MSNBC Beats CNN In Prime For The 13th Month In A Row Among Total Viewers And A25-54

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via press release:

MSNBC BEATS CNN IN PRIME FOR THE 13TH MONTH IN A ROW AMONG TOTAL VIEWERS AND A25-54 – FEB. 2011 RATINGS

MSNBC BEATS CNN IN PRIME FOR THE 13th MONTH IN A ROW AMONG TOTAL VIEWERS AND A25-54

“THE LAST WORD WITH LAWRENCE O’DONNELL” Continues MSNBC’s Trend of Beating CNN at 8p

NEW YORK –March 1, 2011 – MSNBC beat CNN in all key primetime dayparts for the 13th month in a row with total viewers and A25-54, according to data from Nielsen Media Research. In February 2011, “The Last Word with Lawrence O’Donnell” continued MSNBC’s trend of beating CNN at 8 p.m. and “The Rachel Maddow Show” has its best total viewer delivery since March 2009. “Morning Joe” hit one year as cable’s No. 2 morning news program, beating both CNN and HLN in total viewers for the 12th consecutive month.

Following are MSNBC ratings highlights for February:

“Morning Joe” is the No. 2 cable morning news program for the 12th consecutive month (459,000 vs. CNN’s 298,000 total viewers), up 4% from January 2011. “Morning Joe” beat CNN’s “American Morning” for the 7th month in a row among A25-54 (138,000 vs. 132,000) and was up +8% in the demo from January 2011.

“Hardball with Chris Matthews” at 7 p.m. beat CNN for the 13th consecutive month in total viewers (734,000 vs. 559,000) and the 12th month in a row among A25-54 (182,000 vs. 177,000).

MSNBC beat CNN for the 36th consecutive month at 8 p.m. with “The Last Word with Lawrence O’Donnell” topping CNN in total viewers (1.033 million vs. 630,000) and A25-54 (235,000 vs. 186,000) for the month.

“The Rachel Maddow Show” marked the 13th consecutive monthly win over CNN among A25-54 (301,000 vs. 236,000) and total viewers (1.102 million vs. 809,000). This is the strongest A25-54 delivery for TRMS since November 2010 and the best total viewer delivery since March 2009. Compared to January 2011, “The Rachel Maddow Show” grew +11% in total viewers and 19% in A25-54.

MSNBC is #1 among African American and Hispanic viewers among cable news channels for the 13th consecutive month in M-Su Primetime.

Weekend Longform ranked #1 for the 11th consecutive month. In weekend sales prime, MSNBC ranked No. 1 and beat CNN and Fox New Channel among A25-54 for the 11th month in a row and achieved the 20th consecutive monthly win over CNN with A25-54.

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