OWN: Oprah Winfrey Network Ratings Fall; Still Below Discovery Health 2010 Averages

Categories: Cable TV

Written By

March 1st, 2011

In its eighth full week of programming (2/21-27), OWN: The Oprah Winfrey Network ratings were down 9% vs. last week among women 25-54 in total day (42,000 vs. 46,000), and down 8% vs. last week among women 25-54 in primetime (77,000 vs. 84,000).

OWN which replaced Discovery Health was below Discovery Health's 2010 average of 51,000 W25-54 in Total Day, and below Discovery Health's 2010 average of 84,000 W25-54 in Prime Time during 2010.

Week of  February 21-27, 2011 (Live+Same Day ratings)

SELECTED NETWORKS Prime-time Women 25-54 (Live+SD)

Network (000s)
Lifetime 385
Oxygen 130
Hallmark 108
OWN 77

-
SELECTED NETWORKS Total Day Women 25-54 (Live+SD)

Network (000s)
LIFE 226
HALL 93
OXYG 73
OWN 42
04
 
© 2014 Tribune Digital Ventures