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TV Ratings Wednesday: "American Idol" Up; "Mr. Sunshine," "Off The Map" and "Criminal Minds: Suspect Behavior" All Slip

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March 10th, 2011

Scoreboard FOX CBS ABC Uni NBC CW
Adults 18-49: rating/Share 8.0/22 2.4/7 1.6/5 1.5/4 1.1/3 0.8/2
Adults 18-34: Rating/Share 6.0/20 1.4/5 1.2/4 1.7/5 0.9/3 0.9/3
Total Viewers (million) 24.244 9.407 4.952 3.958 4.003 1.678

Fox of course won the night with adults 18-49 and total viewers as American Idol averaged an 8.0 rating in adults 18-49, up 3% from last week and up 6% in total viewers to 24.2 million.  On the night Fox beat the other four English language broadcast networks combined by 36%.  That's down 8% in adults 18-49 from last year's equivalent episode on Tuesday, March 2.  But among total viewers actually up vs. last year's 23.5 million.

Over on CBS, Survivor: Redemption Island was down 3% to a 3.2 rating. Given who went home in last night's episode, will the ratings be hit next week? .  With a repeat of Criminal Minds as its lead-in, an original episode of spinoff Criminal Minds: Suspect Behavior dropped 15% to a series low 2.2 adults 18-49 rating.

ABC was in repeats from 8-9:30p and Mr. Sunshine took a hit out of a repeat of Modern Family dropping 25% to a 1.8 adults 18-49 rating.  An original Off The Map was down 18% to a series low 1.4 adults 18-49 rating.

Over on the CW, America's Next Top Model was up 22% to a 1.1 adults 18-49 rating, and the CW did not finish last in the hour (Minute To Win It did). ANTM was up 18% in adults 18-34 and 19%  to a 1.6 rating in the target women 18-34 demographic.  Shedding for the Wedding was up 25% to a 0.5 adults 18-49 rating.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, March 9, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX American Idol 7.6/22 23.09
CBS Survivor: Redemption Island 3.2/9 10.94
ABC The Middle (R) 1.4/4 5.37
CW America's Next Top Model 1.1/3 2.33
NBC Minute to Win It 1.0/3 3.47
8:30 ABC The Middle (R) 1.4/4 4.77
9:00 FOX American Idol 8.4/23 25.40
ABC Modern Family (R) 2.3/6 6.16
CBS Criminal Minds (R) 1.8/5 8.22
NBC Law & Order: SVU (R) 0.9/2 3.25
CW Shedding for the Wedding 0.5/1 1.03
9:30 ABC Mr. Sunshine 1.8/5 4.79
10:00 CBS Criminal Minds: Suspect Behavior 2.2/6 9.06
NBC Law & Order: SVU (R) 1.4/4 5.30
ABC Off The Map 1.4/4 4.31

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Via NBC press notes:

In Late-Night Metered Markets Wednesday night:

• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7 with an encore telecast; CBS's "Late Show with David Letterman," 2.4/6 with an encore; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.3/4 with an encore.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4 with an encore; "Late Show," 0.7/3 with an encore; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households with an encore) tied CBS's first-run "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.4/3).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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