via press release:
NICKELODEON’S BEST PLAYER DRAWS 5.3 MILLION VIEWERS, IS BASIC CABLE’S TOP SCRIPTED TELECAST AND NUMBER-ONE TELECAST WITH KIDS AND TWEENS ON ALL TV FOR THE WEEK
Nickelodeon Closes the Week as Basic Cable’s Number-One Total Day Network
NEW YORK–March 15, 2011–Nickelodeon’s brand-new original TV movie, Best Player, starring’s dynamic comedy duo Jennette McCurdy and Jerry Trainor premiered Saturday, March 12, at 8 p.m. (ET/PT), scoring 5.3 million viewers. The two-hour TV movie is the week’s top scripted telecast on basic cable with total viewers and also ranks as broadcast and basic cable’s number-one telecast with kids and tweens for the week
Best Player’s primetime premiere posted triple-digit increases over last year and bested its closest competitor by triple-digits, averaging a 8.1/2.9 million K2-11 (+145%), 10.9/2.4 million K6-11 (+179%) and 9.6/2.1 million T9-14 (+200%). Year to date, Best Player ranks as the number-one movie on all TV with kids 6-11, tweens 9-14 and kids 2-11.
The two-hour original follows Quincy (Trainor), a thirty-something Chinese food delivery man by day and online video game master by night. Perfectly happy to live in a tricked-out basement in his parents’ home, Quincy’s world gets turned upside down when his parents decide to sell their house and move to Florida – without him. He enters a tournament introducing a brand-new video game, “Black Hole,” so he can win the prize money to buy his parents’ house. Quincy thinks it’s a done deal until he encounters Prodigy (McCurdy) who threatens to annihilate him.
Nickelodeon closed the week of 3/7/11-3/13/11 as basic cable’s top total day network with total viewers (2.3 million), kids 2-11 and kids 6-11. The net also posted increases across all demos averaging a 3.1/666,000 kids 6-11 (+11%), 3.6/1.3 million kids 2-11 (+9%), 2.1/454,000 T9-14 (+5%) and 4.5/636,000 K2-5 (+7%).
In addition to the solid ratings performance by Best Player, Nick’s weekly win was fueled bySquarePants and T.U.F.F. Puppy, which rank as the week’s top animated telecasts with kids 2-11 and the net’s hit preschool block, which this week boasts the top four preschool telecasts on all TV (#1 Bubble Guppies, #2 Max & Ruby, #3 Go, Diego, Go! and #4 Dora the Explorer).