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TV Ratings Sunday: 'CSI:Miami' Surge Leads CBS Win; 'Secret Millionaire' Falls; 'Simpsons,' 'Bob's Burgers' Hit Lowsl

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March 14th, 2011

Scoreboard CBS NBC FOX ABC Uni
Adults 18-49: Rating/Share 2.5/7 2.0/6 1.9/6 1.6/5 0.9/2
Adults 18-34: Rating/Share 1.5/5 1.3/5 2.2/8 1.0/3 0.8/3
Total Viewers (million) 10.791 6.428 4.028 6.696 2.406

Lead by a surprising ratings surge by CSI: Miami, CBS topped the adults 18-49 ratings on a night that saw mostly declines in broadcast primetime.

CBS's The Amazing Race slid a tenth of a point vs. last week to a 2.6 adults 18-49 rating. But Undercover Boss caught an updraft against ABC repeats rising 7% vs. last week to a 2.9 adults 18-49 rarting. CSI:Miami showed a surprising surge, up 17% vs. last week to a 2.7 adults 18-49 rating. Earlier on the night, 60 Minutes' 1.7 adults 18-49 rating was even with last week.

ABC's Secret Millionaire tumbled 21% vs. its premiere last week to a 2.7 adults 18-49 rating. While earlier in the evening America's Funniest Home Videos slipped a tenth (6%) vs. last week to a 1.7 rating.

Fox's new episodes were up and down on the night. The Simpsons fell 11% vs. last week to a season low for a new episode 2.5 adults 18-49 rating, while Bob's Burgers slipped 9% to a 2.0 rating, also a season low. Following a Family Guy repeat, The Cleveland Show bucked the trend, rising 14% vs. last week to a 2.5 rating.

After a not so great premiere, NBC's America's Next Great Restaurant was even less great in its second week, falling 13% to just a 1.4 adults 18-49 rating. Celebrity Apprentice slipped a tenth of a point vs. last week's premiere to a 2.7 adults 18-49 rating. Early in the evening, Dateline NBC slid 21% vs. last week to a 1.1 rating.

Broadcast primetime ratings for Sunday, March 13, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 CBS 60 Minutes 1.6 6 9.483
ABC AMERICA'S FUNNIEST HOME V 1.5 5 6.982
NBC Dateline:  NBC 1.0 4 5.342
FOX THE Simpsons - R 0.9 3 2.270
7:30 CBS 60 Minutes 1.8 6 11.029
ABC AMERICA'S FUNNIEST HOME V 1.8 6 7.820
NBC Dateline:  NBC 1.2 4 5.764
FOX American Dad - R 1.2 4 2.641
8:00 CBS THE Amazing Race XVIII  - 2.6 8 9.390
ABC Secret Millionaire 2.5 7 10.596
FOX THE Simpsons 2.5 8 5.448
NBC AMERICA'S NEXT GREAT REST 1.3 4 4.044
8:30 ABC Secret Millionaire 2.9 8 11.939
CBS THE Amazing Race XVIII  - 2.7 8 9.456
FOX BOB'S Burgers 2.0 6 4.061
NBC AMERICA'S NEXT GREAT REST 1.5 4 4.323
9:00 CBS Undercover Boss 2.7 7 11.053
NBC CELEBRITY APPRENTICE 2.5 7 7.223
FOX Family Guy - R 2.5 7 4.992
ABC Desperate Housewives - R 1.3 3 5.312
9:30 CBS Undercover Boss 3.1 8 12.383
NBC CELEBRITY APPRENTICE 2.6 7 7.507
FOX The Cleveland Show 2.5 6 4.754
ABC Desperate Housewives - R 1.1 3 4.529
10:00 NBC CELEBRITY APPRENTICE 2.8 8 8.231
CBS CSI:  MIAMI 2.6 7 11.615
ABC BROTHERS & SISTERS - R 0.9 2 3.422
10:30 NBC CELEBRITY APPRENTICE 3.1 9 8.987
CBS CSI:  MIAMI 2.7 8 11.921
ABC BROTHERS & SISTERS - R 0.7 2 2.965

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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