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TV Ratings 'Fringe-less' Friday: 'The Defenders' Perks Up; 'Smallville' & 'Supernatural' Steady; Charlie Sheen Fuels Dateline & NBC

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March 5th, 2011

Scoreboard NBC CBS ABC CW FOX
Rating/Share: Adults 18-49 1.6/5 1.4/5 1.1/4 1.0/3 0.6/2
Total Viewers (million) 6.552 8.564 3.851 2.227 2.339

With CBS in partial repeats and Fox airing the NAACP Image Awards,  NBC's normal Friday night lineup won out. Dateline averaged a 1.8 adults 18-49 rating from 9-11p, up 29% from last week and from 10-11p averaged a 2.1 rating with adults 18-49.  Dateline was boosted at 10pm by more Charlie Sheen.

Smallville and Supernatural were steady vs. last Friday with each pulling a 1.0 adults 18-49 rating and led CW to a victory for the night with adults 18-34 (1.0 rating) and men 18-34 (1.1 rating).

Two-thirds of CBS's lineup was in repeats, and compared to originals, those repeats of CSI: NY and Blue Bloods held up pretty well with their best repeat performance of the season.  At 8pm The Defenders was new and up 25% from last week to a 1.5 adults 18-49 rating, its best outing since moving to Fridays.

The NAACP Image Awards didn't come close to the combination of Kitchen Nightmares and Fringe, pulling just a 0.6 rating with adults 18-49 from 8-10p.

Late-night results are below the primetime data.

Overnight broadcast primetime ratings for Friday, March 4, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS The Defenders 1.5/6 8.58
NBC Who Do You Think You Are 1.2/4 6.13
CW Smallville 1.0/3 2.24
ABC Supernanny 0.9/3 3.33
FOX NAACP Image Awards 0.6/2 2.24
9:00 NBC Dateline NBC 1.5/5 6.26
CBS CSI: NY (R) 1.4/5 8.67
ABC Primetime: What Would You Do 1.1/4 3.47
CW Supernatural 1.0/3 2.22
FOX NAACP Image Awards 0.6/2 2.44
10:00 NBC Dateline NBC 2.1/7 7.27
CBS Blue Bloods (R) 1.4/5 8.44
ABC 20/20 1.2/4 4.75

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In Late-Night Metered Markets Friday night:
• Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.1/8; CBS's "Late Show with David Letterman," 2.5/6 with an encore; and ABC's combo of "Nightline," 2.7/6; and "Jimmy Kimmel Live," 1.3/4 with an encore.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; "Late Show," 0.6/2 with an encore; "Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.5/3 with an encore.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.7/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.8/5 in 18-49) topped "Late Late Show" (0.4/2).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.5/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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