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Updated TV Ratings Sunday: 'Academy Awards' Ratings Fall 12%; 'Amazing Race,' 'CSI:Miami' Hit Series Lows

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February 28th, 2011

Scoreboard ABC FOX CBS NBC Uni
Adults 18-49: rating/Share 9.1/23 1.9/5 1.7/4 0.9/2 0.8/2
Adults 18-34: Rating/Share 8.1/24 1.9/6 0.9/3 0.6/2 0.8/2
Total Viewers (million) 30.115 4.147 7.467 3.332 3.032


Due to the nature of live programming the ratings for ABC (7-8pm Oscars Red Carpet) are approximate and subject to significant revisions in the final numbers. The ratings below for the 83rd Academy Awards and the 8-8:30pm Oscars Red Carpet are time zone adjusted and are likely *not* to be significantly adjusted in the final ratings.

The Academy Awards show fell to an 11.7 adults 18-49 rating, down 12% vs. last year's 13.3 adults 18-49 rating. The average viewership fell to 37.6 million viewers, down 9% vs. last year.

Surprisingly my viewership guess was right on target, but our polled readers were overly optimistic.

Last year's Academy Awards drew a 13.3 adults 18-49  rating and averaged 41.3 million viewers. For more historical perspective, you can check out our table of historical Academy Awards ratings here.

In less star studded television, CBS's 60 Minutes 1.2 adults 18-49 rating was down 14% vs. last Sunday. The Amazing Race's 2.1 adults 18-49 rating fell 16% from its premiere to a series low for a regular episode. CSI: Miami was down 9% to a series original low 2.0 adults 18-49 rating.

I typically don't mention repeats, but it is interesting to note that Fox's all repeat animation line up beat CBS's mostly new line up.

Broadcast primetime ratings for Sunday, February 27, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 ABC Oscar's Red Carpet 1 4.4 14 18.379
FOX Simpsons -R 1.7 5 4.023
CBS 60 Minutes 1.2 4 8.433
NBC Dateline -R 0.8 2 4.701
7:30 ABC Oscar's Red Carpet 2 5.9 17 22.790
FOX American Dad -R 1.6 5 3.477
8:00 ABC Oscar's Red Carpet 3 26.4
FOX Simpsons -R 2.2 6 4.908
CBS Amazing Race 2.1 5 7.616
NBC Minute To Win It -R 0.7 2 2.584
8:30 ABC 83rd Academy Awards 11.7 37.6
FOX Bob's Burgers -R 1.8 4 3.833
9:00 FOX Family Guy -R 2.0 5 4.320
CBS Undercover Boss -R 1.5 4 5.639
NBC Minute To Win It -R 1.1 3 3.609
10:00 CBS CSI: Miami 2.0 5 8.181
NBC Minute To Win It -R 0.8 2 2.436

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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