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TV Ratings Saturday: 'Fringe' Fans, Take Note of Fox's Unscripted Saturday Success

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February 27th, 2011

Scoreboard FOX CBS ABC NBC
Adults 18-49 rating/Share 1.8/6 0.9/3 0.9/3 0.6/2
Total Viewers (million) 5.859 4.117 3.719 4.283

OK, perhaps "success" is overselling it a little bit, and admittedly the competition isn't as strong, but Fox averaged a 1.8 adults 18-49 rating for the night.  That beat its closes rival by 100% and also bettered Fox's own Friday night results by 20%.

The battle-scarred duo of COPS & America's Most Wanted once again easily dominated Saturday night on the broadcast networks.  CBS and ABC tied for a distant second with adults 18-49.

Broadcast primetime ratings for Saturday, February 26, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX COPS 1.7/6 5.36
ABC Movie: The Pursuit of Happyness 0.7/3 3.39
CBS Amazing Race (R) 0.7/2 2.51
NBC Harry's Law (R) 0.6/2 4.73
8:30 FOX COPS (R) 1.9/7 6.11
9:00 FOX America's Most Wanted 1.9/6 5.99
CBS Hawaii Five-0 (R) 0.9/3 4.44
ABC Movie: The Pursuit of Happyness 0.9/3 3.63
NBC Law & Order: Los Angeles (R) 0.5/2 3.62
10:00 CBS 48 Hours Mystery 1.2/4 5.41
ABC Movie: The Pursuit of Happyness 1.2/4 4.14
NBC Law & Order: Special Victims Unit (R) 0.8/3 4.51

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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