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Live+7 DVR Ratings: 'Modern Family' Sets Another Absolute Gain Top, '90210' Tops % Gains

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March 14th, 2011

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 72 such programs in the complete data for the week, which is a fairly full schedule of new broadcast episodes.

During the twenty-third week of the broadcast season (February 21-27), Modern Family and 90210 topped our rankings for the week's DVR viewing added between the Live+Same Day period reported in all our other ratings posts and the Live + 7 Day measurement periods.

Modern Family lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 2.1 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings. That set another record for the most adults 18-49 rating any show has added this season between Live+Same Day and Live+7 Day (topping a previous MF mark).

90210 again topped the % adults 18-49 ratings increase from DVR viewing, adding 57% to its Live+Same Day adults 18-49 ratings.

Modern Family also topped the absolute average viewership gained from DVR viewing, adding 3.758 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+SD ratings?  No.  Click here to learn more.


To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-02/23 ABC 4.1 6.2 2.1 51%
2 GREY'S ANATOMY-02/24 ABC 3.4 4.8 1.4 41%
3 HOUSE-02/21 FOX 3.5 4.8 1.3 37%
4 Hawaii Five-0-02/21 CBS 2.8 4.0 1.2 43%
5 OFFICE-02/24 NBC 3.2 4.4 1.2 38%
6 American Idol-WEDNESDAY-02/23 FOX 7.9 9.1 1.2 15%
7 Big Bang Theory, THE-02/24 CBS 3.8 4.9 1.1 29%
8 Criminal Minds-02/23 CBS 3.3 4.4 1.1 33%
9 Private Practice-02/24 ABC 2.3 3.4 1.1 48%
10 Glee-02/22 FOX 4.4 5.5 1.1 25%
11 How I Met Your Mother-02/21 CBS 3.5 4.4 0.9 26%
12 CSI-02/24 CBS 2.7 3.6 0.9 33%
13 American Idol-THURSDAY-02/24 FOX 7.2 8.1 0.9 13%
14 NCIS-02/22 CBS 4.4 5.3 0.9 20%
15 Law And Order:SVU-02/23 NBC 2.4 3.2 0.8 33%
16 Mentalist, THE-02/24 CBS 2.8 3.6 0.8 29%
17 NCIS: LOS ANGELES-02/22 CBS 3.9 4.7 0.8 21%
18 Castle-02/21 ABC 2.6 3.4 0.8 31%
19 Fringe-02/25 FOX 1.5 2.3 0.8 53%
20 30 ROCK-02/24 NBC 2.3 3.0 0.7 30%
21 Criminal Minds: SUSPECT-02/23 CBS 2.4 3.1 0.7 29%
22 OUTSOURCED-02/24 NBC 1.4 2.1 0.7 50%
23 Blue Bloods-02/25 CBS 1.7 2.4 0.7 41%
24 PARENTHOOD-02/22 NBC 2.1 2.8 0.7 33%
25 SURVIVOR: REDEMPTION ISLD-02/23 CBS 3.2 3.9 0.7 22%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 90210-02/21 CW 0.7 1.1 0.4 57%
2 Fringe-02/25 FOX 1.5 2.3 0.8 53%
3 MODERN FAMILY-02/23 ABC 4.1 6.2 2.1 51%
4 OUTSOURCED-02/24 NBC 1.4 2.1 0.7 50%
5 Private Practice-02/24 ABC 2.3 3.4 1.1 48%
6 Hawaii Five-0-02/21 CBS 2.8 4.0 1.2 43%
7 GREY'S ANATOMY-02/24 ABC 3.4 4.8 1.4 41%
8 Blue Bloods-02/25 CBS 1.7 2.4 0.7 41%
9 Supernatural-02/25 CW 1.0 1.4 0.4 40%
10 Vampire Diaries-02/24 CW 1.3 1.8 0.5 38%
11 OFFICE-02/24 NBC 3.2 4.4 1.2 38%
12 Gossip Girl-MON-02/21 CW 0.8 1.1 0.3 38%
13 Nikita-02/24 CW 0.8 1.1 0.3 38%
14 HOUSE-02/21 FOX 3.5 4.8 1.3 37%
15 Off The Map-02/23 ABC 1.7 2.3 0.6 35%
16 Criminal Minds-02/23 CBS 3.3 4.4 1.1 33%
17 Law And Order:SVU-02/23 NBC 2.4 3.2 0.8 33%
18 HELLCATS-02/22 CW 0.6 0.8 0.2 33%
19 CSI-02/24 CBS 2.7 3.6 0.9 33%
20 One Tree Hill-02/22 CW 0.9 1.2 0.3 33%
21 PARENTHOOD-02/22 NBC 2.1 2.8 0.7 33%
22 V-02/22 ABC 1.9 2.5 0.6 32%
23 Castle-02/21 ABC 2.6 3.4 0.8 31%
24 30 ROCK-02/24 NBC 2.3 3.0 0.7 30%
25 CSI: MIAMI-02/27 CBS 2.0 2.6 0.6 30%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-02/23 ABC 10,214 14,260 4,046 40%
2 Hawaii Five-0-02/21 CBS 10,487 13,815 3,328 32%
3 GREY'S ANATOMY-02/24 ABC 9,144 12,015 2,871 31%
4 Mentalist, THE-02/24 CBS 14,802 17,516 2,714 18%
5 Criminal Minds-02/23 CBS 13,214 15,864 2,650 20%
6 Blue Bloods-02/25 CBS 11,656 14,248 2,592 22%
7 American Idol-WEDNESDAY-02/23 FOX 22,810 25,389 2,579 11%
8 HOUSE-02/21 FOX 10,447 12,996 2,549 24%
9 Glee-02/22 FOX 10,595 13,128 2,533 24%
10 Castle-02/21 ABC 9,033 11,470 2,437 27%
11 NCIS-02/22 CBS 21,343 23,577 2,234 10%
12 Private Practice-02/24 ABC 6,451 8,570 2,119 33%
13 CSI-02/24 CBS 12,440 14,558 2,118 17%
14 American Idol-THURSDAY-02/24 FOX 21,736 23,838 2,102 10%
15 Good Wife, THE-02/22 CBS 11,876 13,977 2,101 18%
16 NCIS: LOS ANGELES-02/22 CBS 18,712 20,738 2,026 11%
17 Big Bang Theory, THE-02/24 CBS 12,431 14,449 2,018 16%
18 OFFICE-02/24 NBC 6,141 8,072 1,931 31%
19 HARRY'S LAW-02/21 NBC 8,779 10,696 1,917 22%
20 CSI: MIAMI-02/27 CBS 8,258 10,071 1,813 22%
21 SURVIVOR: REDEMPTION ISLD-02/23 CBS 10,951 12,735 1,784 16%
22 CRIMINAL MINDS: SUSPECT-02/23 CBS 9,883 11,660 1,777 18%
23 Law And Order:SVU-02/23 NBC 7,926 9,640 1,714 22%
24 Fringe-02/25 FOX 4,026 5,726 1,700 42%
25 PARENTHOOD-02/22 NBC 5,487 7,174 1,687 31%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 
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