Univision Ranks as the #2 Broadcast Network In Overall Primetime Among ALL Adults 18-34 for the Second Consecutive Week

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

Univision Ranks as the #2 Broadcast Network In Overall Primetime Among ALL Adults 18-34 for the Second Consecutive Week

Univision Highlights – NPM Broadcast Prime Week of 03/07/11

• For the second consecutive week, Univision finished as the #2 broadcast network, beating ABC, CBS and NBC, in overall primetime among Adults 18-34 (1.1 million). Additionally, Univision ranked #2 among Kids 2-11 (538,000), #3 among Teens 12-17(212,000) and #5 among Total Viewers 2+ (3.9 million) and Adults 18-49 (1.9 million).

• On Friday night, Univision finished as the top-rated broadcast network in primetime among Adults 18-49 (2.3 million), Adults 18-34 (1.2 million) and Teens 12-17 (244,000). Additionally, Univision finished as the #4 ranked broadcast network among Total Viewers 2+ (4.4 million); beating FOX.

• On Friday, “Eva Luna” was the most-watched program on broadcast television among Adults 18-49 (2.5 million) and Adults 18-34 (1.4 million). Additionally, among Teens 12-17 “Triunfo del Amor” (Triumph of Love) was the #1 program on Friday night and ranked #2 among Adults 18-34.

• Last week, Univision out-delivered ABC, CBS, NBC or FOX on 6 out of 7 nights among Adults 18-49, Adults 18-34 and Teens 12-17 and on 3 out of 7 nights among Total Viewers 2+.

• For the week, Univision had 8 of the Top 30 primetime programs on broadcast television among Adults 18-34 and 4 of the Top 30 shows among Teens 12-17.

• In week twenty-five of the current season, Univision was the only broadcast network to show primetime audience increases versus the comparable week last year among Adults 18-49 (+20%) and Adults 18-34 (+23%).

• In the current 2010-11 Season, Univision continues to be the broadcast network with the highest primetime audience increases versus the comparable period last season among Adults 18-49 (+6%) and Adults 18-34 (+5%).

• At 8pm, “Eva Luna” made Univision the #2 broadcast network, behind FOX, among Adults 18-34 (1.4 million) and Women 18-34 (830,000).

ü The novela also ranked #3 among Adults 18-49 (2.5 million), Women 18-49 (1.4 million) and Teens 12-17 (267,000); out-delivering ABC and NBC in the 8pm hour.

ü “Eva Luna” delivered its highest weekly performance among Women 18-49 (1.5 million) and Women 18-34 (841,000) since premiering on 11/01/10 and achieved its second highest weekly delivery among Total Viewers 2+ (4.9 million).

• Last week, “Triunfo del Amor” (Triumph of Love) helped Univision attain the #2 ranking in the 9-11pm time slot among Adults 18-34 (1.2 million), Women 18-34 (766,000) and Teens 12-17 (250,000) and ranked #4 among Adults 18-49 (2.2 million) and Women 18-34 (799,000).

• On Saturday night, “Sábado Gigante” (Giant Saturday) made Univision the #2 broadcast network behind FOX, among Adults 18-49 (1.2 million) and Adults 18-34 (648,000) and ranked #1 among Kids 2-11 (269,000).

• On Sunday night, the second episode of “Nuestra Belleza” (Our Latin Beauty) attracted 3.1 million Total Viewers 2+, 1.5 million Adults 18-49, 786,000 Adults 18-34 and 957,000 Viewers 12-34. For the night the show delivered more Adults 18-34 (786,000) than NBC’s “America’s Next Great Restaurant,” “Dateline;” ABC’s “Desperate Housewives” and “Brothers and Sisters.”

blog comments powered by Disqus