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Updated TV Ratings Friday: 'Fringe,' 'Smallville,' 'Supernatural' Steady; 'Blue Bloods' Rises; 'CSI: NY' Slips

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February 26th, 2011

Scoreboard CBS FOX NBC ABC CW
Rating/Share: Adults 18-49 1.5/5 1.5/5 1.3/4 1.3/4 1.0/3
Total Viewers (million) 10.377 3.881 5.879 4.750 2.358

Fox and CBS tied for the night with adults 18-49 and Fringe was steady versus last week with a 1.5 adults 18-49 rating last night.  At 8pm Kitchen Nightmares scored a 1.6 adults 18-49 rating, down a tenth from last week's 1.7.

The Defenders and CSI: NY each slipped a tenth to 1.2 and 1.7 adults 18-49 ratings respectively.  But Blue Bloods was up two tenth to a 1.7 adults 18-49 rating.

Supernatural and Smallville were steady versus last week with each pulling a 1.0 adults 18-49 rating.

Fringe's number was at the lower end of what Fox's Kevin Reilly has said would be acceptable for a Friday.  Barring further drops,  a lot of people will be on pins and needles until May.

Though Smallville and Supernatural each averaged out to a 1.0 adults 18-49 rating, the half hour data was a little different (1.0, 1.1 for Smallville, 1.0, 0.9 for Supernatural).  Though Blue Bloods averaged a higher 1.7 rating (half hour = 1.8, 1.6), the half hour data for CSI: NY was the same only in reverse. (1.6, 1.8).  Fringe was a 1.5 for both half hours.

Overnight broadcast primetime ratings for Friday, February 25, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX Kitchen Nightmares 1.6/5 3.72
CBS The Defenders 1.2/4 8.72
NBC Who Do You Think You Are 1.2/4 6.15
ABC Supernanny 1.0/3 4.04
CW Smallville 1.0/4 2.55
9:00 CBS CSI: NY 1.7/5 10.83
FOX Fringe 1.5/5 4.04
NBC Dateline NBC 1.3/4 5.62
ABC Primetime: What Would You Do 1.3/4 4.67
CW Supernatural 1.0/3 2.17
10:00 CBS Blue Bloods 1.7/5 11.58
NBC Dateline NBC 1.5/5 5.87
ABC 20/20 1.5/5 5.54

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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