780,000     1,010,000

CBS        2,670,000      910,000     1,230,000

NBC        2,400,000      900,000     1,120,000

Source: The Nielsen Company, Live + Same Day National Program Ratings for week of 2/14/11, or as dated.  Comparisons based on 000s. ABC Late-Night = “Nightline” and “JKL”; CBS Late-Night = “Letterman” and “Ferguson”; NBC Late-Night = “Tonight Show,” “Fallon” and “Carson Daly.” “JKL” new time slot = 12:02 am. “JKL” previous time slot (9/20/10-2/2/11) = 12:06 am.

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