ia press release:
“THE PRICE IS RIGHT” CELEBRATES ITS OWN BRAND OF MARCH MADNESS WITH A “HOME VIEWER SHOWCASE” GIVEAWAY, BEGINNING THE WEEK OF MONDAY, MARCH 7
First-Ever Online Showcase Giveaway Could Have One Home Viewer
Win Their Own Showcase Worth Tens of Thousands of Dollars
THE PRICE IS RIGHT is making this a March Madness to remember when the longest-running game show in television history offers its viewers a chance to win the show’s first-ever online “Home Viewer Showcase.” With bidding open to viewers at http://www.priceisright.com, the showcase will feature 10 prizes, including a new car, a lavish beach vacation, a luxury watch, high-end kitchen appliances, a laptop computer, a celebrity-designed living room collection, a VIP sports vacation and other modern day indulgences. All will be revealed on air during the week of Monday, March 7 (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT) on the CBS Television Network. The entire showcase will be won by one lucky home viewer who comes closest to the actual manufacturers’ suggested retail price of the prizes, without going over.
“THE PRICE IS RIGHT has given away fabulous showcase prizes to contestants selected from our studio audience to ‘Come on Down’ for 38 seasons,” said executive producer Mike Richards. “Now, in our 39th (season), we are bringing the excitement of a huge showcase directly to the millions of loyal viewers who watch our show. This is one of our biggest at-home giveaways in the show’s history, and I cannot wait for Drew to announce the winner of this enormous showcase on the air.”
Beginning today (Monday, March 7), two prizes will be revealed on-air during each episode this week and will become part of the Home Viewer Showcase. One item will be revealed in the first half-hour, with the second revealed during the showcase, which together will comprise the grand total of 10 items in the Home Viewer Showcase. After each show, viewers can go to www.priceisright.com and “lock in” their bids for the Home Viewer Showcase items featured in that show. Importantly, the price of the first item will be revealed on the air, so viewers will be given the actual manufacturers’ suggest retail price for five of the 10 items in the Home Viewer Showcase. Following the broadcast of the week’s final show (Friday, March 11), viewers will complete their bidding no later than midnight (PT) on Saturday, March 12. The winner of the Home Viewer Showcase will be announced during the show airing Wednesday, March 16.
Viewers can register to participate in bidding on the Home Viewer Showcase at the official THE PRICE IS RIGHT Web site: www.priceisright.com. Viewers can also catch up on missed episodes and review the Home Viewer Showcase prizes by visiting http://www.cbs.com/daytime/the_price_is_right/.
Currently airing in its 39th season, THE PRICE IS RIGHT remains the longest-running game show in television history, and is hosted by Drew Carey. Produced by FremantleMedia North America, THE PRICE IS RIGHT is broadcast weekdays (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT) on the CBS Television Network.
On the Web: http://www.cbs.com/daytime/the_price_is_right/