Telemundo’s La Reina Del Sur Surpasses Premiere By 19% And Beats Univision’s Aqui Y Ahora With Nearly 3 Million Viewers On Second Night

Categories: Network TV Press Releases

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March 2nd, 2011

via press release:

TELEMUNDO’S LA REINA DEL SUR SURPASSES PREMIERE BY 19% AND BEATS UNIVISION’S AQUI Y AHORA WITH NEARLY 3 MILLION VIEWERS ON SECOND NIGHT

La Reina del Sur #1 Entertainment Program in Los Angeles, Miami and Houston

MIAMI – March 2, 2011 – Telemundo’s “La Reina Del Sur” surpassed its Monday night premiere by 19% – which was the network's highest-rated original production premiere in Telemundo history – and beat Univision’s “Aqui Y Ahora” and Telefutura’s “India” in every demographic with nearly three million total viewers (2,841,000), according to Nielsen Media Research. “La Reina del Sur” – the most ambitious telenovela in network history filmed across four continents – delivered nearly 2 million (1,880,000) adults 18-49, up 23% from its premiere (vs. 1,534,000) and was the #2 program among all broadcast networks at 10pm in adults 18-34 and men 18-34, regardless of language.

Additionally, “La Reina del Sur” outperformed both Univision and Telefutura in adults 18-49 by 74% and 253%, respectively. The telenovela averaged 977,000 among women 18-49 (besting Univision by 73% and Telefutura by 280%) and among women 18-34, Telemundo beat Univision by 109% and Telefutura by 372%.

“La Reina del Sur” was #1 among Spanish-language stations among adults 18-49 in New York, Miami, Houston, Chicago, Los Angeles, Dallas and San Francisco. In Las Vegas, “La Reina del Sur” was the #1 Spanish-language program among households.

Source: NTI, Live +Same Day 3/1/11; NSI 3/1/11

 
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