via press release:
ABC is No. 1 on Monday Across All Key Women for the 7th Week in a Row
“The Bachelor: The Women Tell All” Takes ABC to the Top Spot in its 2-Hour
Time Period in Adults 18-49 for the 3rd Week in a Row
ABC’s “Castle” Delivers its 2nd-Strongest Repeat Numbers of the Season
In Total Viewers and Adults 18-49
Monday Night (8:00-11:00 p.m.)
With “The Bachelor: The Women Tell All” and a repeat “Castle,” ABC took second place on Monday evening in Total Viewers (8.5 million) and Adults 18-49 (2.5/7), behind only Fox’s all-original lineup. The Net finished No. 1 on Monday for the 7th week in a row across all key Women demographics (W18-34/W18-49/W25-54).
“The Bachelor: The Women Tell All” (8:00-10:00 p.m.)
ABC’s “The Bachelor: The Women Tell All” drew 9.9 million viewers and a 3.1 rating, 9 share in Adults 18-49, taking the Net to the No. 1 position in the 2-hour time period for the 3rd straight week. In addition, ABC took first place the 2-hour time slot among Adults 18-34 (2.7/9) for the 6th consecutive week and claimed Monday’s No. 1 TV series overall with Women 18-34 (4.0/12) for the 10th time in as many weeks.
- Building audience from its first to its second hour, ABC’s “The Bachelor: The Women Tell All” finished No. 1 with Total Viewers (10.3 million) and Adults 18-49 (3.2/9) during its second hour (9:00 – 10:00 p.m.), beating out CBS’ comedies (9.7 million & 2.7/7), Fox’s “House”-led “The Chicago Code” (7.5 million & 2.1/6) and NBC’s return of “The Event” (4.9 million & 1.4/4).
“Castle” (10:00-11:00 p.m.)
In the 10 o’clock hour, ABC’s “Castle” posted its 2nd-highest repeat numbers this season in both Total Viewers (5.7 million) and Adults 18-49 (1.4/4-tied).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 40% currently, from 36% at the same point in 2010.
More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 3/7/11.