ABC’s ‘Modern Family’ Sets High in DVR Playback

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via press notes:

DVR Playback for the week of 2/14/11 (Week #22):

ABC owned TV’s Top 2 biggest actual DVR Adult 18-49 gainers from the first-reported numbers to the playback finals with “Modern Family” (+1.9 rating) and “Grey’s Anatomy” (+1.5 rating).  In fact, it was the 3rd week in a row that ABC delivered the #1 television show in DVR playback gains, in the key young adult sales demo.

  • Modern Family’s” 1.9 rating point build for the week was the highest for any TV series this season.
  • As a result of DVR playback, Grey’s Anatomy” emerged as TV’s #2 scripted show for the week in Adults 18-49 (5.2), behind “Modern Family” (6.2). Initially in the Live + Same Day statistics, “Grey’s” tied as TV’s #5 scripted show for the week moving up to #2 based on Nielsen’s final rankings, jumping over CBS’ “Two and a Half Men,” Fox’s “Glee,” CBS’ “Mike & Molly” and CBS’ “The Big Bang Theory.”
  • ABC broadcasted 2 of the week’s Top 4 biggest overall Total Viewer gainers, including the week’s biggest overall gainer: “Modern Family” – #1 (+3.76 million) and “Grey’s Anatomy” – #4 (+2.85 million).  Furthermore, “Modern Family’s” Total Viewer increase stands as the second-highest for any TV series telecast this season.

 

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