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USA Network Holds On Top Week's Cable Primetime Ratings

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March 15th, 2011

As is typical during weeks with no special sporting events, USA Network held on top the cable primetime adults 18-49 ratings and average viewership for the week. USA seems likely to stay #1 until the NCAA Mens basketball tournament begins this week.

SpongeBob kept Nickelodeon comfortably at the top of the total day average viewership rankings.

For the week's top 25 individual cable programs click here.

Prime-time Average Viewers (Live+SD) Week of March 7-13, 2011

Network (000s)
USA 2,816
DSNY 2,520
FOXN 2,168
HIST 1,996
TNT 1,913
ESPN 1,790
NAN 1,667
FX 1,634
FAM 1,572
TBSC 1,465
SYFY 1,431
A&E 1,407
CNN 1,362
MTV 1,249
LIFE 1,237
HGTV 1,206
TRU 1,176
FOOD 1,164
ADSM 1,143
TLC 1,073
DISC 1,021
TVLD 928
BET 916
CMDY 916
MSNB 915

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Adults 18-49 Prime-time Average (Live+SD)

Network (000s)
USA 1,067
TNT 914
ESPN 884
TBSC 870
HIST 857
FX 834
MTV 800
A&E 699
FAM 674
FOOD 591
SYFY 589
TRU 580
CMDY 580
BRAV 552
ADSM 544
DSNY 541
NAN 531
TLC 498
DISC 494
LIFE 479
BET 447
HGTV 419
EN 418
CNN 416
FOXN 391

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Total Day Average Viewers (Live+SD)

Network (000s)
NICK 2,336
DSNY 1,652
NAN 1,587
FOXN 1,398
USA 1,251
TNT 1,222
ADSM 1,203
CNN 1,015
ESPN 964
HIST 918
TOON 880
A&E 818
FX 816
TBSC 788
FAM 765
HGTV 687
FOOD 679
TRU 671
TVLD 618
MTV 597
NKJR 595
DISC 587
LIFE 584
SYFY 563
AMC 536

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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