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Updated: TV Ratings Monday: Non-'Event', 'The Event' Slides 26%; 'The Chicago Code' Steady; 'Harry's Law' Flat

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March 8th, 2011

Scoreboard FOX ABC CBS Uni NBC CW
Adults 18-49: Rating/Share 2.9/8 2.5/7 2.3/6 1.5/4 1.5/4 0.2/1
Adults 18-34: Rating/Share 2.5/7 2.1/7 1.3/4 1.6/5 1.0/3 0.2/1
Total Viewers (million) 9.295 8.518 8.050 4.071 6.618 .601

Fox won the night with adults 18-49 and total viewers  led by House with a 3.8 adults 18-49 rating and a The Chicago Code that was steady with another 2.1 adults 18-49 rating.

The Event returned from hiatus in worse ratings shape than when it left.  Its 1.4 adults 18-49 rating was down 26 percent from the 1.9 rating for its previous episode in late November.  Clearly a victory for "out of sight, out of mind' over "absence makes the heart grow fonder."

Fans of The Event will cue the "what did they expect! It was off the air for over 3 months and they hardly promoted the return" music in the comments, while Chuck fans try to restrain themselves from smirking.

Harry's Law was flat from last week with a 1.8 rating with adults 18-49, but considering both Hawaii Five-0 and Castle were repeats last night, that's pretty disappointing.  The repeat of Hawaii Five-0 had a 2.0 adults 18-49 rating to win the hour.  Harry's Law did hit a five week high in total viewers with a PR friendly 9.4 million.

ABC's The Bachelor was down 11% from last week to a 3.1 adults 18-49 rating.  Without a new How I Met Your Mother as a lead in, Mad Love was down 11% to a series low 2.4 adults 18-49 rating.

Late-night ratings are below the primetime data.

Broadcast primetime  ratings for Monday, March 7, 2011:

Time Net Show 18-49 Rating Viewers (Millions)
8:00 FOX House 3.8/11 11.08
ABC The Bachelor 3.0/8 9.60
CBS How I Met Your Mother (R) 2.0/6 6.42
NBC The Event 1.4/4 5.53
CW 90210 (R) 0.2/1 0.71
8:30 CBS Mad Love 2.4/7 7.27
9:00 ABC The Bachelor 3.2/9 10.29
CBS Two and a Half Men (R) 2.8/8 10.15
FOX The Chicago Code 2.1/6 7.51
NBC The Event 1.4/4 4.93
CW Gossip Girl (R) 0.2/1 0.49
9:30 CBS Mike & Molly (R) 2.6/7 9.29
10:00 CBS Hawaii Five-0 (R) 2.0/6 7.58
NBC Harry's Law 1.8/5 9.40
ABC Castle (R) 1.4/4 5.67

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via NBC press note:

In Late-Night Metered Markets Monday night:

• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7 with an encore telecast; CBS's "Late Show with David Letterman," 2.5/6 with an encore; and ABC's combo of "Nightline," 3.1/8; and "Jimmy Kimmel Live," 1.3/4 with an encore.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/3 with an encore; "Late Show," 0.8/4 with an encore; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households with an encore) beat CBS's first-run "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) trailed "Late Late Show" (0.5/3).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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