We won't see the cable news ratings we usually post until Monday (update: now posted below), but CNN sent out the Friday numbers for the various dayparts' aggregate numbers. CNN won with both total viewers and adults 25-54, both for total day and for primetime. Via CNN:
Nielsen national numbers for Friday, March 11.
-- Total day (3a-3a), CNN delivered an average of 2.276 million P2+ viewers and 1.008 million P25-54 viewers. FNC had 2.096 million/659k and MSNBC delivered 558k/199k.
-- Prime (8p-11p), CNN delivered 2.651 million P2+ viewers and 1.166 million P25-54 viewers. FNC delivered 2.727 million/757k and MSNBC 931k/331k.
-- CNN’s Friday coverage peaked during the 11a hour of CNN Newsroom with 3.626 million P2+ viewers and 1.517 million P25-54 viewers.
-- On Friday: CNN’s total day delivery was up 405% over 2011 YTD in P2+ (2.276 million vs. 451k) and up 600% in P25-54 (1.008 million vs. 144k).
-- On Friday: CNN’s prime delivery was up 268% over 2011 YTD in P2+ (2.651 million vs. 721k) and up 421% in P25-54 (1.166 million vs. 224k).
[all numbers below (000)]
P25-54
DAYPARTS CNN FXNC MSNBC
3a-3a 1008 659 199
8p-11p 1166 757 331
6a-9a 760 768 145
9a-5p 1210 771 184
5p-8p 1269 839 196
P2+
DAYPARTS CNN FXNC MSNBC3a-3a 2276 2096 588
8p-11p 2651 2727 931
6a-9a 1510 2005 510
9a-5p 2973 2610 627
5p-8p 2948 3031 707
Live + Same Day Cable News Daily Ratings for March 11, 2011
| P2+ (000s) | 25-54 (000s) | 35-64 (000s) | ||
| Total Day | ||||
| FNC | 2,091 | 657 | 1,066 | |
| CNN | 2,272 | 1,006 | 1,300 | |
| MSNBC | 586 | 198 | 293 | |
| CNBC | 239 | 81 | 126 | |
| HLN | 280 | 117 | 160 | |
| Primetime | P2+ (000s) | 25-54 (000s) | 35-64 (000s) | |
| FNC | 2,719 | 754 | 1,382 | |
| CNN | 2,645 | 1,163 | 1,556 | |
| MSNBC | 926 | 327 | 439 | |
| CNBC | 369 | 194 | 197 | |
| HLN | 353 | 110 | 180 | |
| Net | Morning programs (6-9 AM) | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | FOX & Friends | 2,002 | 766 | 1,135 |
| CNN | American Morning | 1,508 | 758 | 991 |
| MSNBC | Morning Joe | 508 | 144 | 262 |
| CNBC | Squawk Box | 220 | 73 | 135 |
| HLN | Morning Express w/ Meade | 318 | 159 | 210 |
| Net | 5PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | SR/JAPAN EARTHQUAKE CVG. | 3,103 | 883 | 1,596 |
| CNN | Situation Room | 3,350 | 1,346 | 1,784 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 697 | 181 | 309 |
| CNBC | MONEY IN MOTION | 133 | 30 | 64 |
| CNBC | OPTIONS ACTION | 155 | 44 | 69 |
| HLN | SHOWBIZ TONIGHT | 246 | 104 | 117 |
| Net | 6PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | SPECIAL RPT W/BRET BAIER | 3,020 | 809 | 1,453 |
| CNN | Situation Room | 2,980 | 1,335 | 1,714 |
| MSNBC | MSNBC LIVE | 687 | 213 | 325 |
| CNBC | Mad Money | 149 | 45 | 87 |
| HLN | Prime News | 284 | 128 | 172 |
| Net | 7PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | The Fox Report W/S.SMITH | 2,918 | 807 | 1,483 |
| CNN | John King USA | 2,496 | 1,116 | 1,550 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 729 | 192 | 341 |
| CNBC | Kudlow Report | 149 | 42 | 90 |
| HLN | ISSUES | 371 | 141 | 202 |
| Net | 8PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | THE OREILLY FACTOR | 3,504 | 859 | 1,703 |
| CNN | In The Arena | 2,468 | 1,088 | 1,468 |
| MSNBC | Last Word W/ L. ODONNELL | 1,002 | 272 | 456 |
| CNBC | THE Apprentice | 367 | 177 | 189 |
| HLN | Nancy Grace | 515 | 140 | 285 |
| Net | 9PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | Hannity | 2,504 | 737 | 1,289 |
| CNN | Piers Morgan Tonight | 2,695 | 1,105 | 1,491 |
| MSNBC | Rachel Maddow Show | 1,256 | 456 | 569 |
| CNBC | THE Apprentice | 484 | 249 | 269 |
| HLN | Nancy Grace-MISSING | 347 | 112 | 153 |
| Net | 10PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | ON THE RECORD W/GRETA | 2,140 | 660 | 1,150 |
| CNN | Anderson Cooper 360 | 2,771 | 1,294 | 1,709 |
| MSNBC | MSNBC INVESTIGATES | 518 | 251 | 290 |
| CNBC | AMER NXT GRT RESTAURANT | 255 | 156 | 134 |
| HLN | Joy Behar | 216 | 83 | 112 |
| Net | 11PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | THE OREILLY FACTOR | 1,401 | 505 | 857 |
| CNN | Anderson Cooper 360 | 2,330 | 1,124 | 1,414 |
| MSNBC | MSNBC INVESTIGATES | 428 | 219 | 245 |
| CNBC | Mad Money | 130 | 68 | 72 |
| HLN | SHOWBIZ TONIGHT | 235 | 82 | 113 |
-
Note: We post all the cable news ratings we get.
For other days cable news ratings click here.
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of October, 2010)
CNN/HLN: 100.88 million HHs
CNBC: 98.38 million HHs
FNC: 99.06 million HHs
MSNBC: 95.41 million HHs
Nielsen TV Ratings Data: ©2011 The Nielsen Company. All Rights Reserved.
