“Good Morning, America” Saturday Posts Second Best Performance Ever in Total Viewers and Demo

Categories: Morning News TV Ratings,Network TV Press Releases

Written By

March 17th, 2011

via press release:

“GMA” Saturday Posts Second Best Performance Ever in Total Viewers and Demo

“GMA” Saturday and Sunday Increase in Total Viewers Season-to-Date

“GMA” Sunday Grows +39% in Total Viewers and +30% Among A25-54 Year-to-Year

“Good Morning, America” Saturday (3/12/11):
“Good Morning, America Saturday” attracted 3.76 million Total Viewers and 1.61 million Adults 25-54, according to Nielsen Media Research. Since debuting in its current format in September 2004, the ABC program drew its 2nd-best performance ever in both Total Viewers and Adults 25-54.

Season-to-date, “GMA Saturday” grew the most versus the competition among Total Viewers (+5%).

“GMA Saturday” bettered CBS’ “Saturday Early Show” by 1.56 million Total Viewers and by 840,000 Adults 25-54, beating the CBS program by its 2nd-largest margin ever in the key adult news demo.

“Good Morning, America” Sunday (3/13/11):
“Good Morning, America Sunday” drew 2.57 million Total Viewers and 960,000 Adults 25-54, according to Nielsen Media Research. “GMA Sunday” was up over the year ago Sunday by +39% in Total Viewers and by +30% in Adults 25-54 (1.85 million and 740,000 on 3/14/10). Additionally, “GMA Sunday” improved on its year-ago Total Viewer count for the 9th time in the last 10 Sundays

Season-to-date, “GMA Sunday” grew the most among Total Viewers (+8%). “GMA” Sunday was also the only program versus the competition to increase among A25-54 (+5%).

MORNING NEWS SATURDAY

Total Viewers Adults 25-54 Households
ABC 3,760,000 1.3/ 8; 1,610,000 2.8/ 9
NBC 5,280,000 1.8/11; 2,190,000 3.6/12
CBS 2,200,000 0.6/ 4; 770,000 1.5/ 5

MORNING NEWS SUNDAY

Total Viewers Adults 25-54 Households
ABC 2,570,000 0.8/ 6; 960,000 1.9/ 7
NBC 3,460,000 1.1/ 8; 1,370,000 2.6/10
CBS 4,640,000 1.3/ 7; 1,640,000 3.2/10

 
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