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TV Ratings Tuesday: Fox Wins as 'Glee' Hits Higher Note with Gwyneth; 'V' Slips, Ties Low

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March 9th, 2011

Scoreboard FOX NBC CBS Uni ABC CW
Adults 18-49: Rating/Share 3.4/10 2.3/7 2.1/6 1.5/4 1.3/4 0.4/1
Adults 18-34: Rating/Share 3.4/11 1.7/6 1.3/4 1.6/5 0.8/3 0.4/1
Total Viewers (million) 8.641 6.455 11.698 4.045 4.697 1.079

Fox won the night with adults 18-49 as Glee led all programs with a 4.6 adults 18-49 rating. CBS repeats captured the PR friendly total viewers crown.

Glee was up 5% from its last original on February 22. Raising Hope was up 17% from the last time it followed Glee to a 2.8 rating.  How much of that gain was Glee being higher and how much was extra sampling last week after American Idol is hard to say, but that extra sampling didn't help Traffic Light which was down 6% versus its last regularly scheduled episode to a 1.5 adults 18-49 rating.

V was down 6% to a 1.7 adults 18-49 rating tying its series low for a regular original episode.  Detroit 1-8-7 slid 8% from its last original to a 1.1 adults 18-49 rating.

NBC's The Biggest Loser was up 21% from last week's low (when it went against American Idol) to a 2.9 adults 18-49 rating between 8-1op.

Late-night ratings are below the primetime data.

Broadcast primetime ratings for Tuesday, March 8, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX Glee 4.6/14 11.96
NBC Biggest Loser 2.6/8 7.39
CBS NCIS (R) 2.3/7 13.43
ABC No Ordinary Family (R) 1.0/3 4.04
CW One Tree Hill (R) 0.4/1 0.98
9:00 NBC Biggest Loser 3.2/8 8.81
FOX Raising Hope 2.8/8 6.82
CBS NCIS: Los Angeles (R) 2.6/7 13.40
ABC V 1.7/5 4.94
CW Hellcats (R) 0.5/1 1.18
9:30 FOX Traffic Light 1.5/4 3.83
10:00 CBS The Good Wife (R) 1.3/4 8.26
NBC Parenthood (R) 1.2/4 3.17
ABC Detroit 1-8-7 1.1/3 5.10

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via NBC press note:

In Late-Night Metered Markets Tuesday night:

• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.7/7 with an encore; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.2/4 with an encore.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/3 with an encore; "Late Show," 0.6/3 with an encore; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households with an encore) tied CBS's first-run "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.4/3).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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