As is typical during weeks with no special sporting events, USA Network held on top the cable primetime adults 18-49 ratings and average viewership for the week. USA seems likely to stay #1 until the NCAA Mens basketball tournament begins this week.
SpongeBob kept Nickelodeon comfortably at the top of the total day average viewership rankings.
For the week's top 25 individual cable programs click here.
Prime-time Average Viewers (Live+SD) Week of March 7-13, 2011
| Network | (000s) |
| USA | 2,816 |
| DSNY | 2,520 |
| FOXN | 2,168 |
| HIST | 1,996 |
| TNT | 1,913 |
| ESPN | 1,790 |
| NAN | 1,667 |
| FX | 1,634 |
| FAM | 1,572 |
| TBSC | 1,465 |
| SYFY | 1,431 |
| A&E | 1,407 |
| CNN | 1,362 |
| MTV | 1,249 |
| LIFE | 1,237 |
| HGTV | 1,206 |
| TRU | 1,176 |
| FOOD | 1,164 |
| ADSM | 1,143 |
| TLC | 1,073 |
| DISC | 1,021 |
| TVLD | 928 |
| BET | 916 |
| CMDY | 916 |
| MSNB | 915 |
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Adults 18-49 Prime-time Average (Live+SD)
| Network | (000s) |
| USA | 1,067 |
| TNT | 914 |
| ESPN | 884 |
| TBSC | 870 |
| HIST | 857 |
| FX | 834 |
| MTV | 800 |
| A&E | 699 |
| FAM | 674 |
| FOOD | 591 |
| SYFY | 589 |
| TRU | 580 |
| CMDY | 580 |
| BRAV | 552 |
| ADSM | 544 |
| DSNY | 541 |
| NAN | 531 |
| TLC | 498 |
| DISC | 494 |
| LIFE | 479 |
| BET | 447 |
| HGTV | 419 |
| EN | 418 |
| CNN | 416 |
| FOXN | 391 |
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Total Day Average Viewers (Live+SD)
| Network | (000s) |
| NICK | 2,336 |
| DSNY | 1,652 |
| NAN | 1,587 |
| FOXN | 1,398 |
| USA | 1,251 |
| TNT | 1,222 |
| ADSM | 1,203 |
| CNN | 1,015 |
| ESPN | 964 |
| HIST | 918 |
| TOON | 880 |
| A&E | 818 |
| FX | 816 |
| TBSC | 788 |
| FAM | 765 |
| HGTV | 687 |
| FOOD | 679 |
| TRU | 671 |
| TVLD | 618 |
| MTV | 597 |
| NKJR | 595 |
| DISC | 587 |
| LIFE | 584 |
| SYFY | 563 |
| AMC | 536 |
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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.
Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery
