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TV Ratings Saturday: 'Cops' and 'America's Most Wanted' Win Another Sleepy Saturday

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March 13th, 2011

Scoreboard FOX CBS NBC ABC
Adults 18-49 Rating/Share 1.6/6 0.8/3 0.8/3 0.8/3
Total Viewers (million) 4.878 4.885 4.314 2.896

Fox easily won another Saturday with COPS and America's Most Wanted doing twice as well in the adults 18-49 demo as all three of the other broadcast nets.

In the searching for meaningless silver linings because there's not much else to do department, the Friday's Fringe tied the 8pm COPS in the adults 18-49 demo (though COPS had more viewers) and the Harry's Law repeat at 8pm had a few more viewers than the NCIS repeat.

No silver lining here: I guess ABC dumped Rascal Flatts: Nothing Like This on a Saturday sandwiched between repeats for a reason.

Broadcast primetime ratings for Saturday, March 12, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX COPS 1.5/6 4.50
ABC Wipeout (R) 0.9/3 3.09
CBS NCIS (R) 0.8/3 4.06
NBC Harry's Law (R) 0.7/3 4.24
8:30 FOX COPS (R) 1.7/6 5.14
9:00 FOX America's Most Wanted 1.6/6 4.94
CBS NCIS: Los Angeles (R) 0.9/3 5.55
NBC Law & Order: Los Angeles (R) 0.7/2 3.81
ABC Rascal Flatts: Nothing Like This 0.6/2 2.53
10:00 NBC Law & Order: Special Victims Unit (R) 1.1/4 4.89
CBS 48 Hours Mystery (R) 0.9/3 5.04
ABC Secret Millionaire (R) 0.9/3 3.07

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast National Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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