Ratings Notes for TBS, TNT, Cartoon Network, truTV; Including ‘Conan,’ ‘Southland,’ ‘Clone Wars,’ NBA & More

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via ratings notes from Turner:

truTV

truTV has chalked up its biggest February ever among key adult and male demos, thanks to the network’s all-original lineup of hit series, including Hardcore Pawn,All Worked UpLizard Lick Towing and Operation Repo. The network also ranked as a Top 10 basic cable network in primetime among men 18-49 and scored a strong 12th-place finish among adults 18-49. truTV’s record February comes in the wake of a record-breaking finish for 2010.

Cartoon Network
The inaugural Cartoon Network HALL OF GAME Awards (Feb. 25, 7-8:30 p.m.) delivered a winning performance among targeted kids and boys.


Cartoon Network’s February 2011 early evening prime performance out-paced its January ’11 performance across ALL kids demos: average kids 6-11 delivery (562,000) grew by 8% and ratings (2.3) by 10%, kids 2-11 delivery (829,000) and ratings (2.0) both grew by 5%, and kids 9-14 delivery (431,000) grew by 14% and ratings (1.8) by 13%.  Versus February the previous year, the network’s performance among kids 9-14 delivery also increased by 14% and ratings by 20%.

Across February 2011, Cartoon Network’s Monday night animated comedies (7-9 p.m.) ranked as the #1 destination on all television among boys 9-14, with average delivery (411,000) and ratings (3.3) gains of 32%.
ADVENTURE TIME (Monday, 8 p.m.) posted outstanding double-digit growth in February 2011 across all kids and boys demos—average kids 6-11 delivery (803,000) and ratings (3.2) both grew by 45%, kids 2-11 delivery (1,087,000) and ratings (2.6) both grew by 30%, and kids 9-14 delivery (659,000) grew by 77% and ratings (2.7) by 80%.
REGULAR SHOW (Monday, 8:15/8:30 p.m.) also charted significant monthly improvement vs. last year’s time period—kids 6-11 delivery (814,000) increased by42% and ratings (3.3) by 43%, kids 2-11 delivery (1,088,000) increased by 28% and ratings (2.6) by 24%, and kids 9-14 delivery (727,000) and ratings (3.0) both increased by 67%.
MAD (Monday, 8:15/8:30 p.m.) similarly scored solid gains vs. the 2010 time period—average kids 6-11 delivery (714,000) improved by 37% and ratings (2.9) by38%, kids 2-11 delivery (965,000) improved by 24% and ratings (2.3) by 21%, and kids 9-14 delivery (656,000) improved by 55% and ratings (2.7) by 59%.

Rounding out the week, Cartoon Network’s Friday night line-up of animated action-adventure series (7-9 p.m.) captured the #1 ranking on all television among boys 6-11 and boys 9-14.  Compared to February 2010’s performance, February 2011 saw average kids 6-11 delivery (669,000) grow by 20% and ratings (2.7) by17%, kids 2-11 delivery (940,000) grow by 1% and ratings (2.3) remain unchanged, and kids 9-14 delivery (602,000) grow by 65% and ratings (2.5) by 67%.  Boys 6-11 delivery (552,000) grew by 25% and ratings (4.4) by 26%, boys 2-11 delivery (736,000) and ratings (3.5) both grow by 9%, and boys 9-14 delivery (501,000) grow by 69% and ratings (4.0) by 67%.
New series YOUNG JUSTICE (7 p.m.) scored 47% growth among kids 9-14 delivery (598,000) and ratings (2.5), 5% growth among kids 6-11 delivery (690,000) and 4% growth among ratings (2.8), and 56% growth among boys 9-14 delivery (495,000) and 20% growth among boys 6-11 (576,000).
BEN 10: ULTIMATE ALIEN (7:30 p.m.) also achieved double-digit monthly growth across key kids demos: average kids 6-11 delivery (752,000) grew by 31% and ratings (3.0) by 30%, kids 2-11 delivery (1,117,000) grew by 14% and ratings (2.7) by 13%, and kids 9-14 delivery (627,000) grew by 75% and ratings (2.6) by 73%.
GENERATOR REX (8 p.m.) improved its performance among kids and boys 9-14—average kids 9-14 delivery (522,000) grew by 43% and ratings (2.1) by 40%,and boys 9-14 delivery (449,000) grew by 53% and ratings (3.6) by 50%.
STAR WARS: THE CLONE WARS (8:30 p.m.) charted strong double-digit gains across all kids and boys demos for the month—average kids 6-11 delivery (811,000) improved by 41% and ratings (3.3) by 43%, kids 2-11 delivery (1,091,000) improved by 14% and ratings (2.6) by 13%, and kids 9-14 delivery (737,000) improved by 91% and ratings (3.0) by 88%.

TNT
TNT’s coverage of NBA All-Star Weekend, including the chart-topping NBA All-Star Game, led the network to rank as basic cable’s #1 network in total day delivery of adults 25-54 and #1 full-time network among adults 18-49. In addition, TNT enjoyed primetime growth in February, with total viewers up 3% and adults 18-49 up 4%.

With 9.1 million viewers, the NBA All-Star Game ranked as basic cable’s most-watched program of the month.

The 2010-11 NBA season on TNT is ranking as the most watched season in Turner’s 27 years of NBA coverage. Through 40 games, the NBA on TNT is averaging a 1.5 national household rating (+25% vs. 1.2 for last year’s corresponding coverage); 2,402,000 viewers (+30% vs. 1,849,000); and 1,787,000 households (+27% vs. 1,402,000). In addition, this season is up 27% among total viewers compared to Turner’s next-best regular-season audience (2,402,000 vs. 1,885,000 for the 1995-96 season).

TNT’s acclaimed drama Southland was watched by 2.1 million viewers last Tuesday, up 4% over the prior week. The episode also delivered 881,000 adults 18-49, up 2% compared to the previous week, and 873,000 adults 25-54, nearly even with the previous week.

Southland receives a strong boost from time-shifted viewing. According to the latest Live + 7 data, the Feb. 8 episode grew its audience by 46% over Live + Same Day for a final total of more than 2.6 million viewers. The episode also grew adults 18-49 by 44% for a final delivery of 1.3 million and adults 25-54 by 46% for a final delivery of 1.4 million. Through its first six episodes of season three, Southland has averaged more than 2.8 million viewers in Live + 7, up 5% compared to season two. The show has also averaged 1.3 million adults 18-49 and 1.4 million adults 25-54.

Adult Swim
Across February 2011, Adult Swim ranked #1 for Total Day delivery of young adults 18-34adults 18-24men 18-34men 18-24 and adults 18-49.  Compared to February 2010, adults 18-34 delivery (508,000) grew by 2%, adults 18-24 delivery (274,000) remained unchanged, men 18-34 delivery (330,000) grew by 12%, men 18-24 delivery (186,000) grew by 16%, and adults 18-49 delivery (718,000) grew by 5%.

Adult Swim telecasts of FAMILY GUY accounted for 13 of the Top 50 telecasts of the month on ad-supported basic cable among adults 18-34.  This shows also accounted for 22 of the Top 50 telecasts of the month among men 18-34, more than any other network.

The Saturday night premiere episodes of GOD, THE DEVIL, AND BOB (10 p.m.) posted double-digit delivery increases with adults 18-34 (308,000/ up 20%), adults 18-24 (164,000/ up 41%), men 18-34 (214,000/ up 40%) and men 18-24 (116,000/ up 84%).

New episodes of BLEACH (12 a.m.) also scored delivery gains among adults 18-34 (437,000/ up 24%), adults 18-24 (234,000/ up 16%), men 18-34 (330,000/ up45%) and men 18-24 (169,000/ up 30%).

TBS
CONAN
scored more than half a million adults 18-34 in February, with a total audience of more than 1 million. Last week, the show averaged 1,001,000 viewers, with 483,000 adults 18-34 and 720,000 adults 18-49, with a median age of 31. According to competitive data for the prior week (Feb. 14-17), CONAN ranked as late night’s #1 talk show among adults 18-34 (534,000).

CONAN continues to perform extremely well in time-shifted viewing. With Live + 7 data in for the week of Feb. 7-10, the show grew its delivery of adults 18-34 by 15% over Live + Same Day, for a final tally of 606,000, #1 among late-night talk shows. The show’s delivery of viewers grew by 14% over Live + Same Day, for a total of 1,205,000, while adults 18-49 grew by 15% for a total of 893,000. The week’s median age of 32 was the best among the competition.

TBS’s hit original series Are We There Yet? ranked as basic cable’s #1 sitcom in February, with an average of more than 1.6 million viewers.

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