Soap Opera Ratings: All Soaps Down; ‘Y&R’ Hits Low in Women 18-49

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Ratings for the week February 14-18, 2010

Source: Soap Opera Network

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,644,000 (-473,000/-499,000)
2. B&B 2,791,000 (-159,000/-613,000) <—- new low (2nd straight week for a new low)
3. DAYS 2,557,000 (-73,000/-718,000)
4. GH 2,508,000 (-163,000/-245,000)
5. AMC 2,350,000 (-220,000/-552,000)
6. OLTL 2,346,000 (-346,000/-276,000)

Households
1. Y&R 3.3/12 (-.3/-.4)
2. B&B 2.0/7 (-.1/-.4) <—- new low
3. DAYS 1.8/6 (-.1/-.5)
3. AMC 1.8/6 (-.1/-.4)
3. GH 1.8/6 (-.2/-.2)
6. OLTL 1.7/6 (-.3/-.3)

Women 18-49 Viewers
1. Y&R 886,000 (-101,000/-264,000) <—- new low
2. GH 720,000 (-38,000/-276,000)
3. DAYS 618,000 (-98,000/-248,000)
4. OLTL 570,000 (-87,000/-251,000) <—- new low
5. B&B 530,000 (+8,000/-222,000)
6. AMC 497,000 (-55,000/-278,000) <—- new low

Women 18-49 Rating
1. Y&R 1.3/9 (-.2/-.4) <—- new low
2. GH 1.1/7 (same/-.4)
3. DAYS 0.9/6 (-.2/-.4) <—- ties low (Last time: July 12-16, 2010)
3. OLTL 0.9/6 (-.1/-.3) <—- ties low (Last time: January 24-28, 2011
5. AMC 0.8/5 (same/-.4) <—- ties low (2nd straight week)
5. B&B 0.8/5 (same/-.3) <—- ties low (2nd straight week)

Girls 12-17 Viewers
1. Y&R 43,000 (+5,000/+11,000)
2. OLTL 31,000 (-1,000/-12,000)
3. GH 26,000 (+5,000/-24,000)
4. B&B 25,000 (+9,000/-1,000)
5. DAYS 19,000 (-5,000/-16,000)
6. AMC 8,000 (-14,000/-25,000)

Women 18-34 Rating
1. Y&R 0.7/5 (-.1/-.3) <—- ties low (Last time: December 20-24, 2010)
1. GH 0.7/5 (+.1/-.4)
3. OLTL 0.5/4 (same/-.4)
3. DAYS 0.5/4 (-.2/-.5) <—- new low
5. AMC 0.4/3 (-.1/-.5) <—- ties low
5. B&B 0.4/3 (same/-.4) <—- ties low (2nd straight week)

Men 18+ Viewers
1. Y&R 1,080,000 (-152,000/-151,000)
2. DAYS 621,000 (-3,000/-85,000)
3. B&B 609,000 (-125,000/-186,000)
4. GH 469,000 (-64,000/+27,000)
5. AMC 422,000 (-98,000/-113,000)
6. OLTL 400,000 (-135,000/-24,000)

————————————-

Day-To-Day Ratings – HH/Total Viewers

AMC
Monday: 1.8/2,297,000
Tuesday: 1.8/2,314,000
Wednesday: 1.9/2,580,000
Thursday: 1.8/2,421,000
Friday: 1.6/2,140,000

B&B
Monday: 1.9/2,683,000
Tuesday: 2.1/2,874,000
Wednesday: 2.1/2,938,000
Thursday: 1.9/2,562,000
Friday: 2.0/2,898,000

DAYS
Monday: 1.8/2,555,000
Tuesday: 2.0/2,640,000
Wednesday: 1.8/2,669,000
Thursday: 1.7/2,448,000
Friday: 1.7/2,472,000

GH
Monday: 1.9/2,579,000
Tuesday: 1.8/2,411,000
Wednesday: 1.8/2,356,000
Thursday: 1.8/2,621,000
Friday: 1.8/2,574,000

OLTL
Monday: 1.8/2,374,000
Tuesday: 1.8/2,365,000
Wednesday: 1.8/2,496,000
Thursday: 1.7/2,396,000
Friday: 1.6/2,100,000

Y&R
Monday: 3.4/4,650,000
Tuesday: 3.3/4,496,000
Wednesday: 3.6/5,015,000
Thursday: 3.3/4,620,000
Friday: 3.1/4,441,000

———————-

For the SEASON September 20, 2010 through February 20, 2011

Households
1. Y&R 3.7
2. B&B 2.3
3. DAYS 2.0
3. GH 2.0
5. OLTL 1.9
5. AMC 1.9

Women 18-49 Rating
1. Y&R 1.7
2. GH 1.4
3. DAYS 1.2
4. B&B 1.0
4. OLTL 1.0
6. AMC 0.9

All ratings are Live+Same Day DVR viewing.

Source: Soap Opera Network

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives, OLTL = One Life to Live, AMC = All My Children.

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

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