TV Ratings Sunday: 'Secret Millionaire' Money for ABC; Restaurant Not So Great, 'Celebrity Apprentice' Down; 'Housewives Up'

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March 7th, 2011

Scoreboard ABC CBS FOX NBC Uni
Adults 18-49: Rating/Share 2.7/7 2.4/6 2.3/6 2.1/6 1.0/3
Adults 18-34: Rating/Share 1.9/6 1.3/4 2.6/8 1.5/5 1.1/3
Total Viewers (million) 9.793 10.895 5.010 6.415 2.686

The ABC network premiere of Secret Millionaire was off to a good start with a a 3.3 adults 18-49 rating. That helped  Desperate Housewives which was up 10% from its last original to a 3.4 rating and  Brothers & Sisters which was up 16% to a 2.2 rating.  ABC won the night with adults 18-49 and CBS took the night in total viewers.

Over on CBS, The Amazing Race was up 29% from last week (when it was against the Oscars) to a 2.7 adults 18-49 rating. Undercover Boss was up 4% vs. its last original on February 20 to a 2.7 rating.  CSI: Miami was up 20% vs. last week when it aired against the Oscars to a 2.4 adults 18-49 rating

On NBC, America's Next Great Restaurant didn't get off to a great start with a 1.6 adults 18-49 rating, down 33% from the time period premiere of Minute to Win It on March 14, 2010.  The Celebrity Apprentice premiered to a 2.7 adults 18-49 rating, that's down 16%  from last year's 3.2 preliminary adults 18-49 rating for its premiere on Sunday, March 14, 2010.

The Simpsons was up 4% vs. its last original on February 20 to a 2.8 adults 18-49 rating.  Bob's Burgers was up 5% to a 2.3 adults 18-49 rating.  Family Guy and Cleveland Show were both down from their last originals to 3.1 adults 18-49 rating and a 2.3 adults 18-49 rating respectively.

Broadcast primetime ratings for Sunday, March 6, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 ABC America's Funniest Home Videos 1.8/6 7.75
CBS 60 Minutes 1.7/5 12.25
FOX The Simpsons (R) 1.7/6 3.89
NBC Dateline NBC 1.4/4 5.31
7:30 FOX American Dad (R) 1.7/5 3.89
8:00 ABC Secret Millionaire (Premiere) 3.3/9 12.61
FOX The Simpsons 2.8/8 6.20
CBS Amazing Race: Unfinished Business 2.7/7 9.76
NBC America's Next Great Restaurant (Premiere) 1.6/4 4.57
8:30 FOX Bob's Burgers 2.3/6 4.94
9:00 ABC Desperate Housewives 3.4/8 11.31
FOX Family Guy 3.1/8 6.32
CBS Undercover Boss 2.7/7 10.92
NBC Celebrity Apprentice (Premiere) 2.5/6 7.35
9:30 FOX Cleveland Show 2.3/6 4.82
10:00 NBC Celebrity Apprentice (Premiere) 3.0/8 8.43
CBS CSI: Miami 2.4/7 10.65
ABC Brothers & Sisters 2.2/6 7.50


Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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