OWN: Oprah Winfrey Network Ratings Rise; Still Below Discovery Health 2010 Averages

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In its ninth full week of programming (2/28-3/6), OWN: The Oprah Winfrey Network ratings were up 14% vs. last week among women 25-54 in total day (48,000 vs. 42,000), and up 10% vs. last week among women 25-54 in primetime (85,000 vs. 77,000).

OWN which replaced Discovery Health stayed below Discovery Health’s 2010 average of 51,000 W25-54 in Total Day, and below Discovery Health’s 2010 average of 84,000 W25-54 in Prime Time during 2010.

Week of  February 21-27, 2011 (Live+Same Day ratings)

SELECTED NETWORKS Prime-time Women 25-54 (Live+SD)

Network (000s)
Lifetime 353
Oxygen 112
Hallmark 98
OWN 85


SELECTED NETWORKS Total Day Women 25-54 (Live+SD)

Network (000s)
Lifetime 212
Hallmark 86
Oxygen 73
OWN 48
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