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TV Ratings Thursday: 'American Idol' Drops; 'Bones,' 'CSI,' and 'The Mentalist' Up

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March 11th, 2011

Scoreboard FOX CBS Uni ABC NBC CW
rating/Share: Adults 18-49 5.0/14 3.1/9 1.6/5 1.6/5 1.1/3 0.4/1
Rating/Share: Adults 18-34 3.6/12 1.9/6 1.7/5 1.2/4 1.0/3 0.4/1
Total Viewers (million) 16.339 12.916 4.121 4.806 2.438 1.189

Our thoughts our with those dealing with the aftermath of the big earthquake in Japan.  We know that makes the ratings seem insignificant, but here they are nonetheless

Fox easily won the night, but last night's American Idol was down 21% versus last Thursday's two hour episode to a 6.5 adults 18-49 rating.  The drop isn't surprising as last week's results show announcing the finalists is traditionally one of the bigger episodes.  Versus the equivalent telecast last year 'Idol' was down only 4% (and actually up 6% in total viewers).

Bones was up 3% from its last original to a 3.4 adults 18-49 rating (by the half hour a 3.7 and a 3.1).

ABC and NBC were in repeats for the night, but CBS programmed with originals.  The Big Bang Theory was even with its last original with a 3.8 adults 18-49 rating and the top program for the night after American IdolRules of Engagement's 2.8 adults 18-49 rating was up 17% from last week  when it had a repeat for a lead-in, but flat versus two weeks ago when it had an original "Big Bang" as its lead it.  CSI was up 15% from its last original to a 3.1 adults 18-49 rating.  The Mentalist was up 7% to a 3.0 adults 18-49 rating.   Some of the bump up for CBS might be related to basketball tournament coverage on the east coast. If so, there will be adjustments in the finals.

Late-night results are below the primetime data.

 

Overnight ratings for Thursday, March 10, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX American Idol 6.5/19 21.73
CBS Big Bang Theory 3.8/11 12.13
ABC Wipeout (R) 1.7/5 5.49
NBC Community (R) 1.0/3 2.71
CW Vampire Diaries (R) 0.5/1 1.28
8:30 CBS Rules of Engagement 2.8/8 9.48
NBC Perfect Couples (R) 0.8/2 1.95
9:00 FOX Bones 3.4/10 10.95
CBS CSI 3.1/9 13.58
ABC Wipeout (R) 1.9/5 5.47
NBC The Office (R) 1.4/4 2.98
CW Nikita (R) 0.3/1 1.10
9:30 NBC Parks & Recreation (R) 1.1/3 2.48
10:00 CBS The Mentalist 3.0/9 14.36
ABC Grey's Anatomy (R) 1.2/3 3.46
NBC 30 Rock (R) 1.1/3 2.35
10:30 NBC Outsourced (R) 0.9/3 2.16

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Via NBC press note:

In Late-Night Metered Markets Thursday night:

• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.6/7 with an encore; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.4/4 with an encore.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4 with an encore; "Late Show," 0.7/3 with an encore; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.6/3 with an encore.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/4 in metered-market households with an encore) trailed CBS's first-run "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.4/2).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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