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TV Ratings Tuesday: 'Glee' Falls, Still Leads Fox Win; 'V' Finale Edges Up

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March 16th, 2011

Scoreboard FOX NBC CBS Uni ABC CW
Adults 18-49: rating/Share 3.0/9 2.3/7 1.9/6 1.7/5 1.3/4 0.3/1
Adults 18-34: Rating/Share 3.1/10 1.6/5 1.1/4 1.9/6 0.9/3 0.3/1
Total Viewers (million) 7.959 6.634 10.836 4.352 4.857 0.817

Fox won Tuesday night with adults 18-49, and while Glee led the night in the demo, it was down noticeably from last week. Was it Daylight Saving Time? Adults 18-49 viewing was down overall 6% in the 8-9pm hour last night vs. last Tuesday. While ABC (with a NOF repeat at 8pm) was beaten by Univision with adults 18-49.

Glee drew a Tuesday best 4.0 adults 18-49 rating, but that was down 13% vs. last Tuesday. Raising Hope slipped 7% vs. last week to a 2.5 rating, while Traffic Light bucked the trend, rising a tenth to a 1.6 rating.

The V season (series?) finale edged up a tenth of a point (6%) vs. last week to a 1.8 adults 18-49 rating. Following it, Detroit 1-8-7's 1.3 rating was up two tenths (18%) from last week.

NBC's The Biggest Loser fell 7% vs. last week to a 2.7 adults 18-49 rating.

Late-night ratings are below the primetime data.

Broadcast primetime ratings for Tuesday, March 15, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX Glee 3.9 13 10.419
NBC THE Biggest Loser:  COUPLES 2.3 8 7.023
CBS NCIS - R 2.1 7 12.048
ABC No Ordinary Family - R 0.9 3 3.677
CW One Tree Hill - R 0.3 1 0.889
8:30 FOX Glee 4.2 13 11.174
NBC THE Biggest Loser:  COUPLES 2.5 8 7.318
CBS NCIS - R 2.3 7 13.045
ABC No Ordinary Family - R 0.9 3 3.268
CW One Tree Hill - R 0.3 1 0.908
9:00 NBC THE Biggest Loser:  COUPLES 2.8 8 8.262
FOX Raising Hope 2.5 7 6.298
CBS NCIS:  LOS ANGELES - R 2.2 6 12.543
ABC V 1.7 5 5.169
CW HELLCATS - R 0.3 1 0.729
9:30 NBC THE BIGGEST LOSER:  COUPLES 3.2 9 9.283
CBS NCIS:  LOS ANGELES - R 2.2 6 12.484
ABC V 1.9 5 5.427
FOX TRAFFIC LIGHT 1.6 5 3.946
CW HELLCATS - R 0.2 1 0.744
10:00 NBC AMERICA'S Next Great Restaurant -R 1.6 5 4.155
ABC Detroit 1-8-7 1.4 4 5.858
CBS THE Good Wife - R 1.3 4 7.876
10:30 NBC AMERICA'S Next Great Restaurant -R 1.5 5 3.763
ABC Detroit 1-8-7 1.2 4 5.742
CBS THE Good Wife - R 1.1 3 7.022

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via NBC press note:

In Late-Night Metered Markets Tuesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 2.5/6; and ABC's combo of "Nightline," 3.2/7; and "Jimmy Kimmel Live," 1.4/4.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.7/3; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.4/2).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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