Soap Opera Ratings: ‘One Life To Live,’ ‘All My Children’ Fall To New Lows For Women 18-49

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Ratings for the week February 28 – March 4, 2011

Source: Soap Opera Network

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,464,000 (-162,000/-552,000) * <—- new low
2. B&B 2,830,000 (-97,000/-379,000)
3. GH 2,788,000 (-137,000/+206,000)
4. DAYS 2,646,000 (-110,000/-327,000)
5. OLTL 2,391,000 (-142,000/-72,000)
6. AMC 2,249,000 (-256,000/-479,000)

* Previous low: 4,603,000 (July 13-17, 2009)

Households
1. Y&R 3.3/11 (same/-.3)
2. B&B 2.1/7 (same/-.3)
2. GH 2.1/7 (-.1/+.2)
4. DAYS 1.9/6 (-.1/-.3)
5. AMC 1.8/6 (-.1/-.2)
5. OLTL 1.8/6 (-.1/same)
Women 18-49 Viewers

1. Y&R 912,000 (+38,000/-247,000)
2. GH 811,000 (-63,000/-48,000)
3. DAYS 694,000 (-45,000/-172,000)
4. B&B 572,000 (+53,000/-128,000)
5. OLTL 543,000 (-127,000/-195,000) * <—- new low
6. AMC 469,000 (-107,000/-262,000) * <—- new low

* OLTL previous low: 570,000 (February 14-18, 2011)
* AMC previous low: 497,000 (February 14-18, 2011)

Women 18-49 Rating

1. Y&R 1.4/10 (+.1/-.4)
2. GH 1.2/8 (-.1/-.1)
3. DAYS 1.1/7 (same/-.2)
4. B&B 0.9/6 (+.1/-.2)
5. OLTL 0.8/6 (-.2/-.3) <—- new low
6. AMC 0.7/5 (-.2/-.4) <—- new low

All ratings are Live+Same Day DVR viewing.

Source: Soap Opera Network

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives, OLTL = One Life to Live, AMC = All My Children.

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

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