Ratings Notes for TBS, TNT, Cartoon Network, truTV; Including 'Southland,' 'Conan,' NBA & More

Categories: Network TV Press Releases

Written By

March 15th, 2011

via ratings notes from Turner:

TNT
TNT ranked as basic cable’s #1 network for the week in total day delivery of adults 25-54. The network is on pace to finish first in the important demo for the first quarter of 2011.

The third-season finale of TNT’s Southland last Tuesday attracted the acclaimed drama’s biggest Live + Same Day audience of the season, with well over 2.3 million viewers, up a remarkable 27% compared to the prior week’s episode. Growth among key adult demos was even larger, with delivery of 1 million adults 18-49, up 39%, and 1.1 million adults 25-54, up 49%.

In scoring its season-best Live + Same Day delivery, the Southland season finale edged out the show’s high-profile Jan. 25 episode (2.2 million viewers), in which Kevin Alejandro’s Det. Nick Moreta met an untimely death. Meanwhile, last night’s Live + Same Day delivery of adults 25-54 was the best for the series since its March 2010 second-season premiere (1.4 million).

Southland boasts a passionately devoted audience, a large percentage of whom watch the show through time-shifted viewing. According to Live + 7 data for the first eight episodes, Southland is averaging 2.9 million viewers, up 6% compared to season two. The series is also averaging 1.3 million adults 18-49 and 1.4 million adults 25-54.

The 2010-11 season of the NBA on TNT is the most watched season in Turner’s 27 years of airing NBA coverage. Through 44 games, the NBA on TNT is averaging a 1.6 U.S. rating (+31% vs. 1.2 for last year’s corresponding coverage); 2,446,000 total viewers (+35% vs. 1,814,000); and 1,821,000 households (+32% vs. 1,379,000). In addition, this season is up 30% in total viewers compared to Turner’s next-best regular season audience (1,885,000 viewers for the 1995-96 season).

Adult Swim
Across the second week of March 2011, Adult Swim once again ranked #1 among all basic cable for Total Day Delivery of young adults 18-34 (465,000), adults 18-24 (235,000), adults 18-49 (675,000), men 18-34 (283,000) and men 18-24 (155,000).

Adult Swim telecasts of Family Guy and American Dad accounted for 12 of the Top 50 telecasts of the week on basic cable among adults 18-34, more than any other network work. Telecasts of Family Guy, Robot Chicken and American Dad also accounted for 15 of the Top 50 telecasts of the week on basic cable among men 18-24, again more than any other network.

Cartoon Network
Monday night (7-9 p.m.) continues to be Cartoon Network’s biggest night of original animated comedy programming, which earned double-digit gains across the board last week vs. the same 2010 time period. Overall, kids 6-11 delivery (772,000) increased by 43% and ratings (3.1) by 41%, kids 2-11 delivery (1,091,000) and ratings (2.6) both increased by 24%, kids 9-14 delivery (561,000) increased by 56% and ratings (2.3) by 53%, boys 6-11 delivery (546,000) increased by 41% and ratings (4.3) by 39%, boys 2-11 delivery (714,000) increased by 30% and ratings (3.4) by 31%, and boys 9-14 delivery (438,000) increased by 64% and ratings (3.5) by 67%.

Brand new episodes propelled each of the following current hit animated shows to #1 among all boys demos—2-11, 6-11 and 9-14—in their time periods Monday night:
Adventure Time (8 p.m.) scored impressive double and triple-digit increases: kids 6-11 delivery (1,009,000) grew by 106%, kids 2-11 delivery (1,482,000) grew by 91%, kids 9-14 delivery (735,000) grew by 139%, boys 6-11 delivery (704,000) grew by 89%, boys 2-11 delivery (964,000) grew by 86% and boys 9-14 delivery (573,000) grew by 142%.
• MAD (8:15 p.m.) also charted double and triple-digit gains: kids 6-11 (949,000) grew by 115%, kids 2-11 (1,357,000) grew by 87%, kids 9-14 delivery (736,000) grew by 138%, boys 6-11 delivery (671,000) grew by 101%, boys 2-11 delivery (885,000) grew by 93% and boys 9-14 delivery (556,000) grew by 139%.
Regular Show (8:30 p.m.) came on strong as well: kids 6-11 delivery (757,000) grew by 34%, kids 2-11 delivery (1,064,000) grew by 11%, kids 9-14 delivery (618,000) grew by 63%, boys 6-11 delivery (562,000) grew by 33%, boys 2-11 delivery (705,000) grew by 12% and boys 9-14 delivery (503,000) grew by 77%.

A new episode of the animated original Sym-Bionic Titan (Wednesday, 7 p.m.) earned solid growth among older kid viewers: compared to the same time period last year, kids 9-14 delivery (355,000) improved by 8% and ratings (1.5) by 7%, and boys 9-14 delivery (276,000) improved by 27% and ratings (2.2) by 22%.

Cartoon Network was the #1 destination on Friday night (7-9 p.m.) among all television for boys 9-14, according to Nielsen Media Research:
• YOUNG JUSTICE (7 p.m.) earned solid double-digit gains among older demos vs. the same time 2010 time period—kids 9-14 delivery (363,000) advanced by 22% and ratings (1.5) by 25%, and boys 9-14 delivery (327,000) advanced by 62% and ratings (2.6) by 63%.
• BEN 10: ULTIMATE ALIEN (7:30 pm.) powered across all kids and boys demos—kids 6-11 delivery (444,000) grew by 25%, kids 2-11 delivery (634,000) grew by 4%, kids 9-14 delivery (495,000) grew by 67%, boys 6-11 delivery (378,000) grew by 26%, boys 2-11 delivery (531,000) grew by 15% and boys 9-14 delivery (432,000) grew by 70%.
Generator Rex (8 p.m.) also improved by double-digits among older kids and boys—kids 9-14 delivery (422,000) increased by 47% and ratings (1.7) by 42%, and boys 9-14 delivery (373,000) increased by 48% and ratings (3.0) by 50%.

A new episode of the animated action-adventure series POKÉMON: BLACK & WHITE (Saturday, 8 a.m.) earned solid growth across the board: compared to the same time period last year, kids 6-11 delivery (538,000) improved by 15%, kids 2-11 delivery (739.000) improved by 1%, kids 9-14 delivery (484,000) improved by 55%, boys 6-11 delivery (445,000) improved by 12%, boys 2-11 delivery (596,000) improved by 9%, and boys 9-14 delivery (401,000) improved by 48%.

TBS
Conan delivered 1.1 million viewers last week, growing 4% compared to the prior week. The show also scored more than half a million adults 18-34, up 6%, and 777,000 adults 18-49, up 1%. For the week, Conan’s audience had a median age of 31. The growth continued with Lopez Tonight, which marked its second week of 7% growth in total viewers.

According to Live + 7 data for the week of Feb. 21-24, Conan grew its audience by 15% over Live + Same Day, for a final tally of 1.2 million. Adults 18-34 grew an exceptional 21% to 582,000 and adults 18-49 by 17% to 842,000. Conan’s median age of 31 tied with TBS’s Lopez Tonight as the best among late-night talk shows.

TBS’s hit Wednesday lineup of original sitcoms continued to deliver outstanding numbers, with new episodes of the NAACP Image Award-winning Are We There Yet? scoring 1.4 million viewers at 9 p.m. and 1.5 million viewers at 9:30 p.m.

truTV
truTV, which is well on the way to securing its biggest quarter ever, ranked among basic cable’s Top 10 networks for the week in primetime delivery of men 18-49 (319,000).

truTV’s smash hit Operation Repo ranked as basic cable’s #1 program in its timeslot (Wednesday 9 p.m.) with adults 18-34 (614,000); men 18-34 (355,000); and men 18-49 (660,000). The episode also ranked second on basic cable for the time period among adults 18-49 (1.1 million) and scored a Top 5 finish among total viewers (2.2 million). Operation Repo performed well against broadcast networks as well, with only programming on Fox and ABC beating truTV in the time period among men 18-34.

truTV’s newest hit, Lizard Lick Towing, wrangled Top 5 finishes among cable entertainment programs in its Monday 10 p.m. timeslot with viewers (1.9 million); adults 18-34 (564,000); adults 18-49 (1 million); men 18-34 (305,000) and men 18-49 (556,000).

All Worked Up (Monday at 9 p.m.) and Hardcore Pawn (Tuesday 10 p.m.) ranked among cable’s Top 5 entertainment programs in their respective timelots with key male demos.

NBA TV
NBA TV’s Tuesday, March 8, Fan Night game between the Portland Trail Blazers @ Miami Heat delivered 681,000 total viewers, the most total viewers of any NBA TV regular season game to date. In addition, the game posted the highest deliveries of the day on NBA TV among total viewers, homes (527,000) and Men 18-34 (133,000).

Through the first 19 Fan Night games of the season, NBA TV’s signature program Fan Night is averaging 402,000 total viewers and 307,000 households. This season just over 8 Million viewers have watched Fan Night on NBA TV through March 8.

 
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