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Earthquake/Tsunami Lead CNN to Friday Win: Cable News Ratings for Friday, March 11, 2011

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March 13th, 2011

We won't see the cable news ratings we usually post until Monday (update: now posted below), but CNN sent out the Friday numbers for the various dayparts' aggregate numbers.  CNN won with both total viewers and adults 25-54, both for total day and for primetime. Via CNN:

Nielsen national numbers for Friday, March 11.

-- Total day (3a-3a), CNN delivered an average of 2.276 million P2+ viewers and 1.008 million P25-54 viewers. FNC had 2.096 million/659k and MSNBC delivered 558k/199k.

-- Prime (8p-11p), CNN delivered 2.651 million P2+ viewers and 1.166 million P25-54 viewers.  FNC delivered 2.727 million/757k and MSNBC 931k/331k.

-- CNN’s Friday coverage peaked during the 11a hour of CNN Newsroom with 3.626 million P2+ viewers and 1.517 million P25-54 viewers.

-- On Friday: CNN’s total day delivery was up 405% over 2011 YTD in P2+ (2.276 million vs. 451k) and up 600% in P25-54 (1.008 million vs. 144k).

-- On Friday: CNN’s prime delivery was up 268% over 2011 YTD in P2+ (2.651 million vs. 721k) and up 421% in P25-54 (1.166 million vs. 224k).

[all numbers below (000)]

P25-54

DAYPARTS    CNN  FXNC  MSNBC

3a-3a               1008   659      199
8p-11p             1166   757       331
6a-9a                760    768       145
9a-5p               1210   771       184
5p-8p              1269   839       196

P2+
DAYPARTS    CNN  FXNC  MSNBC

3a-3a              2276   2096     588
8p-11p           2651   2727      931
6a-9a              1510   2005     510
9a-5p             2973   2610     627
5p-8p            2948   3031     707

 

Live + Same Day Cable News Daily Ratings for March 11, 2011

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC 2,091 657 1,066
CNN 2,272 1,006 1,300
MSNBC 586 198 293
CNBC 239 81 126
HLN 280 117 160
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC 2,719 754 1,382
CNN 2,645 1,163 1,556
MSNBC 926 327 439
CNBC 369 194 197
HLN 353 110 180
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends 2,002 766 1,135
CNN American Morning 1,508 758 991
MSNBC Morning Joe 508 144 262
CNBC Squawk Box 220 73 135
HLN Morning Express w/ Meade 318 159 210
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SR/JAPAN EARTHQUAKE CVG. 3,103 883 1,596
CNN Situation Room 3,350 1,346 1,784
MSNBC Hardball WITH C. MATTHEWS 697 181 309
CNBC MONEY IN MOTION 133 30 64
CNBC OPTIONS ACTION 155 44 69
HLN SHOWBIZ TONIGHT 246 104 117
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER 3,020 809 1,453
CNN Situation Room 2,980 1,335 1,714
MSNBC MSNBC LIVE 687 213 325
CNBC Mad Money 149 45 87
HLN Prime News 284 128 172
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH 2,918 807 1,483
CNN John King USA 2,496 1,116 1,550
MSNBC Hardball WITH C. MATTHEWS 729 192 341
CNBC Kudlow Report 149 42 90
HLN ISSUES 371 141 202
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR 3,504 859 1,703
CNN In The Arena 2,468 1,088 1,468
MSNBC Last Word W/ L. ODONNELL 1,002 272 456
CNBC The Apprentice 367 177 189
HLN Nancy Grace 515 140 285
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity 2,504 737 1,289
CNN Piers Morgan Tonight 2,695 1,105 1,491
MSNBC Rachel Maddow Show 1,256 456 569
CNBC The Apprentice 484 249 269
HLN Nancy Grace-MISSING 347 112 153
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA 2,140 660 1,150
CNN Anderson Cooper 360 2,771 1,294 1,709
MSNBC MSNBC INVESTIGATES 518 251 290
CNBC AMER NXT GRT RESTAURANT 255 156 134
HLN Joy Behar 216 83 112
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR 1,401 505 857
CNN Anderson Cooper 360 2,330 1,124 1,414
MSNBC MSNBC INVESTIGATES 428 219 245
CNBC Mad Money 130 68 72
HLN SHOWBIZ TONIGHT 235 82 113

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Note: We post all the cable news ratings we get.

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of October, 2010)

CNN/HLN: 100.88 million HHs

CNBC: 98.38 million HHs

FNC: 99.06  million HHs

MSNBC: 95.41 million HHs

Nielsen TV Ratings Data: ©2011 The Nielsen Company. All Rights Reserved.

 
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