TV Ratings ‘Fringe-less’ Friday: ‘The Defenders’ Perks Up; ‘Smallville’ & ‘Supernatural’ Steady; Charlie Sheen Fuels Dateline & NBC
With CBS in partial repeats and Fox airing the NAACP Image Awards, NBC’s normal Friday night lineup won out. Dateline averaged a 1.8 adults 18-49 rating from 9-11p, up 29% from last week and from 10-11p averaged a 2.1 rating with adults 18-49. Dateline was boosted at 10pm by more Charlie Sheen.
Smallville and Supernatural were steady vs. last Friday with each pulling a 1.0 adults 18-49 rating and led CW to a victory for the night with adults 18-34 (1.0 rating) and men 18-34 (1.1 rating).
Two-thirds of CBS’s lineup was in repeats, and compared to originals, those repeats of CSI: NY and Blue Bloods held up pretty well with their best repeat performance of the season. At 8pm The Defenders was new and up 25% from last week to a 1.5 adults 18-49 rating, its best outing since moving to Fridays.
The NAACP Image Awards didn’t come close to the combination of Kitchen Nightmares and Fringe, pulling just a 0.6 rating with adults 18-49 from 8-10p.
Late-night results are below the primetime data.
Overnight broadcast primetime ratings for Friday, March 4, 2011:
|Time||Net||Show||18-49 Rating/Sh||Viewers (Millions)|
|NBC||Who Do You Think You Are||1.2/4||6.13|
|FOX||NAACP Image Awards||0.6/2||2.24|
|CBS||CSI: NY (R)||1.4/5||8.67|
|ABC||Primetime: What Would You Do||1.1/4||3.47|
|FOX||NAACP Image Awards||0.6/2||2.44|
|CBS||Blue Bloods (R)||1.4/5||8.44|
In Late-Night Metered Markets Friday night:
• Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 3.1/8; CBS’s “Late Show with David Letterman,” 2.5/6 with an encore; and ABC’s combo of “Nightline,” 2.7/6; and “Jimmy Kimmel Live,” 1.3/4 with an encore.
• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; “Late Show,” 0.6/2 with an encore; “Nightline,” 0.8/3; and “Jimmy Kimmel Live,” 0.5/3 with an encore.
• At 12:35 a.m., “Late Night with Jimmy Fallon” (1.7/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.3/4). In the 25 markets with Local People Meters, “Late Night” (0.8/5 in 18-49) topped “Late Late Show” (0.4/2).
• At 1:35 a.m., Last Call with Carson Daly” averaged a 0.9/4 in metered-market households and a 0.5/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.
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Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
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Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.