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TV Ratings Thursday: 'Grey's Anatomy,' 'CSI' Go Low vs. Idol; 'Big Bang Theory,' 'Parks & Rec,' '30 Rock' Up

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February 25th, 2011


Scoreboard FOX CBS ABC NBC Uni CW
Rating/Share: Adults 18-49 7.2/20 3.0/8 2.6/7 2.1/6 1.6/5 1.0/3
Rating/Share: Adults 18-34 5.1/16 1.8/6 2.1/7 2.6/8 1.7/5 1.0/3
Total Viewers (million) 21.580 12.741 7.629 4.270 4.038 2.465

Of course Fox easily dominated the night as the two hour American Idol revealing the final 24 scored a 7.2/20 rating/share in adults 18-49.   That's down 5% from last week's one hour episode, though for the night overall Fox was about 30% better off than last week due to the extra hour of Idol.   It was also ahead of the equivalent telecast last year.

The Big Bang Theory was up a tenth versus last week, and in its time period premiere Rules of Engagement was up 8% versus $#*! My Dad Says.  But  CSI and the The Mentalist were  both down 7%, CSI to a series low 2.7 adults 18-49 rating.

Against American Idol, Grey's Anatomy dropped 11% to a series low 3.3 adults 18-49 rating, but Private Practice was up a tenth from last week to a 2.4 adults 18-49 rating.  Earlier in the night Winter Wipeout was up 16% versus last week.

On NBC,  Community, Perfect Couples, The Office and Outsourced were all flat vs. last week, but Parks & Recreation was up 9% to a 2.4 adults 18-49 rating  and  30 Rock was up 15% to a 2.3 adults 18-49 rating.  The Office and Outsourced tied season lows in adults 18-49.

Both The Vampire Diaries and Nikita were down a tenth with adults 18-49 and adults 18-34.

Late-night results are below the primetime data.

Overnight ratings for Thursday, February 24, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX American Idol 7.0/20 21.34
CBS Big Bang Theory 3.8/11 12.51
ABC Winter Wipeout 2.2/6 7.09
NBC Community 1.8/5 3.91
CW Vampire Diaries 1.3/4 2.94
8:30 CBS Rules of Engagement 2.8/8 9.63
NBC Perfect Couples 1.4/4 2.96
9:00 FOX American Idol 7.3/19 21.82
ABC Grey's Anatomy 3.3/9 9.10
NBC The Office 3.3/9 6.20
CBS CSI 2.7/7 12.48
CW Nikita 0.8/2 1.99
9:30 NBC Parks & Recreation 2.4/6 4.65
10:00 CBS The Mentalist 2.8/8 14.67
ABC Private Practice 2.4/7 6.70
NBC 30 Rock 2.3/6 4.51
10:30 NBC Outsourced 1.5/4 3.40

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Via NBC press note:

In Late-Night Metered Markets Thursday night:

• Nielsen's 56 metered markets (with four markets excluded today), household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 3.3/8; and ABC's combo of "Nightline," 3.2/8; and "Jimmy Kimmel Live," 1.6/5 with an encore.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; "Late Show," 0.9/4; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3 with an encore.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.5/5). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.4/2).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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