OWN: Oprah Winfrey Network Ratings Mixed; Still Below Discovery Health 2010 Averages

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In its tenth full week of programming (3/7-13), OWN: The Oprah Winfrey Network ratings were up 4% vs. last week among women 25-54 in total day (50,000 vs. 48,000), but down 2% vs. last week among women 25-54 in primetime (83,000 vs. 85,000).

OWN which replaced Discovery Health stayed below Discovery Health’s 2010 average of 51,000 W25-54 in Total Day, and below Discovery Health’s 2010 average of 84,000 W25-54 in Prime Time during 2010.

Week of  February 21-27, 2011 (Live+Same Day ratings)

SELECTED NETWORKS Prime-time Women 25-54 (Live+SD)

Network (000s)
Lifetime 404
Oxygen 137
Hallmark 94
OWN 83

SELECTED NETWORKS Total Day Women 25-54 (Live+SD)

Network (000s)
Lifetime 210
Hallmark 97
Oxygen 87
OWN 50
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