via press release:
HISTORY® HAS HISTORIC
MONTH IN FEBRUARY
BEST EVER MONTH ON RECORD
DOUBLE DIGIT GROWTH ACROSS ALL KEY DEMOS VS. 2010
#1 Among Men 25-54 for the Month
New York, March 1, 2011 – The record breaking performance continues for HISTORY has February 2011 becomes the network’s best month of all time. With 5 highly successful series scoring big ratings in February – American Pickers, Ax Men, Only in America with Larry the Cable Guy, Pawn Stars andTop Shot – HISTORY experienced double digit growth in all key demographics.
HISTORY’s best month of all time with huge increases vs. February 2010:
Total Viewers – 2 million up +43% vs. Feb 2010 (1.4 million)
Adults 25-54 – 986,000 up +34% vs. Feb 2010 (737,000)
Adults 18-49 – 919,000 up +41% vs. Feb 2010 (653,000)
Men 25-54 – 653,000 up +29% vs. Feb 2010 (505,000)
Men 18-49 – 607,000 up +36% vs. Feb 2010 (447,000)
For the first time ever, HISTORY was a top 3 cable network across total viewers and all adult and male 18-49 and 25-54 demographics, including claiming #1 among Men 25-54 for the month.
HISTORY® and HISTORY HD® are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network’s program offerings are hit series such as American Pickers, Ax Men, Brad Meltzer’s Decoded,Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including America the Story of Us, WWII in HD, 102 Minutes That Changed America, The President’s Book of Secrets and Life After People. HISTORY has earned four Peabody Awards, seven Primetime Emmy® Awards, 12 News & Documentary Emmy® Awards and received the prestigious Governor’s Award from the Academy of Television Arts & Sciences for the network’s Save Our History® campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network’s signature initiative connecting America’s schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.