ABC’s ‘Jimmy Kimmel Live’ Posts the Largest Yearly Increase of Any Late-Night Broadcast Program in Adults 18-49

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via press note:

During the President’s Day holiday week, ABC’s Jimmy Kimmel Live saw week-to-week increases in both Total Viewers (+6%) and Adults 18-49(+12%). In addition, JKL was up in both Viewers (+14%) and young adults (+22%) over the same week last year (w/o 2/22/10), building its overall audience over the year-ago week for the 2nd week in a row. Impressively, JKL posted the largest yearly increase of any late-night broadcast program in the key young adult demo.

 

  • JKL’s Thursday telecast (2/24/11) drew the ABC late-night program’s 2nd-largest young adult audience on the evening in 8 months – since 6/17/10. On that evening, JKL topped NBC’s Late Night with Jimmy Fallon by a solid 24% in Adults 18-49 and beat CBS’ The Late Late Show with Craig Ferguson by 20%. Further, on that Thursday airing, Kimmel drew 16% more overall viewers than NBC’s Fallon and 3% more than CBS’ Ferguson.

 

  • ABC’s JKL beat CBS’ Ferguson by 14% in Adults 18-49, besting the CBS late-night program for the 8th time in the last 9 weeks in the key young adult demo.

 

 

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