ABC’s “Secret Millionaire” Wins its Slot for the 2nd Week in a Row, Beating CBS’ Veteran “Amazing Race” and Overshadowing NBC’s “Next Great Restaurant”

Categories: Network TV Press Releases

Written By

March 15th, 2011

via press release:

The Bachelor: The Women Tell All” Takes ABC to the Top Spot in its 2-Hour

Monday Slot in Total Viewers and Adults 18-49 for the 3rd Week in a Row

ABC’s “Castle” Delivers its 2nd-Strongest Repeat Numbers of the Season

ABC’s “Detroit 1-8-7” Improves its Time Slot by 11% Overall Year to Year

In Wednesday’s 8pm Hour, ABC’s Back-to-Back Repeats of “The Middle” Beat

NBC’s Original “Minute To Win It” by 46% in Viewers and 40% in Adults 18-49

Posting its 2nd-Highest-Ever Repeat Numbers Against an “American Idol,” ABC’s

Modern Family” Stands as Wednesday’s No. 1 Scripted TV Show in Adults 18-49

In its 9:30pm Slot, ABC’s “Mr. Sunshine” Ranks No. 2 to “Idol” in Adults 18-49

ABC’s “Off The Map” Finishes No. 2 Against its CBS and NBC Drama

Competition in Adults 18-49 and Improves its Time Period Year to Year

Up Against Originals on CBS and Fox, ABC’s Repeat Thursday Lineup

Dominates NBC’s Repeat Schedule in Viewers and Young Adults

ABC’s “20/20” Generates its Strongest Performance in 4 Weeks

ABC’s “America’s Funniest Home Videos” Finishes

No. 1 in Adults 18-49 for its 3rd Straight Telecast

ABC’s “Secret Millionaire” Wins its Slot for the 2nd Week in a Row, Beating

CBS’ Veteran “Amazing Race” and Overshadowing NBC’s “Next Great Restaurant

Secret Millionaire” Exhibits Strong Retention of its Week-Ago Premiere

Audience and Generates Big Year-to-Year Time Period Gains for ABC

ABC’s “Desperate Housewives” Marks its Most-Watched Repeat This Season

WEEK No. 25:

Monday

With “The Bachelor: The Women Tell All” and a repeat “Castle,” ABC took second place on Monday evening in Total Viewers (8.6 million) and Adults 18-49 (2.5/7), behind only Fox’s all-original lineup.  The Net finished No. 1 on Monday for the 7th week in a row across all key Women demographics (W18-34/W18-49/W25-54).

The Bachelor: The Women Tell All” (8:00-10:01 p.m.)

ABC’s “The Bachelor: The Women Tell All” drew 10.0 million viewers and a 3.1 rating, 9 share in Adults 18-49, taking the Net to the No. 1 position in the 2-hour time period for the 3rd straight week. In addition, ABC took first place in the 2-hour time slot among Adults 18-34 (2.7/9) for the 6th consecutive week and claimed Monday’s No. 1 TV series overall with Women 18-34 (4.0/12) for the 10th time in as many weeks.

  • Building audience from its first to its second hour, ABC’s “The Bachelor: The Women Tell All” finished No. 1 with Total Viewers (10.4 million) and Adults 18-49 (3.2/9) during its second hour, beating out CBS’ comedies (9.7 million & 2.8/7), Fox’s “House”-led “The Chicago Code(7.5 million & 2.0/6) and NBC’s return of “The Event” (4.9 million & 1.4/4).

 

Castle” (10:01-11:00 p.m.)

In the 10 o’clock hour, ABC’s “Castle” posted its 2nd-highest repeat numbers this season in both Total Viewers (5.6 million) and Adults 18-49 (1.4/4-tied).

Tuesday

Detroit 1-8-7” (10:01-11:00 p.m.)

Detroit 1-8-7” continued to draw a larger audience year to year for ABC to Tuesday’s 10 o’clock hour (5.1 million vs. 4.9 million) compared to the year-ago night with original drama programming (“The Forgotten” on 3/9/10). In fact on average this season, the ABC freshman has improved its time period by 11% in Total Viewers (7.5 million vs. 6.8 million) over the same point last season.

 

Wednesday

The Middle”/”The Middle (8:00-9:00 p.m.)

From 8:00-9:00 p.m., against the first hour of Fox’s “American Idol” and CBS’ “Survivor: Redemption Island,” ABC’s back-to-back repeats of “The Middle” towered over NBC’s original “Minute To Win It” by 46% in Total Viewers (5.1 million vs. 3.5 million) and by 40% in Adults 18-49 (1.4/4 vs. 1.0/3).

 

Modern Family” (9:00-9:31 p.m.)

Opposite the third half-hour of “Idol,” ABC’s repeat “Modern Family” took full control of its repeat competition among Adults 18-49 (2.3/6), defeating CBS’ “Criminal Minds” by 28% (1.8/5) and NBC’s “Law & Order: SVU” by 188% (0.8/2).  In fact on the night, ABC’s encore “Modern Family” outdelivered CBS’ original “Criminal Minds: Suspect Behavior (10:00-11:00 p.m.) to stand as Wednesday’s No. 1 scripted TV show in the key young adult sales demo.

  • In Total Viewers (6.2 million) and Adults 18-49 (2.3/6), “Modern Family” posted its 2nd highest-ever repeat numbers against an “American Idol.”

“Mr.  Sunshine” (9:31-10:00 p.m.)

In the 9:30 p.m. half-hour opposite the final segment of “Idol,” ABC’s “Mr. Sunshine” ranked No. 2 against its network rivals with Adults 18-49 (1.8/5-tie), Adults 18-34, Men 18-34 and Women 18-34.

 

Off The Map” (10:00-11:00 p.m.)

ABC’s “Off The Map” ran No. 2 against its CBS and NBC drama competition in the 10 o’clock hour among Adults 18-49 (1.4/4-tie).

 

  • The ABC freshman drama continued to produce year-to-year growth for the Network, drawing 8% more viewers (4.3 million vs. 4.0 million on 3/10/10) to the hour than original programming on the same night last year.

 

Thursday

Wipeout” (8:00-10:00 p.m.)

From 8:00-10:00 p.m., against original programming on Fox (“American Idol”/”Bones”) and CBS (“The Big Bang Theory/”$#*! My Dad Says”/”CSI”), ABC’s repeat of Wipeoutmore than doubled NBC’s repeat comedies in the 2-hour time slot in Total Viewers (+120% -- 5.5 million vs. 2.5 million) and topped the repeat comedy block by 64% in Adults 18-49 (1.8/5 vs. 1.1/3).

 

Grey’s Anatomy” (10:00-11:00 p.m.)

ABC’s encore “Grey’s Anatomy (3.5 million and 1.2/3) posted strong advantages over NBC’s replay comedies (“30 Rock”/”Outsourced” = 2.3 million and 1.0/3) in the 10 o’clock hour, leading by 1.2 million viewers and by 20% in Adults 18-49.

 

Friday

Gaining by +18% in viewers (4.6 million vs. 3.9 million) and by +18% in young adults (1.3/4 vs. 1.1/4) week to week, ABC equaled its strongest Adults 18-49 performance on the night in 4 weeks – since 2/11/11.

“Primetime: What Would You Do?” (9:00-10:00 p.m.)

ABC’sPrimetime: What Would You Do?” was up over the previous week by +20% in Total Viewers (4.2 million vs. 3.5 million) and by +27% in Adults 18-49 (1.4/4 vs. 1.1/3), scoring its best young adult performance in 3 weeks – since 2/18/11.

 

20/20” (10:00-11:00 p.m.)

Building on its lead-in by 1.6 million viewers and by 14% in the key adult demo, ABC’s “20/20” drew its largest audience (5.9 million) and highest Adults 18-49 number (1.6/5) in 4 weeks – since 2/11/11.  “20/20,” anchored by Chris Cuomo and Elizabeth Vargas, featured the latest reports on the earthquake in Japan.

 

Sunday

With half of its lineup airing in repeat (“Housewives”/”Brothers & Sisters”), ABC ran as the 2nd-most-watched network on Sunday evening, outdrawing NBC’s all-original schedule (6.7 million vs. 6.5 million).

 

Please Note: With the change to Daylight Savings time, overall Adult 18-49 TV usage declined on Sunday night by -6% from the prior week (34.5 vs. 36.6).

 

“America’s Funniest Home Videos” (7:00-8:00 p.m.)

ABC’s America’s Funniest Home Videos finished No. 1 among Adults 18-49 (1.7/6-tie) during the 7 o’clock hour for its 3rd straight telecastAlso leading in Adults 18-34 (1.2/5) and Women 18-34 (1.3/5), “AFV” matched its best numbers since the end of January on both counts – since 1/30/11.

 

Secret Millionaire” (8:00-9:00 p.m.)

Once again building sharply on its lead-in at 8pm in Total Viewers (+4.0 million) and Adults 18-49 (+65%), ABC’s “Secret Millionaire(11.4 million and 2.8/8) won its time period for the 2nd week in a row in viewers and young adults, beating out CBS’ veteran “Amazing Race XVIII” (9.4 million and 2.7/8). In addition, ABC’s freshman, “Secret Millionaire,” towered over its freshman competition in Sunday’s 8 o’clock hour, outperforming NBC’s “America’s Next Great Restaurant” (4.1 million and 1.4/4) by 178% in Total Viewers and by 100% in Adults 18-49. “Secret Millionaire” tied as the No. 2 TV show on Sunday among Adults 18-49.

 

  • “Secret Millionaire” retained an impressive 93% of its substantial week-ago debut audience (11.4 million vs. 12.7 million).

 

  • Compared to the same night last year with original programming in the time period (8.7 million and 2.3/6 on 3/14/10), “Secret Millionaire” grew the hour year to year for ABC by 31% in Total Viewers and by 22% in Adults 18-49.

Desperate Housewives” (9:00-10:01 p.m.)

In the 9 o’clock hour, ABC’s “Desperate Housewives(4.8 million) generated its most-watched repeat telecast this season.

 

 

WEEK NO. 25: ADULTS 18-49 TOTAL VIEWERS

No.1  FOX 3.4   No.1 FOX     9,790,000

No.2  CBS 2.1   No.2 CBS     9,760,000

No.3  ABC 1.5   No.3 ABC     5,380,000

No.3  NBC 1.5   No.4 NBC     5,220,000

No.5  CW  0.4   No.5 CW      1,090,000

 

 

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 3/7/11, unless stated otherwise.

 

 

 
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