via press release:
Disney Junior Delivers Disney Channel’s 3rd Highest-Rated Week with Preschoolers Ever; Posts Huge Ratings Increases Across All Key Demos
“Jake and the Never Land Pirates” is TV’s No. 1 Series Among Boys 2-5
for the 3rd Consecutive Week; Blows Nickelodeon’s “Bubble Guppies”
Out of the Water in Head-to-Head Action in Target Demos
Disney Junior: Highlights:
In its third week, Disney Junior continued to soar, delivering Disney Channel’s third highest preschool weekly ratings of all time among Kids 2-5 (470,000/2.8 rating; +46% vs. YA) and Boys 2-5 (259,000/3.0 rating; +70% vs. YA), behind only the previous two weeks.
- Launch to date (2/14/11-3/6/11), Disney Junior continues to outperform year-ago averages by impressive double-digit percent margins among all preschoolers and Moms: +46% among Kids 2-5 (479,000 vs. 329,000), +59% among Boys 2-5 (262,000 vs. 165,000), +32% among Girls 2-5 (217,000 vs. 164,000) and +14% among Women 18-49 (249,000 vs. 219,000).
- Fresh off its 1st-place finish in Feb. 2011, “Jake and the Never Land Pirates” was the No. 1 TV series for the 3rd consecutive week among Boys 2-5 (474,000/5.5 rating, M-Su, 8:30 – 8:55 a.m.).
o In its weekday time period (M-F, 8:30-8:55 a.m.), “Jake and the Never Land Pirates” ranked a definitive No. 1 in key demos, surpassing “Bubble Guppies” on Nickelodeon head to head by 22% in Kids 2-5 (792,000 vs. 651,000) and by 39% in Boys 2-5 (470,000 vs. 338,000).
About Disney Junior:
The new Disney Junior programming block on Disney Channel reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s animated and live action series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior is available on basic cable in more than 99 million U.S. homes (via a daily block on Disney Channel) and to millions of other viewers on 25 Disney Junior channels (fka Playhouse Disney channels) and free-to-air broadcast partners around the world. It is also seen via subscription video-on-demand and a broadband website, DisneyJunior.com. In 2012 Disney Junior will add a basic cable and satellite channel in the U.S.
Source: NMR, U.S. ratings, current week: 2/28-3/6/11; DJ to date: 2/14-3/6/11. Disney Junior Hours: M-F, 4:00 a.m. – 2:00 p.m.; SS, 4: a.m. – 9:00 a.m. Year-Ago: 2/15/10-3/7/10.