TV Ratings Wednesday: 'Idol' Paces Fox Win; 'Mr. Sunshine,' 'Survivor,' Criminal Minds Duo Rise; 'The Middle,' 'Better With You,' 'Modern Family' At Lows; 'Traffic Light' Hits High

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March 3rd, 2011

Scoreboard FOX CBS ABC Uni NBC CW
Adults 18-49: Rating/Share 6.5/18 3.2/9 2.3/7 1.4/4 1.2/3 0.7/2
Adults 18-34: Rating/Share 5.0/16 2.0/6 1.9/6 1.5/5 1.0/3 0.8/2
Total Viewers (million) 18.875 11.998 6.858 3.712 4.071 1.563

American Idol's 7.7 adults 18-49 rating was down 3% vs. last Wednesday, but it still easily pushed Fox to the top of the ratings heap for the night.  Idol doubters, or Simon Cowell fans, may want to note that was 3% above the comparable telecast last season, 7.5 rating on 3/10/10). Following Idol, Traffic Light, still destined for the dustbin, was lifted to a series high 2.8 rating.

Although they were 2/3 repeats, NBC was again beaten by Univision in adults 18-49 ratings on the night.

On ABC, The Middle's 2.3 rating was down a tenth from last week tieing a season low, while Better With You's 1.8 rating was even with last week's series low. Modern Family's 4.1 rating was even with last week's season low, and Mr. Sunshine got some good news, rising 9% vs. last week to a 2.4 rating. Off The Map didn't share Sunshine's rise though, it was even with last week's 1.7 rating.

CBS's entire line up caught an updraft, as Survivor rose 6% vs. last week to a 3.3 adults 18-49 rating, and Criminal Minds 3.6 rating was 13% higher than last week, while Criminal Minds: Subject Behavior rose 8% (perhaps it was that Law & Order:SVU had a repeat) to a 2.6 rating.

After a disappointing premiere, CW's America's Next Top Model fell another 18% to a 0.9 adults 18-49 rating (among women 18-34 it drew a 1.5 rating, down 21% vs. last week). While the spectacularly unwatched Shedding For The Wedding drew just a 0.4 adults 18-49 rating, down 20% from last week's premiere (its 0.8 women 18-34 rating was down 20% vs. last week).

On NBC, the new Minute to Win It at 9pm scored the same series low 1.0 adults 18-49 rating that the 2 hour episode had last week.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, March 2, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX American Idol 10 7.0 21 20.652
ABC THE MIDDLE 2.3 7 8.115
NBC Minute To Win It - R 0.9 3 3.326
CW AMERICA'S Next Top Model 0.8 3 1.891
8:30 FOX American Idol 10 7.8 22 22.850
ABC Better With You 1.8 5 5.928
NBC Minute To Win It - R 1.0 3 3.319
CW AMERICA'S Next Top Model 1.0 3 2.112
9:00 FOX American Idol 10 8.4 22 24.241
ABC Modern Family 4.1 11 10.110
CBS Criminal Minds 3.4 9 13.411
NBC Minute To Win It 0.8 2 2.868
9:30 CBS Criminal Minds 3.9 11 15.248
ABC Mr. Sunshine 2.4 7 7.029
NBC Minute To Win It 1.2 3 4.231
10:00 CBS Criminal Minds:  SUSPECT 2.8 8 10.730
ABC Off The Map 1.8 5 5.142
NBC LAW & ORDER: SVU - R 1.5 4 5.053
10:30 CBS CRIMINAL MINDS:  SUSPECT 2.5 8 9.911
NBC LAW & ORDER: SVU - R 1.7 5 5.626
ABC Off The Map 1.6 5 4.826

Via NBC press notes:

In Late-Night Metered Markets Wednesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.9/7; and ABC's combo of "Nightline," 3.2/8; and "Jimmy Kimmel Live," 1.5/5.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.8/4; "Nightline," 1.1/5; and "Jimmy Kimmel Live," 0.6/4.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

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