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Live+7 DVR Ratings: Yet Again, 'Fringe' Tops % Gains, 'Modern Family' Leads Absolute Gains

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March 8th, 2011

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 85 such programs in the complete data for the week, which is a full schedule of new broadcast episodes.

For the third week in a row, during the twenty-second week of the broadcast season (February 14-20), Modern Family and Fringe topped our rankings for the week's DVR viewing added between the Live+Same Day period reported in all our other ratings posts and the Live + 7 Day measurement periods.

Modern Family lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.9 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings. That's the most any show has added this season (topping a previous MF mark).

Fringe again topped the % adults 18-49 ratings increase from DVR viewing, adding 60% to its Live+Same Day adults 18-49 ratings. Fans hoping that big % increases on low Live+Same Day ratings might save their shows should note that three of the top six % ratings gainers from DVR viewing this season are Good Guys, The Event and Outlaw. So much for that having helping them prevent cancellation. (I know The Event hasn't been cancelled. Yet.)

Modern Family also topped the absolute average viewership gained from DVR viewing, adding 3.758 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+SD ratings?  No.  Click here to learn more.


To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-02/16 ABC 4.3 6.2 1.9 44%
2 GREY'S ANATOMY-02/17 ABC 3.7 5.2 1.5 41%
3 HOUSE-02/14 FOX 3.4 4.7 1.3 38%
4 Glee-02/15 FOX 4.2 5.5 1.3 31%
5 Hawaii Five-0-02/14 CBS 2.8 4.0 1.2 43%
6 Criminal Minds-02/16 CBS 3.2 4.4 1.2 38%
7 American Idol-WEDNESDAY-02/16 FOX 8.2 9.3 1.1 13%
8 American Idol-THURSDAY-02/17 FOX 7.7 8.8 1.1 14%
9 OFFICE-02/17 NBC 3.3 4.4 1.1 33%
10 Private Practice-02/17 ABC 2.3 3.4 1.1 48%
11 Big Bang Theory, THE-02/17 CBS 3.7 4.8 1.1 30%
12 NCIS-02/15 CBS 3.7 4.7 1.0 27%
13 Law And Order:SVU-02/16 NBC 2.2 3.2 1.0 45%
14 CSI-02/17 CBS 2.9 3.9 1.0 34%
15 BONES-02/17 FOX 3.3 4.2 0.9 27%
16 Mentalist, THE-02/17 CBS 3.0 3.9 0.9 30%
17 30 ROCK-02/17 NBC 2.0 2.9 0.9 45%
18 Fringe-02/18 FOX 1.5 2.4 0.9 60%
19 NCIS: LOS ANGELES-02/15 CBS 3.4 4.2 0.8 24%
20 PARENTHOOD-02/15 NBC 1.9 2.7 0.8 42%
21 How I Met Your Mother-02/14 CBS 3.7 4.5 0.8 22%
22 Two and a Half Men-02/14 CBS 4.2 5.0 0.8 19%
23 Castle-02/14 ABC 2.2 3.0 0.8 36%
24 Desperate Housewives-02/20 ABC 3.1 3.9 0.8 26%
25 OUTSOURCED-02/17 NBC 1.5 2.2 0.7 47%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Fringe-02/18 FOX 1.5 2.4 0.9 60%
2 90210-02/14 CW 0.7 1.1 0.4 57%
3 Gossip Girl-MON-02/14 CW 0.7 1.1 0.4 57%
4 Private Practice-02/17 ABC 2.3 3.4 1.1 48%
5 OUTSOURCED-02/17 NBC 1.5 2.2 0.7 47%
6 Blue Bloods-02/18 CBS 1.5 2.2 0.7 47%
7 Law And Order:SVU-02/16 NBC 2.2 3.2 1.0 45%
8 30 ROCK-02/17 NBC 2.0 2.9 0.9 45%
9 MODERN FAMILY-02/16 ABC 4.3 6.2 1.9 44%
10 Hawaii Five-0-02/14 CBS 2.8 4.0 1.2 43%
11 PARENTHOOD-02/15 NBC 1.9 2.7 0.8 42%
12 GREY'S ANATOMY-02/17 ABC 3.7 5.2 1.5 41%
13 Off The Map-02/16 ABC 1.5 2.1 0.6 40%
14 HOUSE-02/14 FOX 3.4 4.7 1.3 38%
15 Criminal Minds-02/16 CBS 3.2 4.4 1.2 38%
16 Nikita-02/17 CW 0.8 1.1 0.3 38%
17 Castle-02/14 ABC 2.2 3.0 0.8 36%
18 Vampire Diaries-02/17 CW 1.4 1.9 0.5 36%
19 CSI-02/17 CBS 2.9 3.9 1.0 34%
20 OFFICE-02/17 NBC 3.3 4.4 1.1 33%
21 CAPE-02/14 NBC 1.2 1.6 0.4 33%
22 V-02/15 ABC 1.9 2.5 0.6 32%
23 Glee-02/15 FOX 4.2 5.5 1.3 31%
24 Good Wife, THE-02/15 CBS 2.0 2.6 0.6 30%
25 Smallville-02/18 CW 1.0 1.3 0.3 30%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-02/16 ABC 10,578 14,336 3,758 36%
2 Hawaii Five-0-02/14 CBS 10,755 13,991 3,236 30%
3 Glee-02/15 FOX 10,539 13,448 2,909 28%
4 GREY'S ANATOMY-02/17 ABC 10,245 13,092 2,847 28%
5 Mentalist, THE-02/17 CBS 15,028 17,871 2,843 19%
6 American Idol-THURSDAY-02/17 FOX 22,271 24,970 2,699 12%
7 Criminal Minds-02/16 CBS 12,864 15,516 2,652 21%
8 NCIS-02/15 CBS 19,467 22,118 2,651 14%
9 HOUSE-02/14 FOX 9,872 12,498 2,626 27%
10 Blue Bloods-02/18 CBS 11,189 13,783 2,594 23%
11 Castle-02/14 ABC 8,775 11,346 2,571 29%
12 American Idol-WEDNESDAY-02/16 FOX 23,235 25,759 2,524 11%
13 BONES-02/17 FOX 9,865 12,235 2,370 24%
14 CSI-02/17 CBS 13,298 15,635 2,337 18%
15 NCIS: LOS ANGELES-02/15 CBS 16,845 19,122 2,277 14%
16 Good Wife, THE-02/15 CBS 11,479 13,749 2,270 20%
17 Law And Order:SVU-02/16 NBC 7,340 9,576 2,236 30%
18 HARRY'S LAW-02/14 NBC 8,558 10,736 2,178 25%
19 Big Bang Theory, THE-02/17 CBS 12,419 14,557 2,138 17%
20 Private Practice-02/17 ABC 6,735 8,854 2,119 31%
21 Criminal Minds: SUSPECT-02/16 CBS 13,075 14,978 1,903 15%
22 OFFICE-02/17 NBC 6,434 8,303 1,869 29%
23 PARENTHOOD-02/15 NBC 5,133 6,914 1,781 35%
24 Desperate Housewives-02/20 ABC 10,582 12,355 1,773 17%
25 FRINGE-02/18 FOX 4,045 5,772 1,727 43%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.

 
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