Discovery Channel #1 Cable Network; 'Sons Of Guns' #1 Cable Program Among Men In Wednesday Primetime

Categories: Network TV Press Releases

Written By

March 3rd, 2011

via press release:

DISCOVERY CHANNEL #1 CABLE NETWORK; Sons of Guns #1 CABLE PROGRAM AMONG MEN IN WEDNESDAY PRIMETIME
On Wednesday, March 2, 2011, Discovery Channel was the #1 cable network during primetime for M25-54 ratings and delivery (no exclusions).

The 9:30PM premiere of Discovery Channel's Sons of Guns, Machine Gun Mania/The New Guy, was the #1 ad-supported cable program during primetime (no exclusions), among M25-54, M18-49, and M18-34, delivering 2.2 million viewers (P2+). Leading into that telecast was the 9PM premiere of ATV Gun/Help Wanted at Red Jacket, which was the #3 ad-supported cable program during primetime (no exclusions), among M25-54, delivering 1.79 million viewers (P2+).

Further, the 10PM premiere of DESERT CAR KINGS, Chevelle $$, was the #5 ad-supported cable program during primetime (no exclusions), among M25-54, delivering 1.6 million viewers (P2+). The premieres of Sons of Guns and DESERT CAR KINGS posted double-digit gains in ALL KEY DEMOS, compared to their respective year-ago time slots (Mar '10).

 
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