Ratings Notes for TBS, TNT, Cartoon Network, truTV; Including 'Southland,' 'Conan,' 'Regular Show' & More

Categories: Network TV Press Releases

Written By

March 8th, 2011

 

via ratings notes from Turner:

Adult Swim
Across the first week of March 2011, Adult Swim once again ranked #1 among all basic cable for Total Day Delivery of young adults 18-34 (492,000), adults 18-24 (249,000), adults 18-49 (700,000), men 18-34 (306,000) and men 18-24 (162,000).

Adult Swim telecasts of Family Guy and Robot Chicken accounted for 14 of the Top 50 telecasts of the week on basic cable among adults 18-34, more than any other network work.  Telecasts of Family Guy, Robot Chicken, American Dad and AQUA TEEN HUNGER FORCE also accounted for 22 of the Top 50 telecasts of the week on basic cable among men 18-24, again more than any other network.

A new episode for Adult Swim of Family Guy (Monday, 11 p.m.) posted solid gains across all targeted demos—adults 18-34 delivery (1,278,000) grew by 9%, adults 18-24 delivery (857,000) grew by 23%, adults 18-49 delivery (1,710,000) grew by 13%, men 18-34 delivery (899,000) grew by 39%, and men 18-24 delivery (627,000) grew by 67%.

A premiere episode of GOD, THE DEVIL AND BOB (Saturday, 10 p.m.) earned strong increases among its demos—adults 18-34 delivery (308,000) grew by 21%, adults 18-49 delivery (495,000) grew by 17%, men 18-34 delivery (192,000) grew by 23%, and men 18-24 delivery (87,000) grew by 9%.

TNT
TNT’s acclaimed series Southland continues to grow as it heads into its third-season finale tonight at 10 p.m. (ET/PT). The show's growth margin has increased from 5% to 6%, according to the latest Live + 7 numbers. Through the first seven episodes, Southland is averaging 2.9 million viewers, with 1.3 million adults 18-49 and 1.4 million adults 25-54.

Southland boasts a passionately devoted audience, a large percentage of whom watch the show through time-shifted viewing. Live + 7 deliveries for the Feb. 15 episode increased 48% over Live + Same Day, bringing the total audience to more than 2.9 million viewers. Delivery of adults 18-49 grew 50% for a final tally of 1.3 million, while adults 25-54 grew 56% to 1.4 million. Meanwhile, last week’s episode of Southland delivered 1.9 million viewers in Live + Same Day.

The 2010-11 season of the NBA on TNT continues to be the most watched season in Turner’s 27 years of NBA coverage. Through 42 games, the NBA on TNT is averaging a 1.5 U.S. household rating (+25% vs. 1.2 for last year’s corresponding coverage), with 2,389,000 viewers (+29% vs. 1,852,000) and 1,778,000 households (+26% vs. 1,406,000). Not only is this the best NBA season ever on TNT, the total viewing audience is a remarkable 27% higher than TNT’s next-best regular-season coverage (1995-96 season: 1,885,000).

Source: Nielsen Media Research. Based on Live+SD. NBA Regular Season on TNT STD; 42 games vs. 41 games. (10/26/2010-3/3/2011) vs. (10/27/2009-3/4/2010)

Cartoon Network
New episodes of current hit series continued to increase Cartoon Network’s hold among targeted boy demos, which scored as the #1 television network – broadcast and basic cable – for boys 2-11, 6-11 and 9-14 on Monday night (7-9 p.m.); boys 6-11 on Wednesday night (7-9 p.m.); and boys 9-14 on Friday night (7-9 p.m.).

  • Monday night’s line-up of original animated comedies—with all-new episodes—dominated the night among boys, earning double and triple-digit gains across all kids and boys demos.  Versus the same 2010 time period, kids 6-11 delivery (824,000) grew by 67%, kids 2-11 delivery (1,086,000) grew by 38%, kids 9-14 delivery (672,000) grew by 101%, boys 6-11 delivery (630,000) grew by 89%, boys 2-11 delivery (801,000) grew by 62% and boys 9-14 delivery (519,000) grew by 138%.
  • Wednesday night’s line-up included a premiere episode of the action-adventure hit Sym-Bionic Titan (7 p.m.), which attracted boys 6-11 delivery (309,000) gains of 9%, boys 2-11 delivery (427,000) gains of 3%, boys 9-14 delivery (250,000) gains of 25%, and kids 9-14 delivery (307,000) gains of 1%.
  • Friday night’s line-up of action-adventure animated series swept the night among boys 9-14, earning mostly double-digit and even triple-digit increases across all kids and boys demos. Compared to the same March time period in 2010, kids 6-11 delivery (523,000) improved by 14%, kids 2-11 delivery (792,000) improved by 6%, kids 9-14 delivery (475,000) improved by 90%, boys 6-11 delivery (435,000) improved by 32%, boys 2-11 delivery (612,000) improved by 15% and boys 9-14 delivery (404,000) improved by 101%.

Across the entire first week of March 2011, Cartoon Network’s overall early evening performance (7-9 p.m.) grew substantially among key kid demos vs. the same time period last year: average kids 6-11 delivery (561,000) increased by 13%, kids 2-11 delivery (807,000) increased by 5% and kids 9-14 delivery (410,000) increased by 30%.

Monday night’s comedy schedule drew double and triple digit delivery gains across every individual series compared to the 2010 time period:

  • ADVENTURE TIME (8 p.m.) scored massive increases across the board: kids 6-11 delivery (937,000) grew by 99%, kids 2-11 delivery (1,210,000) grew by 59%, kids 9-14 delivery (796,000) grew by 168%, boys 6-11 delivery (707,000) grew by 119%, boys 2-11 delivery (894,000) grew by 89% and boys 9-14 delivery (615,000) grew by 204%.
  • MAD (8:15 p.m.) built on the Adventure Time lead-in, scoring extremely well among all demos: kids 6-11 (952,000) grew by 78%, kids 2-11 (1,231,000) grew by 43%, kids 9-14 delivery (895,000) grew by 159%, boys 6-11 delivery (749,000) grew by 120%, boys 2-11 delivery (930,000) grew by 78% and boys 9-14 delivery (709,000) grew by 207%.
  • REGULAR SHOW (8:30 p.m.) came on strong as well: kids 6-11 delivery (851,000) grew by 78%, kids 2-11 delivery (1,103,000) grew by 37%, kids 9-14 delivery (854,000) grew by 153%, boys 6-11 delivery (675,000) grew by 102%, boys 2-11 delivery (839,000) grew by 59% and boys 9-14 delivery (668,000) grew by 214%.

Friday night’s individual series also charted significant growth among targeted kids and boys demos.

  • YOUNG JUSTICE (7 p.m.) earned solid double-digit gains among most demos vs. the same time 2010 time period—kids 9-14 delivery (434,000) advanced by 88%, kids 2-11 delivery (813,000) advanced by 12%, boys 6-11 delivery (340,000) advanced by 14%, boys 2-11 delivery (553,000) advanced by 16% and boys 9-14 delivery (330,000) advanced by 108%.
  • BEN 10: ULTIMATE ALIEN (7:30 pm.) powered across all kids and boys demos—kids 6-11 delivery (541,000) grew by 29%, kids 2-11 delivery (847,000) grew by 22%, kids 9-14 delivery (521,000) grew by 115%, boys 6-11 delivery (467,000) grew by 47%, boys 2-11 delivery (669,000) grew by 29% and boys 9-14 delivery (458,000) grew by 123%.
  • GENERATOR REX (8 p.m.) also improved by double-digits among older kids and boys—kids 9-14 delivery (421,000) increased by 75%, boys 6-11 delivery (383,000) increased by 17%, and boys 9-14 delivery (388,000) increased by 94%.
  • STAR WARS: The Clone Wars (8:30 p.m.) capped the evening with delivery gains across the board—kids 6-11 delivery (647,000) grew by 34%, kids 2-11 delivery (868,000) grew by 2%, kids 9-14 delivery (525,000) grew by 83%, boys 6-11 delivery (551,000) grew by 47%, boys 2-11 delivery (699,000) grew by 16% and boys 9-14 delivery (442,000) grew by 83%.

TBS
Conan
averaged 1.1 million viewers last week, up a solid 5% compared to the prior week. The show also scored half a million adults 18-34, up 4%, and 771,000 adults 18-49, up 7%. For the week, Conan’s audience had a median age of 33. The growth continued with Lopez Tonight, which was up 7% over the prior week in total viewers.

According to Live + 7 data for the week of Feb. 14-17, Conan grew its audience by 14% over Live + Same Day, for a final tally of 1.2 million. Key adult demos scored a similar boost, with adults 18-34 growing by 16% to 618,000 and adults 18-49 by 14% to 860,000. Conan’s median age of 30 tied with TBS’s Lopez Tonight as the best among the late-night talk shows.

TBS’s hit original sitcom Are We There Yet?, which just earned executive producer Ice Cube an NAACP Image Award for Outstanding Supporting Actor, delivered a solid performance last Wednesday. In its new, earlier timeslot, the series averaged more than 1.4 million viewers at 9 p.m., then grew its audience to more than 1.5 million at 9:30 p.m. The night also featured encore episodes of Tyler Perry’s House of Payne, which won the Image Award for Outstanding Comedy Series, and Tyler Perry’s Meet the Browns, which won an NAACP Image Award for star David Mann.

truTV
On the strength of its popular original series, truTV scored another week among basic cable’s Top 10 networks in primetime delivery of men 18-49 (310,000), with 13% growth in the key demo compared to the same week last year. truTV averaged more than 1.2 million viewers in primetime, up 15% over last year, and showed strong growth among adults 18-34 (+18%), adults 18-49 (+17%) and men 18-34 (+6%).

On Monday night, truTV’s newest hit series, Lizard Lick Towing, ranked among cable’s Top 5 entertainment programs in its 10 p.m. timeslot in delivery of total viewers (1.8 million) and key adult demos. The episode charted remarkable triple-digit growth across the board compared to the same timeslot’s performance a year ago.

Also on Monday, truTV’s ongoing hit Bait Car averaged 1.2 million viewers at 8:30 p.m. and ranked among basic cable’s Top 5 entertainment programs in its timeslot with key adult and male demos.

Other hit series for the week included Hardcore Pawn, which averaged 1.9 million viewers Tuesday at 10 p.m.; Operation Repo, which delivered 1.4 million viewers Wednesday at 9 p.m., followed by 1.5 million viewers at 9:30 p.m.; and Las Vegas Jailhouse, which scored 1.4 million viewers Sunday at 10 p.m. All three shows also garnered outstanding growth for their timeslots among total viewers and key male and adult demos.

NBA TV
NBA TV continues to deliver strong audiences for its signature Tuesday night program Fan Night. Through the first 18 Fan Night games of the season, the network is averaging 387,000 total viewers and 295,000 households. So far this season, more than 10.5 million viewers have watched Fan Night on NBA TV through March 1.

Source: Nielsen Media Research.  11/2/10-3/1/11. Live +SD data. Includes all Live Tuesday Fan Night telecasts. For Fan Night Reach, based on 1-minute qualifier.

 

 

 
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